This document discusses strategies for disseminating high quality content online through tools for sharing, voting, bookmarks and content syndication. It also discusses communicating through blogs and microblogging, optimizing content by posting on external sites to promote in-house projects, publishing and sharing content on sites like Flickr, and using social networks like Facebook and professional networks to engage audiences. The overall goal is to disseminate museum content and engage audiences through various online channels and tools.

1. Hegemony

2. Strategy

3. Todisseminatecontents >qualitycontents >can beembedded >toolsforsharing, voting, bookmarks, contentssyndication >layoutaccordingtostandards >web designgaranteessiteusability

8. Communicating (Blogs & Microblogging) Blog Channel Lifestreaming > microblogging Communicating >blogs >micro-blogging

11. Off-siteoptimisation >post contentsonsitesotherthanown >Promote in-houseprojectson web 2.0 Off-siteoptimisation >contentsonsitesotherthanourown >promote in-houseprojectson Web 2.0

20. Publish and share >visibility of museumimagesonFlickr >sitesforpublishingpresentations

23. Social networks >facebookchannel >professionalnetworks

26. www.museothyssen.orgGuillermo MirandaWeb y Nuevos Medios/Web & New Mediagmiranda@museothyssen.org