1. Immediate Experiences: New Ideas
for Real Time Content in Tourism
Günter Exel
günter exel | text | konzept | presse | web
Wördern, Austria
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 1

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4. This is happening right now …
… on www.j.mp/enter2013live … or any website!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 4

5. Real Time Content in Tourism
Twitter – the
perfect tool for live
impressions:
• Touristic events
• Conferences
• Trade fairs
• Travel reports –
like @TravelLiveCC
Fotos: TravelLive.cc
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 5

6. Real Time Content in Tourism
Storify – a tool to keep real
time impressions alive:
Embed multimedia content:
• Tweets
• Photos
• Videos (Telly, YouTube etc.)
• Podcasts (AudioBoo)
• Presentations (SlideShare)
• Google Maps
• Links
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 6

7. Sounds Fine, but … Why should we
use Real Time Content in Tourism?
Let me tell you some stories …
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 7

8. Live Impressions: Jordan 2011
January 2011:
The Arab
Revolution
Foto: Wikimedia Commons/Rashad
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 8

9. Live Impressions: Jordan 2011
VisitJordan recorded
interviews with
tourists, published
them on YouTube
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 9

10. Live Impressions: Jordan 2011
VisitJordan invited
journalists and 16
bloggers
Fotos: downtowntraveller.com/Leslie Koch
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 10

11. Live Impressions: Jordan 2011
Real time report
#JordanLive:
• Blog
• Tweets
• Pictures
• Videos
• Podcasts
Fotos: TravelLive.cc
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 11

12. Live Impressions: #truegreece 2012
July 2012:
Greece in crisis
Fotos: Wikimedia Commons/Kotsolis, Ggia
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13. Live Impressions: #truegreece 2012
See for yourself … feel for yourself
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14. Live Impressions: #truegreece 2012
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15. Live Impressions: #truegreece 2012
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16. Live Impressions: #truegreece 2012
#KretaLive:
• Tweets
• Photos
• Videos
• Podcast
interviews
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 16

17. Content Syndication: Twitter
„http:“ missing!!!
Content Syndication 1:
twitter.com real time widget
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 17

18. Content Syndication: Storify
Content
Syndication 2:
storify.com
widget on
TravelLive.cc
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 18

19. Content Syndication: Embed Codes
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 19

20. Content Syndication: Branding
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 20

21. Content Syndication: Newsroom/Blog
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 21

22. Real Time Report: DMO Website
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 22

23. Real Time Report: Livestream & Feed
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 23

24. Your Takeaway:
Live Impressions in Tourism
Where to find your
live reporters …?
They are
out there!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 24

25. Live Impressions in Tourism: #twitski
Homebase of
Social Ski
Freaks. Online-
Offline-Online.
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 25

26. Live Impressions in Tourism: #twitski
„We are
proud
skiing with
the
Oberstdorf
Journal
Team this
week!“
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 26

27. Live Impressions in Tourism: #twitski
The Kästle
MX88/188 has
bloody sharp
edges …
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 27

28. Live Impressions in Tourism: #twitski
Content about
skiing on:
• Twitter
• Facebook
• YouTube
But … no
curation!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 28

29. Live Impressions: Bergscout Challenge
Fotos: das-hoechste.de
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 29

30. Live Impressions: Bergscout Challenge
Challengers
post on:
• Blog
• Facebook
• Twitter
• Instagram
• Vimeo
•…
Fotos: herrseitz.de
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 30

31. Live Impressions: Bergscout Challenge
Supporters post their
impressions, dedicate
them to a challenger
– and have a chance
to win
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 31

32. Live Impressions: Bergscout Challenge
• Social Media Curation
from Instagram, Flickr,
YouTube, Twitter
• Forget Facebook!
• No livestream archive
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 32

33. Live Impressions: Bergscout Challenge
Foto: tourismuszukunft.de
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 33

34. Live Impressions: Social Meetups
Social Meetups, Twitterwalls:
Reaching out to the digital
community
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 34

35. Live Impressions: Events & Conferences
The ENTER, two
years ago …
Live report from
the Austrian
eTourism Day
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 35

36. Live means … Interactive!
Foto: @wiblatt_live
Interactive Experiences:
„Mister Web“ at Austrian #eday12
• Live report on Twitter
• Collecting comments on Twitter
• Addressing the podium
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 36

37. Live means … Interactive!
„There are no women on the podium …“
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 37

38. Live Content in Journalism
Storify – gaining
importance in journalism
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 38

39. It‘s all about …
Making Experiences come Alive!
Still… It‘s not that easy!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 39

40. Multimedia Experiences
Making experiences come alive …
• Take pictures!
• Take videos, stream live!
• Record interviews!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 40

41. Blogger Power
Wattmeer Wiki
www.watt-wiki.com:
Personalized regional
chronicle and travel diary
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 41

42. Live Impressions: Immediate Experiences
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 42

43. Live Impressions: Sophisticated Videos
Travel Blogger
Videos:
• Immediate …
• Experience …
• Viral
distribution
But:
• Sophisticated
Source: www.reisewerk.ch/2013/01/top-reisevideos
• Elaborate
• Not real time
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 43

44. Live Impressions: Digital Overkill?
Livestreaming the world’s
largest ship’s inauguration
ceremony for AIDAmar.
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 44

45. Live Impressions: „Digitaler Almabtrieb“
Livestreaming via
Google Hangout:
„Digitaler Almabtrieb“,
Oberstaufen
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 45

46. Improving Picture Quality
Impressions from
the same travel
trade fair on
Facebook:
Which one would
you „like“?
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 46

47. Improving Picture Quality
There‘s an app
for everything!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 47

48. Improving Picture Quality
Mobile photo
editing on the go
– some of my
recommendations
(iOS/Android):
Snapseed
• Snapseed
• Camera +
• Instagram
• Twitter Photo
Filters
Instagram
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 48

49. Multimedia Experiences
Publish multimedia impressions to:
• Twitter, Friendfeed (real time posts)
• Facebook, Google+ (social networks)
• YouTube, Telly/Twitvid (video platforms)
• Google+ Hangouts, Ustream (livestreaming)
• Twitter, Twitpic (photo platforms)
• Instagram, Pinterest (photo communities)
• AudioBoo (audio platforms)
• Storify (content curation)
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 49

50. Above all: Provide Free Wifi!
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 50

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52. Thank you!
Günter Exel
www.guenterexel.com, www.TravelLive.cc
twitter.com/guenterexel facebook.com/guenterexel
twitter.com/twitt_consult gplus.to/guenterexel
twitter.com/TravelLiveCC gplus.to/TravelLive
Jan 23, 2013 ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 52