E-Pazarlama Esasları

Elif Bakiler Bu sunum sadece Euromessage çalışanları için çeşitli kaynaklardan alıntılar yapılarak hazırlanmıştır. Amacı dışında kullanılamaz. e-pazarlama esasları 20.02.2007

Neler Konuşacağız? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dijital Reklamcılık Tercihleri GELİYOR.... RSS, podcasts, advergames, video,user generated content, blog

Dijital Reklamcılık Tercihleri

ROI Direct mail and email generated the best return on investment among media channels in 2006, according to respondents - both B2B and consumer marketers - to a new Harte-Hanks survey administered by CSO Insights.

Bir Doğrudan Pazarlama Kampanyasının Başarısı Uygulama Başarısı Doğru listeleme ve Doğru Kanal Kullanımı %40 Metin %15 Tasarım %15 Teklif %30 Kaynak: Sucessfull Direct Marketing Methods: Bob Stone

e-mail Kampanya Stratejileri ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kampanya Adımları ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

İzin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Veri Toplama ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B uild Your Reputation, Not Your List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Busting Out of the Inbox – Peppers & Rogers

Doğru Listeleme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gruplara Özel Teklif ve Mekanizmaların Oluşturulması ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Yaratıcı Uygulama - İçerik ,[object Object],[object Object],[object Object],[object Object]

Kişiselleştirme Personalize each message and watch response rates climb. At the very minimum, always include the recipient’s name.

Kimden Satırı ,[object Object]

Konu ,[object Object],[object Object],[object Object],[object Object]

Ölçüm ve Değerlendirme 7R ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Receipt Rate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reader Rate ,[object Object],[object Object],[object Object],[object Object],[object Object]

Click Trough Rate CTR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conversion Rate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Response Rate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rejects Rate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Referrals Rate

Customer Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BEST OF PROXIMITY Online Campaigns

Gold CP Proximity, Spain Amnistia International Death Penalty

To view online work, please click anywhere on the creative images (in slide show view)

Silver Proximity London, UK Eurostar On-line Travel Pack

Bronze Proximity London, UK Chris Thomas Shark Bait

AIM Proximity, Auckland Air New Zealand Aussie Mates

Proximity Portugal BES Where is my Green Stuff

Proximity London, UK Proximity London New Business Derek The Cat

CP Proximity, Spain Amnesty International: Death Penalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CP Communication Proximity, Spain Amnesty International: Death Penalty

Teşekkürler Elif Bakiler [email_address]

E-Pazarlama Esasları

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E-Pazarlama Esasları