Search Engine Marketing 101

Effectively Using Search Engines A Primer on SEM and SEO July 2008

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How is search defined? ,[object Object],[object Object],Source: Wikipedia

Category Growth ,[object Object],[object Object],[object Object],Source: eMarketer, October 2007

Search Engine Market Share ,[object Object],[object Object],[object Object]

[object Object],[object Object],What is Organic Search?

Organic Search – Pros & Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organic Search Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organic Search Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organic Search Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organic Search Tactics ,[object Object],[object Object],[object Object],[object Object]

Organic Search Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],What is Paid Search?

Paid Search – Pros & Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measurable! Targeted!

Paid Search Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Paid Search Tactics - Budget

Paid Search Tactics – Keyword Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paid Search Tactics – Ad Copy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paid Search Tactics – Landing Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Paid Search Tactics – Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Trends: Wikia Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Trends: Pay-Per-Call ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Trends: Pay-Per-Call ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Trends: MSN Search Cashback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Marketing 101

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