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Who are we??? Fast-growing international publishing company which produces In-Flight magazines for more airlines than any other publisher in the world.
Ink Singapore Bangkok Airways:  Fah Thai CNN Traveller Asia Pacific  Carlson Wagonlit Travel:  Connect Cebu Pacific:  Smile Jetstar Australia Mandala Airlines Tiger Airways:  Tiger Tales Time Out Singapore Siem Reap Airways:  Sarika
What we do? We make money for our customers by creating communication channels for them to talk to their new and potential customers. How we do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
INGFISHE K R Kingfisher Airlines Limited is an airline based in Bangalore, India. Termed as the “first full frills - true value carrier”, Kingfisher Airlines was the first carrier to introduce first-class premium cabins onboard its flights.  About Kingfisher A IRLINE S
The airline was the first in India to initially - and continues - to operate with all new aircraft. The airline is owned by the United Breweries Group. Which also owns the popular Indian beer of the same name, Kingfisher.  Kingfisher Beer
VIJAY MALLYA – “King of Good Times” Mallya, 52, the son of an Indian industrialist, is among the 1,000 richest people in the world with a net worth of $1.2 billion. The Mastermind behind the UB Group. Vijay Mallya
Kingfisher - 5 Star Airline Kingfisher is one of only six airlines in the world to have a five-star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways.
Awards Kingfisher Airlines has received 30 awards for innovation, customer responsiveness and was voted the Best New Airline of the Year within months of its launch.
Ultimate experience Kingfisher Airlines are into the business of transportation, rather in the Aviation Hospitality Space and believe in offering their guests that ultimate experience 30,000 feet in the skies.   Kingfisher has touched the consumer pulse and their guests keep coming back for more of the `Good Times’ onboard Kingfisher Airlines.
Market Player
Target Audience ,[object Object],[object Object]
In-Flight Entertainement Besides being the first and the only airline to offer brand new aircraft, designer interiors, gourmet cuisine and in-flight entertainment on every seat in the domestic skies, Kingfisher Airlines is the only one to offer  LIVE TV . Kingfisher Airlines flights have individual LCD TV screens for each passenger.  OnAir has been selected by Kingfisher Airlines to offer its passengers a full range of passenger communication services. Kingfisher Airlines’ long-haul passengers will be able to use Webmail OnAir, Webchat OnAir, as well as send and receive emails and make and receive phone calls.
In-Flight Magazine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution Target based distribution is key to success of its high readership and regular advertisers  for magazine.
Reader's Profile
Production & Circulation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Editorial Differentiation  In-depth analysis  and reporting of entertainment, investment, travel, luxury products, services and brand through insightful features Carefully investigated news stories, Product review, product launches  presented in reader-friendly language
Product Differentiation Fine Jewellery & watches Style and Design ( fashion ) Mobile and personal gadgets Luxury Cars and Bike Gourmet Food and Wine Health, Yoga & entertain Lifestyle Services SPAs and clinics Health and Wellness Travel and leisure ( luxury Holidays) Prestigious properties ( real estate) Consumer Goods Wealth management  Astrology
Unmatched Coverage ,[object Object],[object Object],[object Object]
Why Advertise with us??? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertiser's Corner
Production Details
Air Premiere the inflight magazine  For the Good Times!!!

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Kfa Ppt

  • 1.  
  • 2. Who are we??? Fast-growing international publishing company which produces In-Flight magazines for more airlines than any other publisher in the world.
  • 3. Ink Singapore Bangkok Airways: Fah Thai CNN Traveller Asia Pacific Carlson Wagonlit Travel: Connect Cebu Pacific: Smile Jetstar Australia Mandala Airlines Tiger Airways: Tiger Tales Time Out Singapore Siem Reap Airways: Sarika
  • 4.
  • 5. INGFISHE K R Kingfisher Airlines Limited is an airline based in Bangalore, India. Termed as the “first full frills - true value carrier”, Kingfisher Airlines was the first carrier to introduce first-class premium cabins onboard its flights. About Kingfisher A IRLINE S
  • 6. The airline was the first in India to initially - and continues - to operate with all new aircraft. The airline is owned by the United Breweries Group. Which also owns the popular Indian beer of the same name, Kingfisher. Kingfisher Beer
  • 7. VIJAY MALLYA – “King of Good Times” Mallya, 52, the son of an Indian industrialist, is among the 1,000 richest people in the world with a net worth of $1.2 billion. The Mastermind behind the UB Group. Vijay Mallya
  • 8. Kingfisher - 5 Star Airline Kingfisher is one of only six airlines in the world to have a five-star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways.
  • 9. Awards Kingfisher Airlines has received 30 awards for innovation, customer responsiveness and was voted the Best New Airline of the Year within months of its launch.
  • 10. Ultimate experience Kingfisher Airlines are into the business of transportation, rather in the Aviation Hospitality Space and believe in offering their guests that ultimate experience 30,000 feet in the skies. Kingfisher has touched the consumer pulse and their guests keep coming back for more of the `Good Times’ onboard Kingfisher Airlines.
  • 12.
  • 13. In-Flight Entertainement Besides being the first and the only airline to offer brand new aircraft, designer interiors, gourmet cuisine and in-flight entertainment on every seat in the domestic skies, Kingfisher Airlines is the only one to offer LIVE TV . Kingfisher Airlines flights have individual LCD TV screens for each passenger. OnAir has been selected by Kingfisher Airlines to offer its passengers a full range of passenger communication services. Kingfisher Airlines’ long-haul passengers will be able to use Webmail OnAir, Webchat OnAir, as well as send and receive emails and make and receive phone calls.
  • 14.
  • 15. Distribution Target based distribution is key to success of its high readership and regular advertisers for magazine.
  • 17.
  • 18. Editorial Differentiation In-depth analysis and reporting of entertainment, investment, travel, luxury products, services and brand through insightful features Carefully investigated news stories, Product review, product launches presented in reader-friendly language
  • 19. Product Differentiation Fine Jewellery & watches Style and Design ( fashion ) Mobile and personal gadgets Luxury Cars and Bike Gourmet Food and Wine Health, Yoga & entertain Lifestyle Services SPAs and clinics Health and Wellness Travel and leisure ( luxury Holidays) Prestigious properties ( real estate) Consumer Goods Wealth management Astrology
  • 20.
  • 21.
  • 24. Air Premiere the inflight magazine For the Good Times!!!