My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?
Maximizing Social Capital to Increase Core Facility Exposure and Usage
Content curation: your next Social Media Marketing idea
1. Content Curation:
Your Next Social Media Marketing Idea
Guillaume Decugis
Co-Founder & CEO – Scoop.it
@gdecugis
2. Content Curator ?
1. “Someone who continually finds, groups, organizes
and shares the best and most relevant content on a
specific issue online” (Rohit Bhargava)
2. “A Web Super Hero” (Steve Rosenbaum)
12. The Interest Graph: where Social
Discovery meets Search Relevancy
discover
Social Graph
Interest Graph
noisy
relevant
Search
find
13. 7 Content Curation Best Practices:
1
Start from what you already do and define your format
accordingly
• What Content do you already read? Send by email? Tweet?
What do you
already do?
• Images, Articles, Blog Posts, Events, Videos, SlideShares…
What type of
Content?
What • Pinboard
Story
Magazine
Video Channel
Curation
format?
14. 7 Content Curation Best Practices:
1
Start from what you already do and define your format accordingly
2
Organize your Sources
15. 7 Content Curation Best Practices:
1
Start from what you already do and define your format accordingly
2
Organize your Sources
3
Filter with purpose
16. 7 Content Curation Best Practices:
1
Start from what you already do and define your format accordingly
2
Organize your Sources
3
Filter with purpose
4
Add your point of view
17. 7 Content Curation Best Practices:
1
Start from what you already do and define your format accordingly
2
Organize your Sources
3
Filter with purpose
4
Add your point of view
5
Make it your Content Hub
18. 7 Content Curation Best Practices:
1
Start from what you already do and define your format accordingly
2
Organize your Sources
3
Filter with purpose
4
Add your point of view
5
Make it your Content Hub
6
Measure your impact
19. 7 Content Curation Best Practices:
1
Start from what you already do and define your format accordingly
2
Organize your Sources
3
Filter with purpose
4
Add your point of view
5
Make it your Content Hub
6
Measure your impact
7
Build your Community of interests