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I Am Legend Case Study
1. Name: I Am LegendDirector: Francis LawrenceProducers: Akiva Goldsman, David Heyman, James Lassiter, Neal H. Moritz, Tracy TormeDistributed by: Warner Bros. PicturesRelease Date: Genre: Thriller, Drama, Horror, Sci-FiCertificate: Rated PG-13 for intense sequences of sci-fi action and violence.Country where made: United States, Australia Budget: $150,000,000Box office returns: Gross revenue was $585,349,010Awards: 7 wins & 17 nominationsRunning Time: 101 minutes.<br />I Am Legend is a 2007 science fiction horror-action-disaster film directed by Francis Lawrence and starring Will Smith. It is the third feature film adaptation of Richard Matheson’s 1954 novel of the same name, following 1964's The last man on. I Am Legend was released on December 14, 2007 in the United States, and opened to the largest ever box office for a non-Christmas film released in the U.S. in December. The film was the seventh highest grossing film of 2007, earning $256 million domestically and $329 million internationally, for a total of $585 million. I Am Legend also received positive reviews, with much praise to Will Smith's performance.<br />In September 2012, U.S. army virologist, lieutenant colonel Robert Neville is left as the last healthy human in New York City. Three years earlier, Doctor Alice Krippin had altered the virus to create a cure for cancer with a 100% success rate. However, the virus mutated into a lethal strain that spread worldwide and killed 5.4 billion people (90% of humanity). Of the 600 million survivors, only 12 million people were naturally immune to the virus. The rest degenerated into bald, pale, aggressive beings referred to as quot;
Dark seekers,quot;
who hunted down the immune humans as prey. The quot;
Dark seekers,quot;
so called for hiding in buildings and dark places during the day due to a painful intolerance to UV radiation, exhibit increased speed, agility, aggression, and strength, as well as higher pulse, metabolism and respiration rates, and increased body temperature. Despite their primal behaviour, the Dark seekers seem to retain some basic problem-solving intelligence, animalistic cunning and the capacity to organize themselves.<br />The film was released on TIME quot;
d/M/yyquot;
19/3/10 on March 18, 2008 in two editions: a one-disc release, including the movie with four animated comics and other DVD-ROM features and a two-disc special edition that includes all these extras, an alternative theatrical version of the movie with an alternate ending, and a digital copy of the film On the high-definition end, the movie has been released on the Blu-ray disc format and HD DVD format along with the DVD release; with the HD-DVD version being released later on April 8, 2008. Both HD releases include all the features available in the two-disc DVD edition. The film also received a three-disk Ultimate Collector's Edition was released on December 9, 2008. The film has sold 7.04 million DVDs and earned $126.2 million in revenue, making it the sixth best-selling DVD of 2008. However, Warner Bros was reportedly quot;
a little disappointedquot;
with the film's performance on the DVD market.<br />Cast<br />Will Smith... Robert NevilleAlice Braga... AnnaCharlie Tahan... EthanSalli Richardson-Whitfield... Zoe Neville (as Salli Richardson)Willow Smith... Marley NevilleDarrell Foster... Mike - Military EscortApril Grace... TV PersonalityDash Mihok... Alpha MaleJoanna Numata... Alpha FemaleAbbey... SamKona... SamSamuel Glen... Military Driver - JayJames Michael McCauley... Male Evacuee (as James McCauley)Marin Ireland... Woman EvacueePedro Mojica... Sergeant<br />Technology has had a big influence and help to the film industry for many reasons for example it is allot easier to find out information about new films, release dates and when they are showing in the cinema near through the internet. Also advertisement on TV increases the excitement and hype of films because you can tell from the teaser whether you are going to like the film or not this will influence your choices of what you do from there. But there can be a dark side to the internet because you will get a few people illegally downloading the movie which then costs the film industry money in lost revenue. People might say oh I have only downloaded one piece of music per say but if everyone illegally downloads one thing then it is a lot of people and then the repercussions of this are the film industry crumbles and is unable to produce more films because they lost their money through piracy.<br />