Arken Franchise Model-Vertical Marketing Solutions

1. Vertical Marketing Solutions provides
results for Franchisors who want to
use cutting edge concepts to create
one to one communication via the
web, email, and direct mail.

2. Product Definition
Direct
Mail
Perso-
Collater
nalized
al Urls
Web
Printing
Purls
Sites
Ad
Email Builder

3. Direct Mail
Combining
List Graphic
Like Pieces
Aquisition Design
into one run
Digital
Logistics
Printing

4. • Age
• Income
• Home Ownership
• Children Present
Demographic • Length of Residency
List • Home Values
• SIC
• Years in Business
• Sales
• Number of Employees
Business List
• Every household in US
• Names Where Available
• Dwelling Type
• Multifamily
Resident List • Single Family
All predefined by business rules set up at the corporate level

5. Franchisee • Digital PDF
• Sample Data within PDF
• Design Control
• Up to 8 levels
• Allows Corporate to Define
Brand • Automatic email notifications
• Choice of Marketing Collateral
• Select Images Allowed
• Templates
• Define Offers Available
• Sizes
• Administrative Control
• Personalization
• Assigns User Rights
• Choice of Images
• Tract Usage
• Choice of Offers
• Purls/Gurls
Corporate/
Approval Process
Franchisor Level
All through an easy to use online system

6. • Combine Mail Streams
Combine from different
Like customers
Substrates
• Combine multiple
into one
runs from the same
stream
customer
• Mail Density to each
Reduces
zip code lowers
Postage
postage cost
All through an easy to use online system
• Fewer Jobs=Less
Admin Cost
Reduces
Handling • Drop Shipping
qualification is easier

7. • Color Match
• Online Approval Process
Quality (WYSWYG)
• Samples
• Postcards
• Self mailers
Flexibility • Brochures
• Franchise Start Up
Packages
All through an easy to use online system
• Software delivers directly
Service
to print queue after
processing
• 24-48 turn times

8. Drop Shipment
• Almost every BMC DDU
or SCF within 2 days 1-3 Days
National of Mailing
Distribution
• Documentation Drop Shipment
Network
guaranteeing SCF (Sectional
Center Facility)
delivery
3-5 days
Drop Shipment
BMC (Bulk Mail
Center)
5-7 Days
• Approximately 8%
of all Standard Mail
is done in Texas
Centrally Local
Located • Warm Weather “No Drop
Climate Shipment”
• Lower Labor Rates 10-14 Day
All through an easy to use online system

9. Vmark-Virtual Marketing
VMS WEB-TO-PRINT SOLUTIONS
 One Vmark store provides a single online environment
suitable for selling multiple product types, including
customizable documents for print or web, and static
documents.
 A Vmark system can host a number of unique, branded,
e-commerce enabled, stores.

10. Vertical Marketing
Solutions Franchise-
Websites
Grow your business
Strengthen your brand
Communicate more effectively

11. The Franchise-Websites product can deliver value
to your company

12. Franchise-Websites.com
 - Franchise-Websites.com is a template based website
application that was built with the franchisor and
franchisee in mind. With its easy to use configuration
tool and dynamic content capabilities, you will be able
to show your customers new informational and
marketing messages immediately 24 Hours/day 7 days/
week. With its multilingual capabilities you can reach
your target audience with the information they need in
the language they read.

13. HOW DOES FRANCHISE-
WEBSITES.COM WORK?
 Franchise-Websites.com is an Internet marketing tool with an extremely easy-
to-use interface.
 You can launch individual branded websites—not just a web page—in seconds.
 Website branding is strictly enforced by letting the franchisees, or individually
owned locations, modify only the content you allow them to edit.
 The look and feel remains identical across all websites.
 Franchisor and franchisee marketing information is smoothly integrated into
one powerful business tool.
 Display product promotions, coupon offerings or corporate news instantly on
every franchisee site.
 All franchisee locations have their own website address.
 Franchise-Websites.com lets you leverage your growing franchise network to
drive improved search-engine results.

14. Intuitive interface
 The Intuitive interface enables you to create and update your sites without any
programming knowledge or experience; advanced features allow seasoned
users to be more creative and flexible
 .Step 1 : Create a Master Site
 We start with your already designed website or we can design a site for you.
 As another option you can choose a quot;Themequot; for your corporate website from one
of our stock themes. Either way, a 'Themed' style sheet will be created for your
company to use; you are then free to select the unique Franchise theme or any
one of the pre-installed themes. These themes will define website layout, page
color, image placements, etc...; only the Master Site can change this theme.
 This theme can be changed by the franchisor at any time and immediately
 ALL of the franchise websites will have the new theme in seconds.
 Along with the Theme selection, the franchisor will select which pages and areas of
pages of the website will be available for updates by the individual site owners or
franchisees. You determine which important information is seen on every branded
website and which areas of each franchisee website a franchisee or individual
owner can control.

15. Intuitive Interface
 Step 2 : Effortlessly launch Branded Websites
 Once your website or new design is completed, the
franchisor can launch new separately launched websites,
not just a page on your website, for all of their franchise
locations in seconds!
 Arken Technology offers website management services for
every level of need.
 Our system is designed so that you or someone in your
organization can easily manage your corporate wide
franchise websites.
 However, if you need professional services such as SEO
(search engine optimization), flash development, back-end
corporate development, or other internet services, we can
help!

16. Intuitive Interface
Step 3: Branded Websites are now available for update by

site owners
the websites are launched an email will automatically be
 Once
sent to each location with instructions on how to login and
update their websites.
each site is an actual website, each location can have it's
 Since
own URL (Internet address) or simply use the Franchise
domain.
Franchises-Websites.com will help you Build,
Protect, and Dynamically Market your company's
brand.

17.  The Franchise-Websites product can deliver
value to your company

18. The Franchise-Websites product can
deliver value to your company

19.  How Can Franchise-Websites Improve Brand Strength?

20.  How Can Franchise-Websites Increase
Marketing Efficiency?

21.  How Can Franchise-Websites Increase
Marketing Efficiency?