The presentation is more focused on the journey of Indian wine, the current industry and the problems faced by Indain wine industry. this ppt is 2009 edition.

1. Journey Of Indian Wine, And Current Indian Wine Industry. Presented by – Vikrant (vick) K. Holkar

2. India On World Map

3. India

4. About India

5. About India

7. Harappan Civilization (2600-1900 BCE)

8. Iron age (1200-1BCE)

9. Maurya Empire (321-184 BCE)

10. Chola Empire (300 BCE – 1279 CE)

11. Middle Kingdom (1CE – 1279 CE)

12. Gupta Empire, Chalukya Empire, Pala Empire (280-1174 CE)

13. Mughal Empire (1526-1858)

14. Portuguese (1600)

16. It was believed to be associated with god ‘INDRA’ (King of Gods / Lord of Heaven)

17. It bestowed long life and responsible for removal of sins from the heart and takes away the diseases from the weak and destroy untruth and condemns false dignity.

20. Maurya Empire (321-184 BCE)

21. Chola Empire (300 BCE – 1279 CE)

22. Middle Kingdom (1CE – 1279 CE)

23. Gupta Empire, Chalukya Empire, Pala Empire (280-1174 CE)

25. Portuguese (1600) Portuguese (1600) settlers who not only improved the wine they found in the 16th century when they came to Goa. introduced a new variety of wine for the Indian sub-continent. Vindaloo a dish of meat (pork or rabbit), with red wine and garlic. The practice started by sailors of keeping meat in barrels of wine laced with garlic properly mashed with spices of India. The famous Persians wine, Shiraz, which was often sent to the Mughal Emperors in India. Vindaloo Dish

26. British Raj (1858-1947) Wine began becoming more and more familiar throughout India due to the British influence. As cost of shipping wine to India was very high, the British planted vineyards, in Surat, and also in Kashmir. Indian wines were exhibited and favourably received by visitors to the Great Calcutta Exhibition of 1884.

27. Current Indian Wine Industry. Several such episodes helped in keeping the interest regarding the wine alive. And eventually after a long pause of several years it was revived yet again in 1985. Chateau Indage winery established in 1985, Studied wine and brought new technology from European countries. It was 2002 when Vinsura winery (1ST winery at ‘Wine Park’) was established and focused Indian government to look towards winery as a farmers business.

28. Nashik “Wine Capital of India" Nashik is located in the northwest of Maharashtra, 180 km from Mumbai (Economic Capital of India) The wine culture is growing at an alarming speed for both growers and wine makers. Nashik was famous for its table grapes for a very long time, early 1925. Nasik Valley is 2000 ft. above sea level between 19-33’ to 20-53’ North latitude and 73-16’ to 75-6’ East longitude. 80% of grape production in India is contributed by Nasik region.

29. Indian Wine Industry. The per capita consumption in India is only 0.07 litre/person/year, not even a tea spoon, as compared to wine consuming countries. But the wine market is growing at 25-30 per cent a year, nearly three times as fast as beer, whisky or rum, due to Wine is seen as a sophisticated drink and infact considered being healthier than liquor. This factor has made it popular even amongst women and the young starters. The biggest consumption of wine up to 80% is however confined to major cities like Mumbai (39%), Delhi (23%), Bangalore (9%) and the foreign tourist dominated state of Goa (9%), where as Rest of India has only 20% consumption. Approximately 38 wineries are presently operating in the country with a total production of 6.2 million litres annually. Maharashtra is leading among the states with 36 wineries and 5.4 million litre production. The Indian government has been the major reason behind the current scenario of the Indian wine industry.

30. Problems in front of Indian wine Industry. Only 11-15 % of Indian population perceive knowledge about wine. Wine is still considered as hard alcoholic drink like Whisky, rum etc., and a taboo. Many wine shops don’t even have wines in there store, but stilled named wine shop, which mislead people about wine. Financial problems faced by Wineries due to recession. Threat from big foreign wineries, from Australia, France, etc. Heavy drop in tourism, due to Terrorist attack on Mumbai (26 Nov. 2008) Advertisement restriction (No ads allowed on TV, News Paper)

31. Wine has travelled a long way through time and the occasion is ripe for claiming the position it deserve. If the policies are set in tune then sooner the status of wine will definitely get a great boost in the Indian scenario. I think when they see Made in India, they won't say: "What a weird idea." They'll say: "Fantastic! I haven't tried it. Give me some." THANK YOU