By Kristy Allenby & Marcus Catsouphes

1. VeggiTop A conceptual design by Kristy Allenby & Marcus Catsouphes Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge Encourage vegetable eating business school grad students to eat more of them over 5 days

4. How it works… Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Flexing His Behavior: Every time Matt sees the desktop image during the week, he eats a vegetable from his bowl. Tracking Behavior: Each night for 5 days, Matt receives a text asking how many extra veggies he ate. He replies back to the text message. Setting Up the Cue: He sets the photo as his computer’s desktop background. Increasing Ability: Matt makes sure he has his favorite veggies on hand. He keeps a bowl of his favorite veggie on his desk next to his computer. Following Up: One week later, Matt receives an email survey asking him some questions about the intervention’s effectiveness Signing Up: Matt, a grad student, receives an email on Monday morning with a picture attached. The email explains that he should eat a vegetable each time he sees the picture on his desktop for the next 5 days.