Transform your passion for your nonprofit or social enterprise into an effective, riveting presentation to funders and investors. Slides from Pamela Ziemann, author of Giving Voice to Your Cause, webinar on Ventureneer.

1. What Every Nonprofit leader and social
entrepreneur should know about engaging
listeners
with Pamela Ziemann,
author ‘Giving Voice to Your Cause’
www.GivingVoicetoYourCause.com

2. HOW to get the most out
of this webinar
Set a clear intention
Take a few minutes afterwards to identify what’s most
relevant to you
Implement ideas at your next speaking engagement
Contact me if you have any questions or comments

3. So many worthy causes
Will your voice be heard?

4. Passion Stories
Who do you listen to?
Humor Authenticity

5. POLL
• 1) PASSION
• 2) STORIES
• 3) HUMOR
• 4) AUTHENTICITY

6. Passion
I can only be influenced by those who first attract my attention.
First Impressions:
Appearance
Tone of Voice
Demeanor

7. Tone of Voice
• Raising Pitch
• Your contribution is extremely important.
• Stretching out words
• Their vegan food is D-E-L-I-C-I-O-U-S!
• Pausing
• When he finished speaking // people were ready to give.

8. Why Stories?
•Storiesrelay information inviting the listener to their own
conclusions.
• Secret Service agents studied storytelling so that, if they
suddenly found themselves in the back of a car with the President
for 5-minutes, they could quickly summarize all the pertinent facts
about a situation in a format that was more likely to be absorbed.

9. • Characteristics of a Good Story:
• A single theme, clearly defined
• Vivid word pictures, pleasing sounds and rhythm
• Characterization
• Dramatic appeal
• Appropriateness to listeners
Once upon a time
And every day
Until one day
And because of that
And because of that
Until finally
And ever since that day

10. Specific moods call for
specific stories
Apathetic
Cynical
Resentful
Jealous
Hopeless

11. Why Humor?
• Builds rapport and liking of the humorist
• Encourages people to listen
• Relaxes people, more receptive to message
• Makes the information more memorable
• Distracts the person from thinking about
counter-arguments

12. • Simple Ways to Learn Humor
• Yes, and… (foundation of improvisation)
• Start a humor journal
• Satire - Inviting respectful social discernment
(i.e. The Daily Show)

13. Authenticity
• Reflecting true self, not simulated to
achieve a particular effect, or to meet
social conventions, or to make money.

14. Thinking on your Feet
• 1) Listen
• 2) Pause
• 3) Repeat the Question
• 4) Respond Honestly
• 5) Stop
• From ‘Giving Voice to Your Cause’ Pamela Ziemann (2010)

15. Available at
www.Amazon.com

16. Thanks for joining us!
Stay Tuned for upcoming Virtual class
• Pamela Ziemann 425.223.0123
• www.GivingVoicetoYourCause.com