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Introduction ,[object Object]
In 1987, Intel began to emerge from recession      Growth of Intel 386.
 Andy Groove wondered of “new” Intel, late in 1990 with strategy on: 	1. Intel of 1990s should be dominant in the 	    	    EPROM business.  	2. Emergence of RISC architecture.  	3. The growing importance of company’s    	    	     relation with its customers
DRAMS in 1990 ,[object Object]
Sun Lin Chou quote: “DRAM business would not lead to a big business”
By 1990, DRAM $ 8 Billion market: 1. Japan 87% 2. US 8% 3. Korean 5% (will be increase)
Dramatic incline on US DRAM industry, predict the downfall of the entire US semiconductor industry. ,[object Object]
In 1990 , Sun Lin Chou expressed some skepticism in discussing the cumulative volumn model for learning in the semiconductor industry
CraigeBarret , executive vice president and General manager  of  the  Microcomputer  Component  Group ,  believed  the  importance  of  DRAMs  to  technology  leader-ship  had  been  overestimated  by  most  industry  observes
Gerry  Parker  ,  vice  president  of  Technology  Development  ,  had  a  slightly  difference  perspective  on  the issue  of  technology  driver,[object Object]
In 1986, Intel manager recommend to maintain its position in the EPROM business.
In 1986, Intel remained the EPROM market leader with 21% from $ 1 billion market. ,[object Object]
 Flash is actually a simpler-to- manufacturer.
Flash used on parallel processor or neutral network and can lead on portable to hand- held units business.

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Intel Corporation - BA401

  • 1.
  • 2. In 1987, Intel began to emerge from recession Growth of Intel 386.
  • 3. Andy Groove wondered of “new” Intel, late in 1990 with strategy on: 1. Intel of 1990s should be dominant in the EPROM business. 2. Emergence of RISC architecture. 3. The growing importance of company’s relation with its customers
  • 4.
  • 5. Sun Lin Chou quote: “DRAM business would not lead to a big business”
  • 6. By 1990, DRAM $ 8 Billion market: 1. Japan 87% 2. US 8% 3. Korean 5% (will be increase)
  • 7.
  • 8. In 1990 , Sun Lin Chou expressed some skepticism in discussing the cumulative volumn model for learning in the semiconductor industry
  • 9. CraigeBarret , executive vice president and General manager of the Microcomputer Component Group , believed the importance of DRAMs to technology leader-ship had been overestimated by most industry observes
  • 10.
  • 11. In 1986, Intel manager recommend to maintain its position in the EPROM business.
  • 12.
  • 13. Flash is actually a simpler-to- manufacturer.
  • 14. Flash used on parallel processor or neutral network and can lead on portable to hand- held units business.
  • 15.
  • 16. The electronics industry received the 386 TM microprocessor with great enthusiasm
  • 17. The power of the 386’s ability to leverage previous software led to the most rapid ramp up of production for any microprocessor in Intel’s history
  • 18.
  • 19. Bob Reed , chief financial officer , underlined the importance of intellectual property to Intel and to the semiconductor industry.
  • 20. In order to support the sole-sourcing strategy, Intel converted their new Israel facility, originally designed for EPROMs, to make microprocessor products.
  • 21.
  • 22. During 1990, NCR was the first Intel customer to decide to use Intel microprocessors throughout its entire product line.
  • 23.
  • 24. Scott McNealy, president of Sun Microsystems , believed that Intel was charging too much for its processors.
  • 25. He initiated the development of news processor using a computing architecture called RISC.
  • 26.
  • 27. RISC chip was capable of supporting some version of UNIX operating system environment.
  • 28.
  • 29. As several companies announced new RISC chips, Intel developed and internal jargon referring to the competitor chips as YARPs, for “yet another RISC processor”
  • 30. A designer named Les Kohn had been trying for several years to initiate a RISC program
  • 31.
  • 32. In February 1989 , Intel announced the I860 not as a co-processor , but rather as a stand-alone RISC processor.
  • 33.
  • 34.
  • 35. In 1985 , top management had made the strategic decision to increase the systems business share of total revenue.
  • 36. Some industry observes believed Intel’s Systems Business represented a bold strategy which could alienate its customers.