1. Sexual Advertising
Asad Wasi
Dylan Gavin
Glenna Mai
Karanpal Summan
Richard Tran
Steven Phan
Will Medina

2. Introduction
 What is the main purpose of
an advertisement?
 Sex in advertisements
attracts even more attention
 Sex is the second strongest
of the psychological appeals
 Sex and advertising is the
easiest way to get viewers
attention

3. History
 Started in 1800s
 Used naked women for
cigarette ads

4. History
 Used women to sell
soap and lotion in
the 1920s
 De Beers
advertisements in
1960s

5. Types of Advertisements
30 second Commercials:
 Why they are successful:
 A company can say a lot in
30 seconds
 Adhere to the easy likes
and wants of consumer
 Normally use a memorable
tune, sex idol celebrity, or
quirky one liner.
 Memorable commercials:
Carls Jr/Paris Hilton, Levis,
Godaddy.com, any Pepsi
super bowl commercial

6. One sheet spread:
 Magazines or billboard ads
that have one picture to
sell the product.
 Usually the most mindless
 Consists of half nude
models longing stares, and
erotic embraces
 Erotic front covers for
magazines
 Sometimes has a play on
words

7. Pros Cons
Targets the markets that are
more specific
Makes face for product
Makes the product more
recognizable
Activist groups are against
sexual advertisements
Bad publicity
Loss of audience at young age
Limits the run time and the
location of ad

8. Cross Culture
 America, England,
Japan, etc
 The deciding 3
 Masculinity
 Political Freedom
 Values
 Afghanistan, Pakistan

9. Ideal Image of Men
 White
 Slim
 Muscular
 Confident
 Powerful

10. Ideal Image of Women
 Tall
 Thin
 Beautiful
 Perfect Body
 Sexual

11. What is this advertising?

12. What is this advertising?

13. What is this advertising?

14. Sex Sells….

15. Sex Sells…

16. Conclusion Does Sex in advertising sell?
 Sex in advertising claims the old
and undeniably true adage.
 We are sexual beings so
advertisers use this advantage
Therefore
 Sex in advertising = double edge
sword
 Powerful and effective when
aimed at one gender
 But, it often does so at the social
expense of the other
 Humans live in social world
 Consideration must be given to
the feelings of the people
 If advertising uses sex, it must
be carefully aimed and tastefully
done