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As shared on our Social@Ogilvy page too, tips to consider when creating an internal social media marketing team
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As shared on our Social@Ogilvy page too, tips to consider when creating an internal social media marketing team
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Planning season is soon (already!) upon us. And social media should be an integrated part of all brand work for the next 12 months. 4 important areas to consider when looking ahead for the next year.
4 Key Social Media Considerations For 2014 Brand Planning
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It has long been built into the retail calendar to plan for the annual Holiday season early – also known as Christmas in July. The rest of us in the social media marketing space can take a big leaf out this book and plan ahead now to best connect with consumers over the holidays, whether in retail or not. This contains 5 core areas of focus to ensure your year end social media programs are truly effective and valuable.
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As humans, we communicate for very specific reasons Social media has not changed the basics of human engagement – community, the levers of influence and how we share information. In fact, the opposite - social networks are fully based around human behavior. To really understand how to write compelling copy for social channels, it is important to understand how and why human beings share. H/T to Paul Adams and WOMMA.
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Building a digital/social team within any company or agency is a mix of talent assessment, management and business vision to anticipate just what lies ahead. This presentation was given at a digital PR conference and examines some of the current in demand roles today and looks ahead at emerging areas of focus in the near (indeed nearer than you think) future.
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In Q4 Many companies head into planning mode. This is a process known as AOP which in this case means Annual Operating Planning. AOP provides an adjustable roadmap for the upcoming fiscal year. This plan is built by evaluating prior data for all aspects of the business, including revenue, production, capacity and expense. Setting an AOP requires input from numerous members of an organization, including those in sales, production, marketing, and social media marketing teams. The AOP is the social media marketer’s opportunity to submit expected budget and costs for the year ahead to ensure adequate funding throughout the year to help scale and grow internal social efforts. This Slideshare is your guide to align your AOP and your social efforts. The accompanying blog post can be found here: http://bit.ly/10leXkl
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This is the fourth and final in my series from MWC 2016 - five takeaways for brand marketers coming from all that was on show at Mobile World Congress in Barcelona.
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It has long been built into the retail calendar to plan for the annual Holiday season early – also known as Christmas in July. The rest of us in the social media marketing space can take a big leaf out this book and plan ahead now to best connect with consumers over the holidays, whether in retail or not. This contains 5 core areas of focus to ensure your year end social media programs are truly effective and valuable.
How To Prepare Your Social Programs For Christmas - NOW!
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Gemma Craven
As humans, we communicate for very specific reasons Social media has not changed the basics of human engagement – community, the levers of influence and how we share information. In fact, the opposite - social networks are fully based around human behavior. To really understand how to write compelling copy for social channels, it is important to understand how and why human beings share. H/T to Paul Adams and WOMMA.
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Gemma Craven
Building a digital/social team within any company or agency is a mix of talent assessment, management and business vision to anticipate just what lies ahead. This presentation was given at a digital PR conference and examines some of the current in demand roles today and looks ahead at emerging areas of focus in the near (indeed nearer than you think) future.
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Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
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In Q4 Many companies head into planning mode. This is a process known as AOP which in this case means Annual Operating Planning. AOP provides an adjustable roadmap for the upcoming fiscal year. This plan is built by evaluating prior data for all aspects of the business, including revenue, production, capacity and expense. Setting an AOP requires input from numerous members of an organization, including those in sales, production, marketing, and social media marketing teams. The AOP is the social media marketer’s opportunity to submit expected budget and costs for the year ahead to ensure adequate funding throughout the year to help scale and grow internal social efforts. This Slideshare is your guide to align your AOP and your social efforts. The accompanying blog post can be found here: http://bit.ly/10leXkl
Annual Planning & Social Media - What You Need To Know
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Gemma Craven
To help plan appropriately for increasing digital and social activities within your 2014 programs, learn more about effectively planning your marketing budgets.
The Annual Planning Process & Social/Digital Media
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Gemma Craven
This is the fourth and final in my series from MWC 2016 - five takeaways for brand marketers coming from all that was on show at Mobile World Congress in Barcelona.
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How To Prepare Your Social Programs For Christmas - NOW!
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Building Your Digital Dream Team - Guide for PR Professionals
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Social Media & Event Marketing
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Annual Planning & Social Media - What You Need To Know
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5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4
5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 4
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