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Tagging: What’s Next?
Voices That Matter
June 12, 2008
Nashville, TN
A bit about me...
User Experience Consultant
Edmonton, Canada
Speaker
Blogger
Author
Vertical Filing   Colour TV




                       Source: New York Times
vs.
Volume




Time
Volume




Time
                ?
User          Resource




       Tags
What’s Next?
Trends

• More Structure
• Automanual Folksonomies
• Leveraging Communities
• Sparking Innovation
More Structure
Structure
Sticky
Not Sticky
User          Resource




 Resource
       Tags
Artist                                 Artist




            CD              CD                                   CD




...
Leveraging
Communities
“humor” vs “humour”

American Spelling    British Spelling
   Jon Stewart      Douglas Adams
  David Sedaris      Terry Pr...
Automanual
Folksonomies
Tim Spalding
Combine Tags
Reduce noise & collapse
  obvious synonyms




      Tag Mash
   Arbitrary tag combinations
          & weigh...
“I notice a hesitance toward hard-coded
 semantics and manual work—people think
 these things won’t scale. I learned to mi...
Sparking
Innovation
Any Text
 String

      Write   Read
geotagged                     Marker Tag
  geo:lat=54.1423
  geo:long=-113.1232      }    Machine Tags



namespace : key ...
Flickr         Innovation
Flickr Users     Useful Tools
 Dan Catt        Job at Flickr
Developers     New API Methods
Trends

• More Structure
• Automanual Folksonomies
• Leveraging Communities
• Sparking Innovation
“When the hype wears down... I think tagging
will have altered the information landscape in
a fundamental way”




   Jon ...
http://genesmith.ca
Smith
Gene                 er Ex perie
                                nce
                   Us
        al, n Form
      ...
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
Tagging: What's Next (Voices That Matter 2008)
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Tagging: What's Next (Voices That Matter 2008)

  1. 1. Tagging: What’s Next? Voices That Matter June 12, 2008 Nashville, TN
  2. 2. A bit about me... User Experience Consultant Edmonton, Canada Speaker Blogger Author
  3. 3. Vertical Filing Colour TV Source: New York Times
  4. 4. vs.
  5. 5. Volume Time
  6. 6. Volume Time ?
  7. 7. User Resource Tags
  8. 8. What’s Next?
  9. 9. Trends • More Structure • Automanual Folksonomies • Leveraging Communities • Sparking Innovation
  10. 10. More Structure
  11. 11. Structure
  12. 12. Sticky Not Sticky
  13. 13. User Resource Resource Tags
  14. 14. Artist Artist CD CD CD Metadata from songs can be aggregated to describe albums and artists. http://www.plasticbag.org/archives/2005/09/how_to_build_on_bubbleup_folksonomies/
  15. 15. Leveraging Communities
  16. 16. “humor” vs “humour” American Spelling British Spelling Jon Stewart Douglas Adams David Sedaris Terry Pratchett The Onion P.G. Wodehouse Douglas Adams Bill Bryson
  17. 17. Automanual Folksonomies
  18. 18. Tim Spalding
  19. 19. Combine Tags Reduce noise & collapse obvious synonyms Tag Mash Arbitrary tag combinations & weighting Tagsonomies Use tag combinations to Evergreen replicate categories Categories
  20. 20. “I notice a hesitance toward hard-coded semantics and manual work—people think these things won’t scale. I learned to mix it up... a small amount semantics on top of minimal structure can work wonders.” Peter Van Dijck
  21. 21. Sparking Innovation
  22. 22. Any Text String Write Read
  23. 23. geotagged Marker Tag geo:lat=54.1423 geo:long=-113.1232 } Machine Tags namespace : key = value clothing:size=”large” blog:via=”http://atomiq.org” upcoming:event=266399
  24. 24. Flickr Innovation Flickr Users Useful Tools Dan Catt Job at Flickr Developers New API Methods
  25. 25. Trends • More Structure • Automanual Folksonomies • Leveraging Communities • Sparking Innovation
  26. 26. “When the hype wears down... I think tagging will have altered the information landscape in a fundamental way” Jon Udell
  27. 27. http://genesmith.ca
  28. 28. Smith Gene er Ex perie nce Us al, n Form ip Princ form. ca @n ne .smith .org ail: ge //atomiq mith Em p: r.co m/gs ith Blo g: htt tp://twitte e.net/gsm ht ar Tw itter: p://slidesh tt Sli des: h

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