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Mandi Bateson | April 2010 BIG ON YOUTUBE
Mandi Bateson | April 2010 SMX Sydney | Video delicious.com/mab397/smx youtube.com/mab397 slideshare.net/mab397
Mandi Bateson | April 2010 SMX Sydney | Video Source: Sysomos http://www.sysomos.com/reports/video/
Mandi Bateson | April 2010 SMX Sydney | Video
Mandi Bateson | April 2010 SMX Sydney | Video This is Australia 70% of AU internet users visit the site 18% mobile social networkers visit YouTube via their mobile 16% do it daily 63% watched online video for a product/service 4th most visited website in Australia Source: The Nielsen Company, Alexa,
March 2010 How social media has changed the way we engage on the web
CONTENT What makes a great video? Mandi Bateson | April 2010 SMX Sydney | Video
Mandi Bateson | April 2010 SMX Sydney | Video DRAMA fun CONTROVERSY
Mandi Bateson | April 2010 SMX Sydney | Video INVEST IN GOOD CONTENT AND MAKE IT SERVE MULTIPLE PURPOSES EPISODIC  CATEGORICAL
Mandi Bateson | April 2010 SMX Sydney | Video Production considerations Cameramen? Editing? Permits? Rehearsals? talent? Your objectives? When in doubt . . .  KEEP IT SIMPLE, STUPID
THE Set up How do you get started? Mandi Bateson | April 2010 SMX Sydney | Video
March 2010 How social media has changed the way we engage on the web Source: namechk.com
Mandi Bateson | April 2010 SMX Sydney | Video
Mandi Bateson | April 2010 SMX Sydney | Video
Mandi Bateson | April 2010 SMX Sydney | Video
Mandi Bateson | April 2010 SMX Sydney | Video
reporting How do you know it’s working? Mandi Bateson | April 2010 SMX Sydney | Video
Mandi Bateson | April 2010 SMX Sydney | Video
Mandi Bateson | April 2010 SMX Sydney | Video
Mandi Bateson | April 2010 SMX Sydney | Video delicious.com/mab397/smx youtube.com/mab397 slideshare.net/mab397
www.daemondigital.com © Daemon Group 2010 Visit us at daemongroupblog.com and follow us @daemondigital Mandi Bateson | Digital Planning Director | @mab397

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Big on YouTube

  • 1. Mandi Bateson | April 2010 BIG ON YOUTUBE
  • 2. Mandi Bateson | April 2010 SMX Sydney | Video delicious.com/mab397/smx youtube.com/mab397 slideshare.net/mab397
  • 3. Mandi Bateson | April 2010 SMX Sydney | Video Source: Sysomos http://www.sysomos.com/reports/video/
  • 4. Mandi Bateson | April 2010 SMX Sydney | Video
  • 5. Mandi Bateson | April 2010 SMX Sydney | Video This is Australia 70% of AU internet users visit the site 18% mobile social networkers visit YouTube via their mobile 16% do it daily 63% watched online video for a product/service 4th most visited website in Australia Source: The Nielsen Company, Alexa,
  • 6. March 2010 How social media has changed the way we engage on the web
  • 7. CONTENT What makes a great video? Mandi Bateson | April 2010 SMX Sydney | Video
  • 8. Mandi Bateson | April 2010 SMX Sydney | Video DRAMA fun CONTROVERSY
  • 9. Mandi Bateson | April 2010 SMX Sydney | Video INVEST IN GOOD CONTENT AND MAKE IT SERVE MULTIPLE PURPOSES EPISODIC  CATEGORICAL
  • 10. Mandi Bateson | April 2010 SMX Sydney | Video Production considerations Cameramen? Editing? Permits? Rehearsals? talent? Your objectives? When in doubt . . . KEEP IT SIMPLE, STUPID
  • 11.
  • 12. THE Set up How do you get started? Mandi Bateson | April 2010 SMX Sydney | Video
  • 13. March 2010 How social media has changed the way we engage on the web Source: namechk.com
  • 14. Mandi Bateson | April 2010 SMX Sydney | Video
  • 15. Mandi Bateson | April 2010 SMX Sydney | Video
  • 16. Mandi Bateson | April 2010 SMX Sydney | Video
  • 17. Mandi Bateson | April 2010 SMX Sydney | Video
  • 18. reporting How do you know it’s working? Mandi Bateson | April 2010 SMX Sydney | Video
  • 19. Mandi Bateson | April 2010 SMX Sydney | Video
  • 20. Mandi Bateson | April 2010 SMX Sydney | Video
  • 21. Mandi Bateson | April 2010 SMX Sydney | Video delicious.com/mab397/smx youtube.com/mab397 slideshare.net/mab397
  • 22. www.daemondigital.com © Daemon Group 2010 Visit us at daemongroupblog.com and follow us @daemondigital Mandi Bateson | Digital Planning Director | @mab397

Editor's Notes

  1. YouTube is the most popular video platform for video engagement in the blogosphere with 81.9% of total embedded and linked videos; followed by Vimeo (8.8%), Daily Motion (4%) and MySpace (1.1%). YouTube engagement across genders is 58% male and 42% female. Within YouTube, the most active demographic group engaging with video is 20-35-year-olds; three times larger than the second-most active demographic.
  2. http://www.sysomos.com/insidetwitter/geography
  3. Groundswell profile tool shows your target market’s behaviours http://www.forrester.com/groundswell/profile_tool.html
  4. Episodic content, breakdown into categories or themes
  5. Flickr groups - categories
  6. Go viral
  7. Visit namechk.com to check the availability of your username across various social networks
  8. MySpace plans to launch a new video product
  9. Music – copyrights
  10. In Australia year on year there has been a decrease in one word search terms of 2.3% and two word search terms of 1.9%. Hitwise, November 200937. Search requests longer than three words have increased over the past 12 months by 2.8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months. Hitwise, November 2009
  11. Need – a good title, key message (including links) in the start of the description. YouTube truncates the description, don’t rely on fans to click through to more.