1. Immediate Experiences: New Ideas for
Real Time Content in Rural Tourism
Günter Exel
günter exel | text | konzept | presse | web
@guenterexel | @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 1

2. Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 2

3. Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 3

4. This is happening right now …
… on www.j.mp/congresotrn13live … or any website!
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 4

5. Real Time Content in Tourism
Twitter – the
perfect tool for live
impressions:
• Touristic events
• Conferences
• Trade fairs
• Travel reports –
like @TravelLiveCC
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 5

6. Real Time Content in Tourism
Storify – a tool to keep real
time impressions alive:
Embed multimedia content:
• Tweets
• Photos
• Videos (Telly, YouTube etc.)
• Podcasts (AudioBoo)
• Presentations (SlideShare)
• Google Maps
• Links
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 6

7. Making experiences come alive
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 7

8. Multimedia Experiences
• Take pictures!
• Take videos!
• Record interviews!
Source: @PittyTuscany, Zittrauerhof, youtube.com/urlaubambauernhofat
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 8

9. Multimedia Impressions – Pictures
It‘s not only
about you …
but also about
your guests!
Source: @Toprural, @illentisco
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 9

10. Multimedia Impressions – Pictures
Show the
beauty through
day times and
seasons …
Source: @elvasar, @BeckyMcCray @Preggio
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 10

11. Multimedia Impressions – Pictures
Animals are
your secret
weapon!
Source: @escapadarural, @ruralworker, @dovefarm
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 11

12. Multimedia Impressions – Pictures
Bon appetit …
Source: @Toprural_fr, @Toprural, @TurismoNavarra
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 12

13. Multimedia Impressions – Pictures
Celebrate
the seasons
… and be
authentic!
Source: @Toprural, @iberiarural
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 13

14. Multimedia Impressions – Pictures
Talk about the things you‘re doing!
Source: @BodegasLecea, @TurismoNavarra
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 14

15. Multimedia Impressions – Pictures
Capture
magic
moments!
Source: @HarasAmpascachi, @ilBarcoSpello @BeckyMcCray
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 15

16. Multimedia Impressions – Pictures
Stick to your passions!
Source: @dovefarm
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 16

17. Multimedia Impressions – Videos
There is more than …
• Image Videos
• Animated
Presentations
Show what your
guests might
experience!
Source: @agriturmarciano, @ruralgia, youtube.com/familienbauernhof
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 17

18. Multimedia Impressions – Videos
Immediate
experiences:
Make it
live …
Make it
breath!
Source: youtube.com/familienbauernhof, @CasaRuralUrbasa
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 18

19. Multimedia Impressions – Videos
Be creative!
Source: @dovefarm
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 19

20. Multimedia Impressions – Videos
Deliver vivid
impressions
with Vine‘s
6 seconds
videos!
Source: @BeckyMcCray
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 20

21. Sounds fine, but … hey, we‘ve got Facebook!
Why Focus on Real Time Content?
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 21

22. The Facebook World is not enough
• No presence in
search engines
• Privacy restrictions
• No multimedia
curation
• No storytelling for
your website
• By the way …
Do not cross post
from Facebook to
Twitter!
Source: @laventadelalma
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 22

23. Viral distribution via Social Media
Source: @EstefaniaYH, @Ruralpromo
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 23

24. Storytelling via Social Media
Storytelling
on Twitter,
Facebook & Co:
How not to get
lost?
Source: @Ruralworker, @BeckyMcCray
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 24

25. Storytelling via Social Media
You‘ve got stories to tell!
Source: @TurismoNavarra, @CasaRuralUrbasa
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 25

26. Live Impressions: Jordan 2011
January 2011:
The Arab
Revolution
Source: Wikimedia Commons/Rashad
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 26

27. Live Impressions: Jordan 2011
VisitJordan recorded
interviews with
tourists, published
them on YouTube
Source: @VisitJordan
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 27

28. Live Impressions: Jordan 2011
Real time report
#JordanLive:
• Blog
• Tweets
• Pictures
• Videos
• Podcasts
Fotos: TravelLive.cc
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 28

29. Live Impressions: #truegreece 2012
July 2012:
Greece in crisis
Source: Wikimedia Commons/Kotsolis, Ggia
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 29

30. Live Impressions: #truegreece 2012
#KretaLive:
• Tweets
• Photos
• Videos
• Podcast
interviews
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 30

31. Content Syndication: Twitter
„http:“ missing!!!
Content Syndication 1: twitter.com real time widget
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 31

32. Content Syndication: Storify
Content
Syndication 2:
storify.com
widget on
TravelLive.cc
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 32

33. Content Syndication: Embed Codes
Source: @TravelLiveCC, clubvision.at,
narrare-blog.com, reise-aktuell.at
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 33

34. Real Time Content on Your Website
Multimedia
content on
preggio.it from
• Twitter
• Instagram
• YouTube …
• and the blog!
Source: @Preggio
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 34

35. Storytelling with Multimedia
„The Old,
the Young
and the Sea“
A personalized
video chronicle
along the
Spanish coast
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 35

36. Live Impressions: „Digitaler Almabtrieb“
Livestreaming via
Google Hangout:
„Digitaler Almabtrieb“,
Oberstaufen
Source: @oberstaufen
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 36

37. Multimedia Impressions – Google Glass
www.google.com/glass/start/how-it-feels
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 37

38. Improving Picture Quality
Photo
impressions:
Which one would
you „like“ on
Facebook?
Source: @PittyTuscany, @TaiPanTouristik
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 38

39. Improving Picture Quality
Telling stories
with pictures:
• Plants from
unsual angles
• Fresh Harvest
• Blind
passengers
• Delight of
fresh pasta
• Change of
seasons
Source: @AgriturismoNico
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 39

40. Improving Picture Quality
There‘s an app
for everything!
Source: @TaiPanTouristik
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 40

41. Improving Picture Quality
Mobile photo
editing on the go
– some of my
recommendations
(iOS/Android):
Snapseed
• Snapseed
• Camera +
• Instagram
• Twitter Photo
Filters
Instagram
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 41

42. Multimedia Experiences
Publish multimedia impressions to:
• Facebook, Google+ (social networks)
• Twitter, Friendfeed (real time pics displayed)
• YouTube, Telly, Vine, Qwiki (video platforms)
• Google+ Hangouts, Ustream (livestreaming)
• Twitter, Twitpic (photo platforms)
• Instagram, Pinterest (photo communities)
• AudioBoo (audio platforms)
• Storify (content curation)
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 42

43. Thank you!
Günter Exel
www.guenterexel.com, www.TravelLive.cc
twitter.com/guenterexel facebook.com/guenterexel
twitter.com/twitt_consult gplus.to/guenterexel
twitter.com/TravelLiveCC gplus.to/TravelLive
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 43