This document discusses how nonprofits can use social networking and technology to better serve their communities. It provides examples of social media platforms like blogging, social bookmarking, photo sharing and video that nonprofits can use. It also discusses how culture, trust, connectivity and place impact social media use for nonprofits.
35. http://tinyurl.com/24lnfd “ After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.” Brendan Hurley, Senior Vice President of Marketing & Communications, Goodwill of Greater Washington
53. The American Cancer Society has had success in raising real money with virtual walkathons in Second Life. . . . A few hundred avatars did that walk in 2005, raising $5,000. This year’s walk has raised $82,000 at a cost of $4,200 — and it will not take place until the end of next month. Source: Foundation With Real Money Ventures Into Virtual World, by Stephanie Strom, July 22, 2007.
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