5. Mobile 단말의 특성 제약 사항 화면, CPU, 메모리, 네트워크 성능의 제약 다양한 단말 환경 PC, 노트북, PDA, 스마트폰, 핸드폰 핵심 플랫폼들의 춘추전국시대 브라우저 OS RIA 플랫폼 기회 요인 항상 휴대하는 단말 위치 기반 서비스 프레즌스 서비스(presence) 결제 등 신원확인 기능 Page 5
6. Mobile OS 현황 Linux 기반 Android Java/Dalvik, XML UI, AJAX LiMo C/C++, Java, AJAX, OpenMoko C/C++/Python, JAVA, AJAX bada 고유 OS (non-Linux) BREW iPhone Java ME/BlackBerry Symbian Windows Mobile Page 6
7. 응용 프로그램 개발 플랫폼 현재 AJAX Flash Lite 2.x / 3.1 Gears (Windows Mobile) Java ME Microsoft Silverlight 1.0 향 후 Adobe AIR Mobile (Open Screen) AOL Open Mobile Platform Gears (Android) HTML5 Java FX Mobile Microsoft Silverlight 2.0 (2009) Page 7
9. 이동통신 산업 현황의 이해 - 1 전송방식 GSM LTE CDMA WCDMA HSDPA Wibro Feature Phone (스마트폰 이전) 핵심 칩셋 CDMA: Qualcomm GSM: 다수 별도 운영체제(OS) 구분이 없음 CDMA: Qualcomm Brew GSM: 다수 스마트폰 운영체제가 있음 Mobile OS Page 9
10. 이동통신 산업 현황의 이해 - 2 주요 단말 제조사 Nokia Samsung Motorola LG Sony Ericson 주요 이동통신 사업자 Vodafone, T-mobile, France Telecom, Orange 등 (유럽) China Mobile 등 (중국) Verizone등 (미국) SK Telecom, KTF, LG Telecom (한국) Page 10
11. 주요 Mobile OS별 현황 BlackBerry Windows Mobile Symbian Linux 기반 OS Android iPhone Page 11
12. 12 BlackBerry OS (RIM) Pros: Large reach and data-hungry user base Leads US market with 31% of smartphone traffic #2 in worldwide market with 11% of smartphone traffic Developers not limited to single distribution channel Issues: Developer momentum appears to be shifting to iPhone Less reach outside of North America Application distribution more difficult today vs. iPhone’s app store Users more email focused vs. web consuming iPhone users RIM / hardware dependent Recent news / developments: BlackBerry Application Center scheduled to debut w/ BlackBerry Storm OS v4.7 Developer resources: http://na.blackberry.com/eng/developers/ http://www.blackberrydeveloperconference.com/ (Oct. 20-22, Santa Clara) http://crackberry.com/
13. 13 Windows Mobile Pros Strong user reach #2 in US market with 30% of smartphone traffic #2 in worldwide market with 13% of smartphone traffic Manufacturer agnostic >18K apps Issues Current version in market (Windows Mobile 6) lacks support for some popular technology enablers (e.g., multi-touch, GPS, accelerometer) Next-gen version will be late to market Less developer enthusiasm vs. that for iPhone and Android Application distribution more difficult today vs. iPhone’s app store Recent news / developments: Microsoft to launch “Skymarket” applications marketplace for Windows Mobile 7 (planned for launch in 2H ’09) Speculation that Windows Mobile 7 will support revamped UI and multi-touch Developer resources: http://www.microsoft.com/windowsmobile/en-us/business/developers.mspx
16. 16 Symbian (Nokia) Pros Massive global reach Leads WW market with 62% of smartphone traffic 57% market share of smartphones sold in Q2 ‘08 Like Android, being open source could help accelerate pace of innovation Issues Limited reach in the US Application distribution more difficult today vs. iPhone’s app store Recent news / developments: June ’08: Nokia announced plans to acquire full ownership of Symbian and start the Symbian Foundation, which will be an independent force for the future development of Symbian OS. They stated that Symbian OS (including the platforms S60, UIQ and MOAP(S)) will become open source in the first half of 2009 Developer resources: http://www.forum.nokia.com/main/resources/technologies/symbian/
19. 19 Android (Google) Pros: Open source could help accelerate pace of innovation Manufacturer-independent could help accelerate consumer adoption Technology support (e.g., touchscreen, GPS, accelerometer, video and still cameras) Issues: Late to market relative to iPhone At least initially, demand is expected to trail iPhone demand Recent news / developments: 1st Android phone (T-Mobile G1) to go on sale on Oct. 22 Sept. ’08: Officially released v1.0 of SDK in Sept Aug ’08: Awarded $3.75MM to 20 developers in the Android Developer Challenge Developer resources: http://android-developers.blogspot.com/ http://code.google.com/android/documentation.html
20. 20 iPhone OS (Apple) Pros: Strong user growth and data-hungry user base More than 10 million iPhones sold 3.8% of worldwide smartphone web/data traffic and 7.8% in US Application store creating a vibrant app ecosystem with great momentum More than 3K applications (~20% free) More than 1 million downloads Powerful technology enablers (e.g., multi-touch, GPS, accelerometer) Issues: App approval process is largely a black-box to developers Apps viewed as competitive to Apple are often shut down Downloads highly dependent on “featured” or “top download” promotion in store App store is the only authorized distribution channel Apple / hardware dependent Development resources: http://developer.apple.com/iphone/index.action http://iphoneincubator.com/blog/
25. 25 Reading List Mobile OS introductions / summaries http://en.wikipedia.org/wiki/Symbian_OS http://en.wikipedia.org/wiki/IPhone_OS http://en.wikipedia.org/wiki/Windows_Mobile http://en.wikipedia.org/wiki/Google_Android http://en.wikipedia.org/wiki/BlackBerry_OS Comparison / analysis http://www.brighthand.com/default.asp?newsID=14142 http://www.osnews.com/story/20329/SDK_Shoot-Out_Android_vs_iPhone http://weblog.infoworld.com/fatalexception/archives/2008/09/sdk_shootout_an.html http://www.alleyinsider.com/2008/10/iphone-app-store-s-brutal-reality-get-viral-or-don-t-quit-your-day-job Metrics AdMob metrics (http://www.admob.com/s/solutions/metrics) Opera State of the Mobile Web Report (http://www.opera.com/mobile_report/)
26. 과제 아래 내용들을 순서대로 찾아 읽고,간략히 요약하시오 http://en.wikipedia.org/wiki/Symbian_OS http://en.wikipedia.org/wiki/BlackBerry_OS http://en.wikipedia.org/wiki/Windows_Mobile http://en.wikipedia.org/wiki/IPhone_OS http://en.wikipedia.org/wiki/Google_Android 제출 어디에? 팀 블로그에. 언제? 3월 18일(목)까지 Page 26
