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Chapter 16: Persuasive Public Speaking

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Presentation created for COMM 107 - Oral Communication: Principles and Practice University of Maryland Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin

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Types of persuasive speeches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Persuasion process ,[object Object],[object Object],[object Object],[object Object]
Persuasion process Things to consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you sell your point of view? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Components of the persuasive speech
Components of a persuasive speech ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Speaker credibility (ethos) ,[object Object],[object Object],[object Object],[object Object]
Speaker credibility (ethos) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Speaker credibility (ethos) ,[object Object],[object Object],[object Object],[object Object]
Logical arguments (logos) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logical arguments guide your central idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logical fallacies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychological appeals (pathos) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appeals to motivate listeners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
FALL 2009 The Good, the Bad, the ugly
The Ugly
The Bad
The Good
BONUS

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Chapter 16: Persuasive Public Speaking