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Managing Your Online Reputation
- 1. Managing Your On-Line Reputation Google Alerts, Twitter and More Scott Thomas Brewster House Bed & Breakfast Freeport, Maine
- 3. How to monitor your reputation
- 4. Tools you can use
- 5. WHY? ... do I need to monitor my reputation? After all...
- 7. I don't use social media
- 9. All my guests say they had a great time, and will be back
- 12. Why you need reputation management Do you think you EVER will?
- 13. Why you need reputation management In the age of social media... what happens at YOUR property stays on
- 15. Posted them on Facebook, Twitter and as many as 100 other social networks...
- 16. Posted a review (with video and/or photos) on TripAdvisor, Yelp, or others AT THE SAME TIME!!!
- 18. Why you need reputation management You can not react to what is being said about your business unless you can find out about it.
- 20. S earch for blogs
- 21. S earch social media
- 22. A lerts: Let the searches come to you
- 23. D eal with comments (both positive and negative)
- 26. Names of primary owners/employees
- 30. Technorati
- 31. Other blog search engines
- 33. Google Alerts
- 42. WhosTalkin.com
- 49. RSS Reader
- 52. Honest
- 53. Responsive
- 54. Fair
- 56. Respond to at least some positive comments
- 58. Take a deep breath and count to 10
- 59. Re-read the comments and see if there is any validity. Really.
- 60. Carefully consider how your reply will sound to your next guest (who doesn't know how difficult the other guest had been)
- 63. Write for the next guest to see
- 64. Humor (not at the expense of a guest) may make you sound better
- 66. Important facts are stated incorrectly
- 67. When the topic is spreading (FB, Twitter, etc.)
- 68. The commenter is angry with you or your property
- 69. Someone speaks up to defend you (or your property)
- 71. Humor shouldn't mock or belittle the commenter
- 73. Promise to do better
- 76. Use email, RSS or a dashboard to monitor comments
- 77. Reply in a manner that makes you look good
- 78. Thank You for Your Attention Scott Thomas [email_address] www.BrewsterHouse.com www.AboutTheInn.com
Hinweis der Redaktion
- Use (at least) Google, Yahoo and Bing Repeat the search periodically to be sure you stay up to date
- Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
- Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
- Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
- Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
- Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
- Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
- Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
- Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
- Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
- Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
- Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
- Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
- With the transparency and immediacy of the online world, delaying a response smacks of a cover-up almost as much as giving an evasive response. Immediate response (as in minutes) is not necessary, but if days go by, you have missed the opportunity to appear transparent and forthright.
- TripAdvisor's guidelines for owner responses may be found at: http://www.tripadvisor.com/help/management_response_guidelines According to their policies, they will not accept a management response that does not comply with them.