The document is a market report on the online taxi service market in India from 2015. It summarizes that the organized online taxi market in India was worth around INR [value] billion in 2015 and was expected to grow at a compound annual growth rate of [value]% until 2019. It also notes that aggregator-based service providers were dominating the growing online business space, which was expected to grow at a CAGR of [value]% from 2014-2019. The report provides an overview of the key players in the market, drivers and challenges for online taxis in India, as well as trends in the industry and consumer insights.
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Online Taxi Service Market – India
April 2015
2. 2
Executive Summary
Market
Competition
Radio taxi market in India is pegged at ~ INR m bn and is expected to grow at a CAGR of a%
until 2019
Operators working on the traditional ownership model, or specifically the fleet owned
companies have an average of x-y% of their total bookings on website and mobile
applications
Aggregator based service providers are dominating the online business space which is
expected to grow at a CAGR of ~c% over the period of 2014-19 with online business
amounting to ~z bn
Segmentations in operating models of the online cab service include Complete Fleet
Ownership Model, Fleet Aggregation Model and Hybrid Model
Major Players
Player 1 Player 2 Player 3
Player 4 Player 5 Player 6
Drivers &
Challenges
Drivers
Favorable Demography and a Healthy
Economic Outlook
Shortage of Modes of Public Transport
during Rush Hours
Growing BPO Sector
Influx of Tourists
Price Rise of Passenger Vehicles
Challenges
High fares of Online Cab Services
Increasing Operating Costs
Rise of Unfortunate or Socially
Derogatory Incidents
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
4. 4
Macroeconomic Indicators (1/3)
INR tn
Q4Q3Q2Q1
2014-152013-142012-132011-12
GDP at Factor Cost: Quarterly
Inflation Rate: Monthly
%
Nov 2013 - Dec 2013Aug 2013 - Sep 2013Jul 2013 - Aug 2013 Oct 2013 - Nov 2013Sep 2013 - Oct 2013
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
SAMPLE
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SAMPLE
Public transport is much dependent on transportation
technology and the needs of the cities economies
Modes of Public Transport
• Text
Pattern of Public Transport Modal Split in Metros
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
ChennaiBangaloreKolkataDelhiMumbai
Other Buses
Paratransit Vehiches (Taxi and 3-6 seaters) Buses (SRTU)
Composition of India’s Vehicle Population
Note: Figures for 2011-12, SRTU: State Road Transport Undertaking
Two Wheelers
Cars, Jeeps and Taxis
Other Vehicles
Goods vehicles
Buses
Note: Figures for 2011-12
7. 7
SAMPLE
Organized taxi market is still minuscule as compared to rest
of the taxi market in India constituting only ~14%
Taxis in India – Market Potential
Parameters Unorganized Market Radio Cabs Aggregator or Affiliator
Type of Operator
Individual cabs or operators
running in different parts of the
country
• Text • Text
Key Players
• Individual Owners
• Small Operators
• Pre-paid Taxis
• Text • Text • Text
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
Market Segmentation of Indian Taxi Operators
9. 9
SAMPLE
Organized cab service form a minuscule portion of the
overall private taxi business in India
Radio Taxi Service – Market Overview
• Text
Radio Taxi (Radio Cabs + Aggregator Based Model) – Market Size and Growth
INR bn
A%
2019e2018e2017e2016e2015e2014
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
Note: Figures are for financial year Apr-Mar
10. 10
SAMPLE
For traditional radio cab companies based on ownership
model, online bookings still account for a minuscule share
Online Taxi Service – Market Overview (1/2)
Online Taxi Service (Radio Cabs – Ownership Based
Model) – Market Size and Growth
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
INR bn
B%
2018e2017e2016e2015e2014 2019e
Company/Brand
Booking
On call Website Mobile App
• Text
Note: Figures are an approximate estimation
11. 11
SAMPLE
Ola, which works on the marketplace model, is said to be
clocking its majority of bookings per day online
Online Taxi Service – Market Overview (2/2)
Online Taxi Service (Aggregation Based Model) –
Market Size and Growth
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
INR bn
C%
2018e2017e2016e2015e2014 2019e
• Text
Company/Brand
Booking
On call Website Mobile App
Note: Figures are an approximate estimation
13. 13
SAMPLE
India’s growing economy is continually sustaining the
development of the online taxi service market as…
• Text
Favorable Demography and a Healthy Economic Outlook (1/2) Impact
Healthy Economic Outlook (1/2): Key Economic Indicators
Growth Trend in GNI Per Capita Rapid Urbanization
INR
Jan-14Jan-13Jan-12Jan-11Jan-10
Note: Figures for financial year – April to March, GNI – Gross National Income
2020e2010 2015e
bn
2011
Urban Population. Rural Population
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
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SAMPLE
BPO sector employees form a major clientele base contributing a
major share to online cab service providers’ revenues
Growing BPO Sector
• Text
Impact
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
Indian BPO Sector – Market Size and Growth India’s Share in Global BPO Market (2013)
2019e
C%
2018e
INR tn
2014 2015e 2016e 2017e
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SAMPLE
Radio Taxi Fares in Delhi is higher by almost a quarter
