1. Cross-Fit: Forging Elite
Fitness
by: Giovanni Toscano

2. Target
Cross-fit tries to engage all ages (usually above
the elementary level)
Men and Women
Athletes-high school,college, and professional
level
Most importantly trying to target those who are
not in shape!

3. Everyone can try these vigorous
workouts!

4. Cross-Fit
Your health is on the line, people need to start becoming more active. In
today’s society people are becoming more lazy and look for the easy way
out. Good thing for them is that Cross-fit is very fast paced and strenuous
therefore doesn’t require much time spent at the gym.

5. Main Goals
The main goal is to get people up off the sofa and
to become physically active. Basically to “get fit”.
Cross-fit wants people to engage in workouts and
start living a healthy lifestyle.
Gaining followers and participants is key! This
means more people are attempting to get in
shape.

6. Tools/Tactics
Sponsoring Cross-fit athletes would be a great idea and would attract a lot of attention especially in
men.
Having a clothing line that sponsors it’s Cross-fit athletes would be simple yet fun. We could simply
make workout clothing or simply t-shirts or sweatshirts. Men love workout apparel and wearing it out
would also be an advertising agent
Advertising and promoting on the web and social media everywhere

7. Cross-fit spread all over
US!

8. Advertising
Promoting Cross-fit on television commercials would be important since the people we are targeting are
sitting on the couch becoming unhealthy.
Handing out flyers at high school events and gyms all around can help promote the product as well.
Creating Youtube ads with short workout videos with an influential speaker can get someone pretty excited
to get out and workout.
Twitter advertising is also important because many people today are constantly looking at tweet updates
and when people post about the rigorous exercise they just did, more people will be interested to follow.
Posting their results on instagram also gains attention since Instagram is taking over how people post
photos.
Creating a blog would be essential because people would like to hear about the workouts via
reviews/comments and you could check out peoples opinions on if they enjoyed it or if the workout was
useless.
Last but not least, having a Facebook page for Cross-fit workouts can help gain interest because it can
give a quick bio about what Cross-fit is and what its purpose is.

9. Key Performance
Indicators
A few ways to check the success of promoting and advertising would be to
check participation and sign ups throughout all Cross-fit facilities.
It is a new and upcoming way to get into shape so you will notice the influx
of participants.
You could track costs by using “socialWOD.com” which was started by
cross fitters a few years back.
Another way of checking booking,billing,and revenue is at
“MindBodyOnline”-There you can get a live agent on a 24hr chat hotline
where they help give insight and ideas to increase your revenue.
Building, advertising, and promoting via social media and etc. would be
about $5,000-$10,000 daily which is a lot of money.

10. Cross-fit = Healthy
lifestyle
Cross-Fit workouts!
All About Cross-Fit