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DIGITAL MARKETING Connect Supply Demand Group C ETIENNE BISMUT RAQUEL DEFILLO PATRICIA ISABEL DE OBESO ANTONIO LO PICCOLO NADIA PEREZ ROJAS ANTONIO PEDRO TARANA ADITYA VIKRAM GUPTA SERGEJS VOHRINS IE Business School
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The new taste-makers ,[object Object]
The new taste-makers delicious ,[object Object]
Search vs Discovery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search  vs. Discovery
Search & Discover
Search vs.  Discovery
The long tail of books ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example:
Google´s connection between advertisers & potential customers ,[object Object],[object Object]
Collective Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rhapsody & niche songs ,[object Object],[object Object],[object Object]
Netflix & niche DVDs ,[object Object],[object Object],[object Object],[object Object]
Amazon & niche books ,[object Object],[object Object]
The Ebay business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Thank you

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Digital marketing - Connecting demand and supply

  • 1. DIGITAL MARKETING Connect Supply Demand Group C ETIENNE BISMUT RAQUEL DEFILLO PATRICIA ISABEL DE OBESO ANTONIO LO PICCOLO NADIA PEREZ ROJAS ANTONIO PEDRO TARANA ADITYA VIKRAM GUPTA SERGEJS VOHRINS IE Business School
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Search vs. Discovery
  • 8. Search vs. Discovery
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.