1. "The order brought about by the (( katallaxy ))
mutual adjustment of many
individual economies in a market." what we do
-Friedrich Hayek april 2010

2. what we’re doing
katallaxy is a strategic marketing firm.
We help companies of all sizes find opportunities in the
marketplace, and fulfill those opportunities profitably.
The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our
dynamic, entrepreneurial model.
In the end, we help companies commercialize products,
drive adoption and usage, and build brands.
© 2010 katallaxy all rights reserved what we do 2

3. what we’re doing
entrepreneurial marketing
Doing what is necessary to drive our
Seeking opportunities
clients' businesses forward and having and new ways of
them win in the market. thinking…
Delivering practical business solutions …instead of viewing
that aren't tethered to one marketing
discipline or another. everything through the
prism of "traditional
A Diverse Team = True Client marketing.”
Advocacy: We apply the best
resources for whatever the client
needs.
© 2010 katallaxy all rights reserved what we do 3

4. what we’re doing
common business challenges:
•Limited time & resources
•A world of constant change
•Increasing market complexity
•Mission-critical business objectives
katallaxy solutions:
•Developing Strategies and Plans to identify and exploit a
winnable Market Position.
•Communicating a compelling Value Proposition that builds
interest with your audience.
•Executing marketing programs that Drive Adoption and
Mobilize your Brand.
© 2010 katallaxy all rights reserved what we do 4

5. what we’ve done
executed dozens of projects for more Internet & Technology
•Buildproof
than 30 clients in an array of industries. •Crawdad Tech / Wonkosphere
•Element Tank
Commercialized technologies - defining and assessing
market opportunities and building the products and •JumpBox
services to meet them. •Mission3
•N2Bid
Helped clients understand their customers' needs.
Business Services
Found new markets and approaches to help clients •Affinity Connection
reverse flat or declining sales. •Next Generation Insurance
•The Board Institute
Driven differentiation in increasingly commoditized,
hyper-competitive markets. Consumer
•Lila Natural Cosmetics / Hopscotch
Leveraged Social Media to drive growth and viral Kids
adoption. •SMSportz Design
•Stretch to Win
And much more...but you get the idea.
© 2010 katallaxy all rights reserved what we do 5

6. we are multi-disciplined
this is not a typical marketing team… Industry Experience
•Business Services
and its certainly not an ad agency. •Consumer Goods
•Design
We are a dynamic team of world class talent with •Ecommerce
broad skill sets - all with a common passion for
capturing market opportunities. •Entrepreneurship
•Internet
This multi-disciplined approach delivers solutions •Market Research
that drive clients' businesses forward - not simply a •Mobile
pretty logo, a brochure, a website, or a •Multimedia
campaign. •Public Relations
•Retail
Our team is made up of business and consumer •Social Media
brand-builders, analysts, designers, entrepreneurs,
social media mavens and interactive marketing •Software
experts. •And others
© 2010 katallaxy all rights reserved what we do 6

7. we are multi-disciplined
robert wallace Founding Partner
Slipstream Labs (New Venture Dev)
founder & ceo
Director of Marketing
Specializes in developing
entrepreneurial marketing Affinnova (Market Research Software)
initiatives, consumer and
business branding, ecommerce Senior Product Manager
and product marketing. Internet Venture Works (Ecommerce)
10+ years of start-up and client- Director, Retail & New Media Marketing
side experience developing Airwalk Int’l (Footwear & Apparel)
growth strategies, positioning
companies, and bringing
products to market. MBA, University of Pittsburgh
© 2010 katallaxy all rights reserved what we do 7

8. what we can do for you
services
•Competitive/Market Analysis
•Distribution
strategy development •Messaging
The foundation, the direction, the blueprint •Online Presence
•Social Media
•Packaging
brand development
•Partnerships
Who you are, why you’re better, why you
matter, and how to drive future sales •Positioning
•Pricing
•Product Marketing
execution •Research & Insight
Drive Awareness, Acquisition, Conversion, •Retail Marketing
Retention, Communication & Engagement
•Sales Support
•And More
© 2010 katallaxy all rights reserved what we do 8

9. what we can do for you
startup marketing programs*
petrol diesel
strategy •Launch Plan •Launch Plan
•10 hrs Consulting •15 hrs Consulting
development
•Value Prop •Petrol +
•Your company is… •Benefits
brand •Mission Statement •Reasons to Believe
•Positioning Statement •Media Messaging
development
•Tagline •2 Constituencies
•Logo •Brand ID Package
•5-page Website & Copy •Petrol +
•1 Press Release •SEO for Website
execution •Social Media Setup & Guide •2 Press Releases
•Results Analysis •10 Slide Sales Presentation
price •$5,000 •$7,500
*custom programs available
© 2010 katallaxy all rights reserved what we do 9

10. what we can do for you
social media maximization
its not whether to use social media, its how
toe in water shallow end deep end
strategy •Social Media Audit •Social Media Audit •Social Media Audit
•Social Media Mktg Plan •Social Media Mktg Plan •Social Media Mktg Plan
development
•Toe in Water +
•SEO - copy/content/cart
•Blog setup and guidelines
recommendations & analysis
•1 SEO-optimized Press Release
•SERPs - monitor search page •Shallow End +
•Social Network Setup
execution (Facebook, LinkedIn, Twitter) &
rankings & recommendations
•Custom Execution
•Social Media Recruitment
friend/follower/connection
(contests, sweepstakes, fan
building and recommendations
promotions)
•Blogger Relations
•$2,000 strategy development
price •$2,000 strategy development •$1,500/mo ongoing execution •Let’s Talk
•Performance Fee
© 2010 katallaxy all rights reserved what we do 10

11. do you have an idea?
we cultivate, incubate and commercialize
ideas - for our clients and for ourselves. "Ideas which have the
• Do you see an opportunity to innovate or to thrill a power to alter the habits
segment of the marketplace? of human thought do not
• Is your concept “a hammer in search of a nail?” act on the conscious mind
• Do you know who your competition is? alone; they seep through
• Do you know how to position yourself in the market? to those deeper strata
• Do you have a complex message that needs to be which are indifferent to
communicated to multiple constituencies?
logical contradictions.
• Do you know how to articulate and illustrate your
product, service and value to customers and They influence not some
investors? specific concept, but the
• Do you know how to package your company and total outlook of the mind."
your products to increase adoption, value and profit?
- Arthur Koestler, The Sleepwalkers
• Do you understand how social media is affecting your
business, and how to make it work to your
advantage?
© 2010 katallaxy all rights reserved what we do 11

12. (( katallaxy ))
"The order brought about by the
www.katallaxy.com
mutual adjustment of many
info@katallaxy.com
individual economies in a market."
@katallaxy
-Friedrich Hayek
480.299.5363