2. My group and I chose to construct a local newspaper and internet page along with a poster to publicise the new publication. We felt that there was a gap in the market for a quality local newspaper. We discovered in our area most of the local news are focused on advertising rather than actual relevant local news. When making our practical project it was important for us to focus on three key areas; layout, product and target audience. The audience for our local newspaper varies due to the demographic of the area. Therefore there isn’t really a single target market to pin point our product at. Our paper will first goal is to inform readers about news around the Enfield area, it includes more news and less adverts than the conventional local newspaper: this is so readers will acknowledge our paper is superior to the heavily sponsored other local papers. Our paper will balance out the amount adverts on a page rather than having them focused in one corner of the page. Our printing presses will also be an environmental friendly based factory. This is to show our readers that we care about the environment. Lastly another unique aspect of our paper will be the “app” for smart phones. In the last couple of years, there has been a dramatic rise of people with I-phones and Blackberry’s, consequently, this is an opportunity for any media group to make a quick pound by having an application for users to download.