2. Mission Statement
Our nonprofit was established to reduce the amount of
food waste in New York City. We complete this goal
through the raising awareness and brokering between
food-related charities and restaurants.
Providing the means / network to distribute food from
food industry to food center.
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4. Tomorrow’s Lunch will help reduce this number by
taking what was once waste establishing a database
network to get the food to the centers that distribute it.
Once wasted food will now be utilized via our
organization
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5. In addition to a network database, we will have a
guerilla team that will go to the location and educate
the business as to why they should “get involved”.
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6. Market Targeting
We aim to target the food service industry in NYC. This
mainly includes independently owned restaurants, as
well as franchised fast food chains that we would be
able to partner and integrate with.
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7. Fundraising Objectives
Acquire both government support and the support of
reputable investors.
Establish that no donation is too small.
By bringing in smaller, less corporate and capitol driven
companies we can establish credibility with the public.
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8. Fundraising Sources
Primary Source
New York Government / US Grants with homelessness
and hunger already a large problem in NYC, it would be
beneficial for both parties to have their support and
funding to help reduce the numbers.
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9. Fundraising Sources
Secondary Sources
Large Food Corporations: with their involvement, they
would be able to show support in a noble cause.
Participating restaurants: their contribution would help
streamline the recycling process
Individual donations: gaining public support is very
important, all sizes of donations would be accepted.
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10. Fundraising Prospects
Through our initial sources, we hope to create a strong
basis of funds from which our organization can grow.
With initial government grants, we could establish the
organizations legitimacy prior to any action.
We hope to be less reliant on private investment from
the public, and use it more as a method of spreading
our name through word of mouth.
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11. Special Events / Benefits
Offer a series for potential participating restaurants.
Our goal is to show how much food is typically wasted.
Demonstrate the ease of our recycling plan to gain
further support.
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12. Government / Foundation
We will be seeking support from the
following groups:
Food Aid Nutrition Enhancement Program
Food Assistance and Nutrition Research Program
Privately owned, independent food corporations
Individual donations
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13. Promotion Objectives
Increase the number of restaurants in NYC participating
in approved food recycling programs within 10 years
Increase the number of hits by 5% to our online
database of charities that accept food donations.
Raise at least $5,000 by the end of the year through
public donations.
Double the average donor contribution within 5 years.
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14. Promotion Mix
The majority of our clients will be restaurants, rather
than the end consumer of the recycled food.
Our promotion mix will focus on advertising, public
relations, and corporate image to appeal to restaurants.
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15. Online Strategy
Differentiate ourselves using new technology to
streamline our process
Create an online database that profiles types of
restaurant food waste as well as charities that accept
food donations
Work towards automation and government support
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16. Public Relations
Establish our organization as an expert on suitable
waste management programs for restaurants
Maintain relationships with our customers after the
initial matchmaking
Keep our donors updated with the positive outcomes
funded by their donations
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17. Corporate Sponsorship
Objectives
Find a variety of partners from different aspects of
business to team up with and achieve our ultimate goal
of eliminating food waste in NYC.
Acquire both significant numbers of donations and
volunteers for which we can use to build our
organization.
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18. Corporate Sponsorship
Objectives
Form strong lasting bonds with these partners and with
the communities in which they operate.
Build our organization’s reputation, credibility, and
further enhance the trust of our donors and potential
donors.
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19. Criteria for Selection
High moral and ethical standards
Good reputations
History of partnerships with non-profits
Shared values and understanding of the mission
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