LinkedIn Training for Entrepreneurs. Explains the business essentials, Marketing Plan, Digital Marketing, Social Media Optimization and Marketing, Linked Profile, Networking, Company management etc.
4. Which Function Is Most Important? Why?
Operation Marketing
HR Finance
5. Peter Drucker
What gets measured
gets improved
The purpose of a
business is to create a
customer.
Management is doing
things right.
Leadership is doing the
right things
The best way to
predict the
future is to
create it.
6. Quiz
Answer the Five Questions of Peter Drucker.
1. What is your mission?
2. Who is your customer?
3. What does your customer value?
4. What results do you seek?
5. What is your plan?
8. PESTLE Change
Be Prepared and Respond to changes of
• Political
• Economic
• Sociological
• Technological
• Legal
• Environmental
Change
is the
only
Constant
10. Factors for Growth
• Innovation
• Research and Development
• Build High Performance Team
• Partnering Strategy
• Build and Develop Investor Relationship
• Growth should be more than inflation.
• Develop Marketing Strategy
13. AIDA Marketing Model
The AIDA model was created in
1898 by Elias St. Elmo Lewis
Attention
Interest
Desire
Action
Attention Capture attention.
Use powerful image or headline.
Desire Build desire, reduce
resistance. Show Features and
Benefits
Interest Build curiosity, Interest.
Indicate you've got a solution.
Action: Call to Action
Command exactly what to do next.
15. SOSTAC Your SWOT and
Current Position
Situation
Your Vision, Mission,
GoalsObjective
Long Term Plan for
Team based on SWOT
Strategy
Short Term Plan and
Steps for Individual
Tactics
Specific Actions
of Tactics
Action
Measure KPIs, Metrics
and get report to ControlControl
20. What is Digital Marketing
Digital marketing is an umbrella term for the
marketing of brands, persons, products or
services using Internet enabled devices.
21. Why Companies Market Digitally?
• Global Reach
• Viral Nature
• Interactive Media
• Can Listen from Customers
• Suitable for any budget
• Measurable
• Profiling for Decision Making
23. Social Media Optimization
• What is SMO ?
Social Media Optimization is the use of Social Media
Platforms for Branding and Engagement.
• Platforms:
– Facebook
– Twitter
– LinkedIn
– Google+
24. Quiz
LinkedIn
• Do you have 500+ Connections in LinkedIn?
• Do you have 1000+ Followers in LinkedIn for your
company page?
• Having Video Channel with 1K subscribers and more
26. LinkedIn in Numbers
• Total Number of Linkedin Users: 63 crore
• Total Number of Monthly Active Users: 30 crore
Linkedin Financials
• Microsoft paid $26.2 billion to buy LinkedIn in 2016
• LinkedIn is projected to hit $6.4 billion in revenues for 2019.
• Linkedin generates $371,474 per employee.
32. Image Resources
• Your mobile Gallery
• Invest on Digital Camera
• Unsplash.com
• Pixabay.com
• Adobe Spark
• Shutterstock.com for Buying images
• Irfanview Free tool for Image Editing
33. SMO Results
• Increase Brand Awareness
• Generates Traffic for your website
• Increase in Sales
• Increase in Customer Engagement and Retention.
• Customer Care: You can listen from your
customers through comments and Review.
37. My Network
Here you'll find a list of
all the professionals
you're currently
connected with on
LinkedIn..
1st
Connection
Non Connection
38. Grow Your Network
• Follow Profiles and Companies
• Search for Strategic Partners (Non Competitive)
• Look for Opportunities
• Messaging and Blogging
• Join in Relevant Groups
• Integrate with Twitter
39. Manage Company Page
• Create company page
• Update Profile and Header Images
• Create branded URL
• Ask Employees to Join
• Messaging and Blogging
• Promote products and services.
• Use analytics to know about followers.
• Research other companies.
42. Profile Building
1. Update Profile Picture and Header Image
2. Add summary in your Profile
3. Add Honors and Awards section
4. Check your profile is public or not?
5. Create Public URL for your profile. Add it into your Email Signature.
6. Search 5 Customers, Vendors, Competitor and Evaluate
7. Search a Group of your Interest and Evaluate it to Join
8. Evaluate Profile Setting
9. Connect your LinkedIn Account with Twitter
10. Create a post about this training
43. Company Page
1. Update Profile Picture and Header Image
2. Create Public URL for your Company.
3. Learn to Add Administrator user for your company
4. Create a Showcase Page for a Product
5. View Analytics of your company page
44. Please Send this Training Photos and Feedback to
Email: solomondomain@gmail.com
WhatsApp: +91-9600909696
Connect me LinkedIn
https://www.linkedin.com/in/solomondomain/
Slideshare Link
https://www.slideshare.net/gs_john