4. Who can sell Girl Scout Cookies?
All registered
Girl Scouts can sell
cookies if they have
parental
permission.
5. America’s Best Cookies!
Thanks-A-Lot™ Mango Crèmes Shortbread Lemonades™
Shortbread cookies dipped in rich with NutriFusion™ Traditional shortbread Savory slices of shortbread with a
fudge and topped with an Vanilla and coconut cookies cookies. refreshingly tangy lemon flavored
embossed thank you message in filled with a tangy mango icing.
one of 5 languages. flavored crème enhanced with
nutrients
derived from fruits.
Thin Mints Peanut Butter Patties® Caramel deLites® Peanut Butter
Crispy chocolate wafers Crispy vanilla cookies layered with Vanilla cookies coated in
dipped in a mint chocolaty peanut butter and covered with a caramel, sprinkled with
Sandwich
Crisp and crunchy oatmeal
coating. chocolaty coating. toasted coconut, and laced
cookies with creamy peanut
with chocolaty stripes.
butter filling.
6. Reduce Waste By eliminating the carton
on Thanks-A-Lot and
Lemonades,
Girl Scouts of the USA and
ABC Bakers are taking
more than 300 tons of
paperboard out of the
waste stream annually.
7. New packaging
Plus the new package
designs for Thanks-A-Lot
and Lemonades makes them
easy to stack at booth sales!
8. OF SUCCESS
INTRODUCING
Mango
Vanilla and coconut cookies with a
refreshingly tart mango fruit
Crèmes
crème center • #1 cookie variety in retail cookie aisles and
highest growth category
• Mango is popular, super fruit flavor and
favorite of growing Hispanic population
• Addition of Nutrifusion marries indulgence
and healthy categories
9. Zero trans fats
No hydrogenated oils
No preservatives
Real coconut
Mango Crèmes
15% RDI of vitamin B1
5% RDI of vitamins
A, C, D, E and B6
10. Sustainability
• Official member of the Roundtable on
Sustainable Palm Oil (RSPO)
• Palm oil sourced exclusively from members
of the RSPO to encourage sustainable
farming practices
• Starting in 2012, we will incorporate mass
balance sustainable palm oil in our Girl Scout
cookies
• We also are purchasing Green Palm
certificates to cover 100% of our projected
palm oil requirements for the 2012-13
season Girl Scout Cookie season
12. 9 out of 10 consumers will
buy if asked!
Dollars
$200,000,000
$150,000,000
$100,000,000
$50,000,000
$0
* GSUSA, IRI Grocery Store Data - 52 weeks ending 1st Qtr 2012
14. When does the sale start?
Order Taking: January 1, 2013
Initial Deliveries: February 18-22, 2013
Booth sales begin: February 22 , 2013
15. How do we sell cookies?
Booth
Direct Sales
Sales
Online
Marketing
Order
Taking
16. Goal Setting
• The Goal Setting process is extremely
important to the success of the Cookie Sale
• Goals start at the Council level
• Service Unit Goals
• Troop Goals
• Each individual Girl Scout’s Goal
17. Council goal for 2013….2% increase in sales!!
1,405,020 packages!
Per Girl Average Goal 148 packages
per girl
190 more girls selling
19. Cookie Materials
• Engage and inform girls
and their families
• Make sale as easy as
possible to support
• Provide multiple formats for
busy volunteers!
22. Goal Setting
• View recognitions and
set package goal
• Track progress
• Set reach goals
• Monitor performance
within troop
• Cheer on troop
teammates
23. Sale Planning
• Develop an activity plan
• Track progress against plan
• Earn and display 5 Key Skills
activity bling
24. Consumer Marketing
• Send e-cards to friends
and families
• Collect orders online
• Maintain contact
database for use next
year
Send Out 12 emails through online
marketing in CoCo to earn the
Online patch!
25. Community
• Share achievements with
troop
• Cheer on troop teammates
• Social media sharing for
teens
• Volunteers can share news
and tips with girls and
families
26. Multi-Purpose, Custom Order Card
• Features our council’s recognition
program
• Includes information about
COCO, the new online goal
setting, planning and marketing app
for girls
30. Digital Resources for Easy Access
• Family Involvement
Materials
• Sample Session Plans by
Grade Level
• Troop Goal Setting App
• Send girls online “cheers”
and share information
through COCO
31. Volunteer Toolkit
• Guidance for training,
goal setting, order-
taking and booth sales
• Activity ideas that link
to 5 Key Skills
33. New Art Gallery
Download exciting
images in high or low
resolution from our
new online art
gallery
34. Smart Cookie U
Volunteers train on their own time with unlimited
online access to cookie program info.
35.
36.
37. Click on the Cookies icon and
then click on “Planned Order”.
Planned Orders are an estimate of what cookies a
troop will need through the week.
Use this function to order cookies to restock a
troop’s cookie inventory.
Order placed to Cookie Cupboards
◦ Planned orders are used to help guarantee the
availability of the cookies your troop needs from
a specified cupboard.
◦ Planned orders can be adjusted at the time of
pick up depending on the cupboard inventory
◦ Must be ordered by Sunday at midnight.
SNAP – Planned Orders
38.
39. Our Recognition Program
Early (Initial) Recognition Order
◦ Must create if any girl sells at least 155 packages on her initial
order
NO EARLY RECOGNITION ORDER PLACED
= NO T-SHIRTS!!!
