Dwc Teleclass Seo

Paid Search: Contextual Advertising

Paid Search & Branding ,[object Object]

Paid Search Terminology Impressions The number of times a pay-per-click ad is seen by a user. A user searches for one of your keywords, and Google counts the number of times your ad is shown.

Paid Search Terminology Clicks The number of times a user clicks on your pay-per-click ad and is then directed to your site.

Paid Search Terminology CTR (Click Through Rate) A percentage: the number of impressions divided by the number of clicks. CPC (Cost per Click) How much you are charged when a user clicks on the ad.

Cost per Click 1 2 5 4 3 Max CPC = $3.00 Charge = $2.01 Max CPC = $2.00 Charge = $2.00

Paid Search Terminology Conversion When a user searches for a keyword, clicks on the client’s ad, goes to the client’s landing page, likes what he sees, and performs an action that we have defined as a success event. Conversions are tracked by placing code from Google or Yahoo on the “thank you page,” the page that users are directed to after they convert. Thank You Page with Conversion Code

Paid Search Terminology Conversion Rate A percentage: the number of clicks divided by the number of conversions. Cost/Conversion The total cost of a campaign divided by the number of conversions. Thank You Page with Conversion Code

Campaign Organization ,[object Object],[object Object],[object Object],Keywords Red shoes Red tennis shoes Red Nikes Red Adidas Red hiking shoes Red running shoes Ad Groups Blue Shoes Green Shoes Red Shoes White Shoes Black Shoes Silver Shoes Campaigns Boots Socks Shoes } }

Ad Copy ,[object Object],[object Object],[object Object],[object Object]

Landing Pages ,[object Object],[object Object],[object Object],[object Object]

Landing Pages: Multivariate Testing This would yield 256 possible combinations. MVT lets you test all of these variables at once, instead of individually, shortening the testing time and providing more accurate user-driven data. Test 4 testimonials Test 4 body copy versions Test 4 headlines Test 4 images

Geotargeting ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contact Information

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