This Presentation will give you an idea about Comparison or Difference between International marketing vs domestic marketing.

1. Comparison Between International
And Domestic Marketing.
Presented By :
Gulam Nabi Azad.M
Department of Business Administration
(International Business)
Nehru Arts and Science College,
Coimbatore.

2. A domestic market, also
referred to as an
internal market or domestic
trading, is the supply and
demand of goods, services, and
securities within a single
country.

3. According to the American Marketing
Association (AMA) "international
marketing is the multinational
process of
1-planning and executing the
conception
2-pricing, promotion and distribution
of ideas, goods, and services
3-to create exchanges that satisfy
individual and organizational
objectives."

4. Comparison Between
International And Domestic
Marketing.
The comparison between
international & domestic
marketing can be cited with
different basis … Let’s see
some of the basis on which
both has compared….

5. 1-Area Served
• SMALL
Domestic
Marketing
• LARGE
International
Marketing

6. 2-Business Operations
• IN A SINGLE
COUNTRY
Domestic
Marketing
• MORE
THAN ONE
COUNTRY
International
Marketing

7. 3-Risk Factor
• LOW
Domestic
Marketing
• VERY
HIGH
International
Marketing

8. 4-Nature of Customers
• ALMOST SAMEDomestic
Marketing
• VARIATION IN
CUSTOMER
TASTE &
PREFERENCES
International
Marketing

9. 5-Capital Requirement
• LESS
Domestic
Marketing
• HUGE
International
Marketing

10. 6-Languages & Culture
• ONE LANGUAGE
& CULTUREDomestic
Marketing
• MANY
LANGUAGES
AND DIFFERNCE
IN CULTURES
International
Marketing

11. 7-Role of Politics
• POLITICAL
FACTORS ARE
OF MINOR
IMPORTANT
Domestic
Marketing
• POLITICAL
FACTORS PLAY
A VITAL
IMPORTANT
International
Marketing

12. 8-Financial Climate
• UNIFORM
FINANCIAL
CLIMATE
Domestic
Marketing
• VARIETY OF
FINANCIAL
CLIMATE
International
Marketing

13. 9-Knowledge Requirement
• MANAGEMENT
KNOWLEDGE IS
REQUIRED
Domestic
Marketing
• SPECIFIC
MANAGEMENT
KNOWLEDGE AND
COMPETENCE IS
REQUIRED
International
Marketing

14. 10-Product Planning & Development
• ACCORDING
TO DOMESTIC
MARKET
Domestic
Marketing
• ACCORDING
TO FOREIGN
MARKET
International
Marketing

15. 11-Familiarity
• WELL FAMILIARITY
WITH DOMESTIC
MARKETDomestic
Marketing
• LACK OF
FAMILIARITY WITH
FOREIGN MARKET,
RESEARCH
BECOMES
ESSENTIAL
International
Marketing

16. 12-Government Interference
• LESS
Domestic
Marketing
• COMPARITIVELY
VERY HIGHInternational
Marketing

17. 13-Research
• Required but not to
a very high levelDomestic
Marketing
• Deep research of the
market is required
because of less
knowledge about the
foreign markets.
International
Marketing