42. Key Points for Family Training
Have
FUN!
How To
Get Help
Online
Resources
Skill Building
Goals
Cookies
Safety
Dates
43.
44. • Each Service Unit Goal: see
handout
• Service Unit Successes last year
45. Fun for girls!
• 100 Mystery Houses
• Operation Cookie Drop – March 23rd
• Bling Your Booth Contest
• Cookie Carnivals!
46. • COOKIE CUPBOARDS
• Open February 22 – March 24 – place PLANNED ORDER IN
SNAP
• Updated list available in January on website.
• Obtain full cases ONLY.
• Last two weekends may get box mixture
to equal 1 case.
• Return policy only first 4 weekends.
Unopened cases may be returned to original
cupboard up to 25% of order.
47. New Banking Procedures – ACH
What is this?
• ACH - Automated Clearing House
is an electronic network for
financial transactions in the
United States. ACH processes
large volumes of credit and debit
transactions.
48. Why the Change?
• 3 banks we currently work with are not found in every county we
serve (67 counties).
• Over 4,000 deposits have to be manually entered prior to beginning
collection process.
• Over 50 deposits made annually have no troop number on them and
cannot tie them to a troop.
• Takes up to 2 months after deadline to go after leaders and parents
that owe money.
• Over 100 refunds due to overpayment.
• More than 65% of councils are using this method for troop payment.
49. How will this work?
• Troops will deposit cookie money weekly/
often directly into their own troop bank
account. Checks should be made out to the Troop #.
• Final parent payment to leader is March 27th.
• Leader fills out UDF (Uncollectible Debt Form) on parents who
have not paid by April 3rd!
• 75% sweep of funds (less troop profit and less any UDF’s) on
April 16th.
• 25% sweep of funds (less troop profit and less any UDF’s) on
April 23rd.
• If you receive bad checks from customers – send in copy
of check and we will CREDIT your account
and we will collect on them.
50. Troop Cookie Sale Manager Agreement
(front side of Form)
• Explains financial responsibilities
and obligations.
• Hand out and collect at Service
Unit training.
• Must have a background check
within the last 3 years with
Council – if not, can go online
www.gskentucky.org – look for
link. Cost $14.75
51. New
A.C.H. Form
Form!
(back side of Troop Manager Agreement)
• Troop leader must sign
prior to taking orders.
• Details steps for payment
of product
• Send to me immediately
following training to
Erlanger Office.
52. Virtual Cookie Share
• Initial order – column for each girl –
cookies are never picked up and they are
shipped directly to OPERATION TROOP
AIDE.
• Girl is financially responsible for those
cookies
53. Cookie Share
• After initial order – booth sale cookies –
these are cookies that troops will drop off
to Operation Cookie Drop on March 23rd or
donated to “other” appropriate
organizations.
• Virtual or drop off –
still earns a patch.
54. What should you have received?
• Girl and Troop Forms (you need to pre-
pack these and have them ready for your
December training).
• Mango cookies for each troop.
• Cookies for Service Unit.
55. What should you get tonight
• SNAP Instruction Books.
• Service Unit Goals
• Tote Bag/t-shirt
• Important Pieces to Come:
• (Fayette County and NKY booths –
February 1st).
• Sample of each incentive (up to 185 level)
56. What’s new??
•New Mango Cookies
•New packaging
•New packaging for Lemonades
•New ACH method of payment
57. Important Deadlines
• Troop Training within SU in December.
• Online power points available December
5th.
• Girls begin selling JANUARY 1st!
• Troops initial order due in SNAP – Feb. 1st.
• SU lock out - February 4th.
• Send in Troop Manager Agreements/ACH
ASAP to me in Erlanger.
58. Final Deadlines
Cupboard managers will enter all extra cookies
obtained from cupboard (ongoing).
Troops enter all girl transfers in SNAP and order
recognitions in SNAP – due March 27th.
Troops paperwork due to you – March 29th.
SU lock out of SNAP – April 5th.
Send in paperwork immediately following.
61. Girl Form – Parent Permission
• Explains information
regarding the sale.
• One section must be
signed and returned to
the leader prior to selling.
• Leaders should hang on
to these until the end of
the sale.
62. Girl Form – Money Envelope
• Girls can fill these out at
their troop training in
December.
• Girls should use these
when delivering the
cookies.
63. Girl Form – Order Card
• Each girl receives an
order card.
• Incentives are listed
on tear out section.
• Girls use these to
compile their orders.
64. T-1 Troop Worksheet
• Use to compile all
girl orders for the
troop
• Leader keeps
these unless a
parent owes
money
65. Troop Cookie Manager Plan Book
& Troop Disk
• Checklists
• Dates
• Step by step
guidelines
• Door hangers
• Thank you
certificates
• UDF copy
Here’s another success in the making: this year, ABC is introducing a new cookie -- Mango Crèmes. These cookies are based on a cookie variety growing in retail right now. As a fruit, mango is soaring in popularity right now, especially among the growing Hispanic population.
And we’re making these cookies with no trans fats, no hydrogenated oil, no preservatives -- and real coconut, too
And we work with council staff to optimize these variables through goal setting, performance tracking and the implementation of contingencies as needed.
