Is there a wiser way to fight HIV? Medwiser thinks so. Medwiser’s plan is simple, yet ambitious. Help companies and organizations focused on HIV extend reach to their key audiences, while enabling individuals to contribute to worldwide prevention efforts. The non-profit offers unique proprietary technology that combines user-driven projects, online education, social networking, and popular media with business intelligence and digital advertising. Medwiser's web and mobile tools will strengthen existing networks of HIV education, prevention, diagnosis and treatment, turning the fight against HIV into a war.

1. HIV Prevention 2.0

2. What if you could stop a massive disaster like the Haiti earthquake or the 2004 Tsunami? 2010 Haiti earthquake death toll: 230, 000

3. HIV kills thousands of children every year Over 280,000 children die before their 1st birthday 2.7 million total infections annually in children & adults Over 25 million deaths have been caused by HIV Every infection is preventable

4. Despite receiving significant media attention in the 1980’s and 90’s, in recent years it seems HIV has fallen off the map…

5. …but globally, it hasn’t… Source: UNAIDS. 2009. People living with HIV.

6. …nor has it disappeared domestically Washington D.C. New York City, NY 0.9% - 1.5% >1.6% HIV positive percent of population 0.1% - 0.4% 0.5% - 0.8% 0.9% - 1.5% >1.6% Source: CDC. NYC DOH

7. HIV/AIDS in age groups 15-59 years old How does HIV compare to other diseases within this group? Mortality -- #1 Burden -- #1 Source: WHO. 2003.

8. Medwiser was founded to educate, enable and empower individuals worldwide to stop the spread of HIV We will use the internet, technology & online media to knock out HIV/AIDS

9. If we don’t act quickly… “If HIV prevention is not brought to scale, more than twice as many new HIV infections will occur in the coming years than if a comprehensive response was implemented.” “Funding required for developing countries to address the HIV pandemic could reach $35 billion annually by 2031—three times the current level.” Stover J, Bertozzi S, Gutierrez JP,Walker N, Stanecki K, Greener R, et al. The global impact of scaling up HIV/AIDS prevention programs in low- and middle-income countries.Science. 2006;311(5766):1474-6. Hecht, R. Critical choices in financing the response to the global HIV/AIDS pandemic. Health Affairs. 2009;28(6):1591–605

10. Architecture of the Medwiser system

11. Impact = Reach x Efficacy Reach Branding strategies Marketing & Advertising focus Social platforms Popular media integration User driven interfaces Facilitate partnerships Efficacy Customized content Targeted messages Access in developing world Evaluation-driven process Health management tools Interactivity Abroms, L. The effectiveness of mass communication to change public behavior. Annual review of public health. 2008. 29:219-34.

13. Competitive matrix

14. Target expenditures

15. Management Selection Strong business and management skills Experience in technology, start-up, vc, marketing, advertising, and/or public health Strong problem solving skills Evaluation & data driven decision making Flexibility to adapt plans Ability to articulate clear purpose Record of meeting high performance targets Ability to create global partnerships

16. How we can act fastTECH -- Partnerships to facilitate action: Technology Experts Celebrities Humanitarians Technology Executives with proven track records Celebrities with big hearts Humanitarians who are determined

17. We need your help Let’s speak. The sooner the better! Together we can make this happen! My contact info: Michael Morgenstern, MDDirector and FounderMedwiser Inc. &House Staff, Department of Medicine, QHCMount Sinai School of MedicineC: 646-872-2747E: michaelm@medwiser.org http://www.linkedin.com/in/michaelmorgenstern http://www.medwiser.org