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Advertising & Branding Industry
- 9. 12/15/09
- 11. HOW IS THE WEB TRANSFORMING THE INDUSTRY Web Technologies Influencing the Industry New problems being solved Advantages for customers 12/15/09 1 E-BUSINESS
- 12. Traditional Mass Media Advertising New communications environment: evolving network of new media EVOLUTION High capacity Interactive Multimedia The fundamental differences between online and traditional advertising result from a combination of internet technologies and the nature of the web. 12/15/09 1 E-BUSINESS
- 16. CREATIVITY, EXPOSURE, SPEED AND INFORMATION ACCESS -The nature of the medium allows consumers to research and purchase products and services at their own convenience - Every step on the process is faster : the Internet is faster than traditional selling methods - More information about products and the selling of products: customers can access to information by him/herself - Disponibility : Products can be sold or ordered 24 hours a day, seven days a week, 365 days a year without the need for support staff -Online ordering helps to eliminate errors and make order processing more efficient -The Web eliminates many of the extra costs that are associated with ordering: Ordering by phone can cost long distance fees and errors can occur with product codes -It is simple to quickly re-order the same products from a previous date with one click of the mouse: Once logged on, a customer is able to lookup their order history to quickly see what they have ordered in the past 12/15/09 1 E-BUSINESS
- 29. 94% of all email messages are spam 12/15/09 1 E-BUSINESS
- 32. WAYS OF WORKING Activities we have Performed -Looking for information about the history, the evolution, the structure and the operations of the industry in: The Online Advertising Industry: Economics, Evolution, and Privacy http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1376607 History of advertising www.mediaknowall.com/Advertising/history.html History of internet advertising” www.historyoftheinternet.net Business models on the web digitalenterprise.org/models/models.html#Advertising http://digitalenterprise.org/models/models.html http://www.monitor.com/Portals/0/MonitorContent/documents/Monitor_Truth_About_Internet_Business_Models.pdf SEVERAL ARTICLES WEB SITES Pzrservices.typepad.com/advertisimgisgoodforyou VIDEOS Vator Reports: The Rapidly Changing Online Marketing and Advertising Industry http://www.youtube.com/watch?v=WKn-lLzCLik 12/15/09 E-BUSINESS
- 34. REALLY HIGH INFLUENCING THE DECISSION MAKING PROCESS OF THE ADVERTISING COMPANIES 12/15/09 1 E-BUSINESS
- 35. CONCLUSIONS III Way of Thinking Changes 12/15/09 E-BUSINESS