percent than before post Jun 2013
High fares of Online Cab Services (2/2)
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
Price Rise in AC Radio Cabs Price Rise in Economy Radio Cabs
Price Rise in Radio Cabs – Delhi
After Jun 2013
INR/km
A%
Before Jun 2013 After Jun 2013Before Jun 2013
INR/km
B%
Factsheet – Delhi
Text
Text
Factsheet – Bangalore
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Trends – Summary
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
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Mobile Applications
Cab Advertisement
Exclusive Online Cabs for Women
Key Trends
Private Equity (PE) Investments and Venture Capital (VC)
Consolidation amongst Service Providers
Low Financial Mileage
18. 18
SAMPLEConsolidation amongst Service Providers (1/3)
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
• Text
Date Buyer Target
Deal Size
(INR mn)
% stake Deal Status
Type of
Transaction
The tie-ups processes work towards making a unique
market proposition for the existing brands
Note: The list is not exhaustive
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SAMPLE
Porter’s Five Forces Analysis
Competitive Rivalry
• Text
Bargaining Power of Suppliers
• Text
Bargaining Power of Buyers
• Text
Threat of Substitutes
• Text
Threat of New Entrants
• Text
Impact
Impact
Impact
Impact
Impact
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
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SAMPLEKey Ratios of Top 3 Companies – Operational Basis (FY 2014) (1/3)
Competitive Benchmarking (1/4)
• Text
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
Player 3% Player 2Player 1
Operating Margin Net Margin
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SAMPLE
Private: Domestic Company – Player 1 (1/5)
Key People
Products and Services
Company Information Offices and Centres – India
Name Designation
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Head Office
Category Products/Services
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
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SAMPLEOwnership Structure
Name No. of Shares held
Total
Ownership structure corresponds to Date of AGM: 30/09/2014
Shareholders of the Company
Directors or Relatives of Directors
Others
Foreign Holdings
Private: Domestic Company – Player 1 (2/5)
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
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SAMPLEFinancial Snapshot Key Ratios
Particulars
y-o-y change
(2014-13)
2014 2013 2012
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Financial Summary
• The company incurred a net loss of INR - mn in FY 2014, as
compared to net loss of INR - mn in FY 2013
• The company reported total income of INR - mn in FY 2014,
registering an increase of -% over FY 2013
• The company earned an operating margin of -% in FY 2014, an
increase of m percentage points over FY 2013
• The company reported asset turnover ratio of a in FY 2014, an
increase of -% over FY 2013
Net Profit/LossTotal Income
INR mnINR mn
201420132012
Private: Domestic Company – Player 1 (3/5)
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
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SAMPLE
•The section summarizes the overall respondents demographics, age and
gender split, economic indicators and overall cab preference
Summary
•The section summarizes the parameters for consumer preference and
budgetary insights for online cabs
•It provides meaningful insights for service providers
Preference Pattern
and Budget
•The section summarizes age-wise and gender-wise online penetration of
consumers with respect to booking radio cabs
•Also highlights the preference pattern for booking modes
Online Preference
Insights
Consumer Insights – Overview
29. 29
SAMPLE
Consumer Insights – Summary (1/4)
Sample Size
Survey Duration and Period
Quantitative Representation Used
Survey Respondent Demographics
Respondent’s – Gender Split Respondent’s – Age Split (Years)
Units
30. 30
SAMPLE
Consumer Insights – Summary (4/4)
Intercity Travel Preference SplitService Preference – Company-wise Split
Scores
Bus
Radio Cabs under All India Tourist Permit
Car Rental Service
Others
Note: Percentages are based as per scores corresponding to individual
rankingNote: Scores corresponding to individual ranking
31. 31
SAMPLE
Consumer Insights – Preference Pattern and Budget (1/3)
Analyzing the purpose of usage, certain insights are
notable from the business perspective:
• Text
When targeting the customers based on gender
wise usage:
• Text
Other miscellaneous purposes that surveyors have
sighted for use of online cab services are
Airport/Railway station pick-up and drop,
emergency and party or other such social occasions
Usage Based Strategy – AnalysisServices Used – Purpose-wise Split
Units
Male Female
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SAMPLE
Consumer Insights – Online Preference Insights (3/3)
• Text
Insights
Payment Preference vs. Mode of Booking
Units
Modes of Payment
Pre-paid Wallet based OptionIn-cab POS Terminal
for Credit/Debit Cards
Cash
Website Booking
On-call Booking
Mobile Booking
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SAMPLE
Strategic Recommendation (1/4)
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
Innovation and out-of-the-box thinking in business operation and service providing is the success
mantra for the Indian Market
Text
Text
Text
Text Text Text
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Thank you for the attention
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