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How Design-Thinking Marketers Can Change Healthcare
Suzanne Towry  Director, Communications  Vanguard Health Systems Tess Coody Partner & Chief Executive Officer  Guerra DeBerry Coody
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Design Thinking?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where Do You Begin?
[object Object],[object Object],[object Object],Define Goals
[object Object],[object Object],[object Object],[object Object],Diagnose the Culture
[object Object],[object Object],[object Object],[object Object],The Voice of the Consumer
[object Object],[object Object],[object Object],[object Object],Change the Status Quo
[object Object],[object Object],[object Object],[object Object],Link to Business Strategy
[object Object],[object Object],[object Object],[object Object],Create a Virtual Laboratory
[object Object],[object Object],[object Object],Expect Change to Change Expectations
[object Object],[object Object],[object Object],Review, Refine, Repeat
Design Thinking at Vanguard Health Systems
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vanguard’s Goals
[object Object],[object Object],[object Object],[object Object],Vanguard’s Goals
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Into the Laboratory with: Tenzing Health What It Is: An unprecedented member-driven health management service that puts consumers in the center of healthcare and connects them with providers committed to excellence and cost-conscious care.
Into the Laboratory with: Tenzing Health What It Will Do: Create an integrated delivery network organized around members’ wants and needs, partnering with providers focused on performance and improved health versus service delivery and volume.
Tenzing Health Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tenzing Health Strategy ,[object Object],[object Object]
Tenzing Health Strategy ,[object Object],[object Object],[object Object]
How Are Marketing & Communications Leading the Way?
Bedrock to Success: Consistent Communication with Key Messages & Feedback Loops ,[object Object],[object Object],[object Object],[object Object]
Achieving Shared Goals = Rewards for Provider Partners and Members
Tenzing Health Today A Successful Phase 1 ,[object Object],[object Object],[object Object]
Tenzing Health Tomorrow Phase 2 - A Work in Progress ,[object Object],[object Object]
This presentation and the related whitepaper, “5 Steps to Changing the Healthcare Perspective,” are available at gdc-co.com/HSI Thank you!

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How design thinking marketers can change healthcare

  • 1. How Design-Thinking Marketers Can Change Healthcare
  • 2. Suzanne Towry Director, Communications Vanguard Health Systems Tess Coody Partner & Chief Executive Officer Guerra DeBerry Coody
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Design Thinking at Vanguard Health Systems
  • 14.
  • 15.
  • 16.
  • 17. Into the Laboratory with: Tenzing Health What It Is: An unprecedented member-driven health management service that puts consumers in the center of healthcare and connects them with providers committed to excellence and cost-conscious care.
  • 18. Into the Laboratory with: Tenzing Health What It Will Do: Create an integrated delivery network organized around members’ wants and needs, partnering with providers focused on performance and improved health versus service delivery and volume.
  • 19.
  • 20.
  • 21.
  • 22. How Are Marketing & Communications Leading the Way?
  • 23.
  • 24. Achieving Shared Goals = Rewards for Provider Partners and Members
  • 25.
  • 26.
  • 27. This presentation and the related whitepaper, “5 Steps to Changing the Healthcare Perspective,” are available at gdc-co.com/HSI Thank you!