Brief About Digital Marketing And Social Media

1. By Team: ENIGMA
DIGITAL MARKETING &
SOCIAL MEDIA

2. Factor Traditional
Digital
Reach Limited To area Global
Target Not Specific Very Specific
price Very Expensive Not Expensive
Return On
Investment
Not
Guaranteed
Guaranteed
Traditional VS Digital
ROI Tools

Google Analytics

Google Web Master Tools

Basic Google Search

Google Ad Words

Social Media Monitoring Tools
ROI = (Payback – Investment / Investment )*100

3. Digital Marketing Is Promoting or
Creating Brand Awareness
By The Means of Electronic Devices
Using Internet Or Online Activities
To Facilitate The Exchange Of Ideas ,
Products And Services .

What is Digital Marketing ?

4. Benefits Of Digital Marketing ?
Reduces Selling Cost
Drives Brand Loyality
Abolishing Of Intermediaries
Cost Effective
Analyze And Adapt Easily
Customers Convenience

5. TOP DIGITAL MARKETING CAMPAIGNS IN THE
WORLD
1. Zappos.com -Online Leading Shoe Commerce
2. American Express - Website – SEO
3. Mint - Financial Tracking Tool
4. Uber - car Transportation And Food Delivery Mobile
Apps
5. Dollar Shave Club - Online razors and Shaving Products
6. Wire Cutter - Online Gadgets Store
7. Slack - Online File Sharing
8. Airbnb - Hotel Business And Travelling
9. Jet Blue - Airline Services
10. Yelp - review Site
11. Master Card - Financial Services
12. Uniqlo - Innovative Apparel Company

6.  WHY TO MOVE TOWARD DIGITAL MARKETING?

As we know there has been a significant increment in internet users and
people are searching for everything before they buy. The online marketing
platforms are getting more and more customers it’s very essential to make
your strong appearance and build your brand image online.
Marketing has always been important for companies to build brand
awareness and sell their product but now these days trends of marketing are
changing companies are investing in digital marketing. There are many
reasons to move toward digital marketing.

7.  Digital Marketing helps you to create strong
marketing strategy:
Determine whether there is a demand for your product or service –
Online marketing survey is very useful in determining demand of your product
and services. Before investing in any product and services digital marketing
helps you analyze the market where the services are needed and where to
invest, also know the career opportunities in digital marketing.
Uncover the needs of your customers – You need to create strong plans to
analyze the needs of customers before launching your services.
Compare your services with your competitors – Check your competitors
and find out your USP how to compete with other competitors in market.

8. 
DIGITAL MARKETING
CHANNELS

SEO ( Search Engine Optimization)

PPC ( Pay Per Click )

Social Media Advertising

E-Mail Marketing

Display Advertising

Video Advertising

Mobile Advertising

Content Marketing

9. Search Engine
Optimization
Pay Per Click Social Media Email
Display
Advertising
MAJOR DIGITAL
MARKETING CHANNELS
Organic
Marketing
Paid
Marketing
Organic And
Free
Marketing
Organic
Marketing
Paid
Marketing

10. What Is Search Engine
Optimization(SEO) ?

Search Engine Optimization Is the Process of Getting
Traffic From “Free” ,”Organic “,”Editorials” On
Search Engine .

All Major Engines Such As GOOGLE , Yahoo
,Bing Have Such Results .Where Web Pages And
Other Content Such As Videos Or Local Listings
Are Shown And Rank Based On What Search
Engine Considers Most Relevant To Users
.Payment is'nt Evolved ,As it is With paid Search
Ads.
SEO Increases The Brand Authority

11. PAY PER CLICK ADVERTISING
Pay per click advertising is a type of digital marketing where the
advertiser pays for every click of an ad.
Here you can create multiple ads ,monitor them real time & optimize
them as u go.
The amount you spend on PPC ads will depend, to a large extent on
the placement ads, type of ads and so on.

12. E-MAIL MARKETING
 Email marketing is a digital marketing
channel which is used to market brands and
business through emails.
It helps you market your products and
services with the use of email channel with
the aim for making profit and reaching your
goals.
 SOCIAL MEDIA MARKETING
Social media marketing refers to the process
of gaining traffic or attention through social
media sites.
Some of the popular platforms are-facebook
, twitter, linked ln ,instagram ,pinterest.

13. DISPLAY ADVERTISING
 Display Advertising normally works more of placing ads on various
blogs , websites etc.
 Display advertising creates brand awarness as well as generate
highly targeted traffic that may convert into sales.
 It helps you to adapt with the demands of the times and evolve an
effective plan & strategy.

14. SOCIAL
MEDIA

Some Of The Famous Social Networking Apps And Websites

15. 
Social media are computer-mediated technologies that facilitate the creation
and sharing of information and ideas, career interests and other forms of
expression via virtual communities and networks. The variety of stand-alone
and built-in social media services currently available introduces challenges of
definition; however, there are some common features.

Social media indicates that the Websites and applications that enable users
to create and share content or to participate in social networking.

WHAT IS SOCIAL MEDIA ?

16. Facebook Youtube Instagram Twitter Reddit Vine Linked in
0
0.5
1
1.5
2
2.5NoOfUsers(Billions)
TOP SOCIAL NETWORKING SITES AND
APPS

17.  Facebook
Founded: 4th
Feb 2004
No. of users: 2 Billion
Revenue: US$800 million
Rank: 1
Revenue from: Banner ads, referral marketing, partnerships, branding
elements,
 You tube
Founded: 14th
Feb 2005
No. of users: 1.5 Billion
Revenue: US $650 million
Rank: 2
Revenue from: verified accounts, advertisements (promoted trends)

TOP 2 SOCIAL NETWORKING SITES

18. WORLD-WIDE CONNECTIVITY
REAL TIME INFORMATION SHARING
FREE ADVERTISING
BENEFITS OF SOCIAL MEDIA

19. CYBER BULLYING
HIGHER RISK OF FRAUD AND IDENTITY THEFT
PRIVACY ISSUES

LOOPHOLES OF SOCIAL MEDIA

20. • According to a study by Nielson Company, 89.99 per cent of 15-20 year olds
in India access a social networking site everyday and 60 per cent of them
spend at least half an hour on social networking each day
• The world now spends around 22 percent of all time online on social networks
and blog sites
• The average visitor spends 66% more time on these sites than a year ago
• 9 out of every 10 U.S. Internet user now visiting a social network in a month
• CNN's international readership found that 43% of online news sharing occurs
via social media networks and tools
• More than 14 million photos* are uploaded on Facebook and 8 million
photos on my-space daily .

SOME INTERESTING FACTS ABOUT SOCIAL MEDIA

21. THANK YOU
PROJECT NAME : DIGITAL MARKETING
& SOCIAL MEDIA
By TEAM ENIGMA

G.VAMSHI NETHA

M.SAHITHYA REDD

SHIVA SHANKER

NAWYA

MOHAN SAI
GO GREEN
References:
Google
Single Grain
Wikipedia