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MKTG 436

Economy & FinanceBusiness
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MKTG 436 Marketing Decisions Making
Course Description ,[object Object],[object Object]
Course Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Bottom-line is….. ,[object Object],[object Object],[object Object]
Market Orientation, Marketing Management, and The Marketing Planning Process Chapter 1
Overview ,[object Object],[object Object],[object Object],[object Object]
Development of the Marketing Concept Production Concept Selling Concept Product Concept Marketing Concept
The Production Concept ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Concept ,[object Object],[object Object],[object Object],[object Object]
The Selling Concept ,[object Object],[object Object],[object Object],[object Object]
The Marketing Concept ,[object Object],[object Object],[object Object],[object Object]
Learning Outcomes ,[object Object],[object Object],[object Object],We will examine the following in this chapter:
Customer Satisfaction and Quality ,[object Object],[object Object],[object Object],[object Object]
8 Dimensions of Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In seeking to provide customer satisfaction, organizations can pursue any of the following dimensions of quality:
Quality, Satisfaction and Performance ,[object Object],[object Object],[object Object],[object Object]
Market Orientation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Orientation and Market Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Planning Process ,[object Object],[object Object],[object Object]
Marketing Planning Process ,[object Object],[object Object],[object Object]
Basic Steps in Planning ,[object Object],[object Object],[object Object],[object Object]
Conduct Situation Analysis Develop Strategies and Programs Establish Objectives Provide Coordination and Control Basic Steps in Market Planning
Basic Steps in Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic Steps in Planning ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Decision Making (MKTG 436) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Chapter1

  • 1. MKTG 436 Marketing Decisions Making
  • 2.
  • 3.
  • 4.
  • 5. Market Orientation, Marketing Management, and The Marketing Planning Process Chapter 1
  • 6.
  • 7. Development of the Marketing Concept Production Concept Selling Concept Product Concept Marketing Concept
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Conduct Situation Analysis Develop Strategies and Programs Establish Objectives Provide Coordination and Control Basic Steps in Market Planning
  • 22.
  • 23.
  • 24.
  • 25.