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Next steps

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Next Steps

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Next steps

  1. 1. Next Steps
  2. 2. Elevator Pitch • What is an Elevator Pitch? • An elevator pitch a succinct and persuasive sales pitch, usually 20 – 40 seconds. • Why have an Elevator Pitch? • To easily and confidently promote your school to anyone. • To promote notable school accomplishments that help the school’s reputation. • To help student enrollment.
  3. 3. Drafting an Elevator Pitch • Involving Staff • Leadership team should meet to create elevator speech. By creating it together, the entire leadership team will be on the same page. • Drafting Steps • Step 1: Identify your goal. • Step 2: Explain what you do. • Step 3: Communicate your unique selling points. • Step 4: Engage with a question. • Step 5: Put it all together. • Step 6: Whittle down. • Step 7: Practice, Practice, Practice! • Tips • Length: • 20 – 40 seconds • 80 – 90 words • 7 – 8 sentences • When to use: • Introduce your school to new families that are looking to enroll scholars. • When writing grants, the elevator speech can give you a starting point. • When meeting important community leaders • Distribution: • Distribute and practice among leadership team. • Feel free to share key points with faculty and staff as an addition to the “Top 5 Facts.”
  4. 4. Drafting the “Top 5 Facts” • The school’s leadership team has the unique challenge to ensure that the entire faculty and staff can accurately and effectively carry a positive message into the community. • Create the “Top 5 Facts” by listing the most interesting and marketable facts about your school. • Deliver these facts to your staff at a staff meeting, email, and/or printable poster for their classroom. • Tips • Avoid elaborate language & buzz words. • Ensure facts can’t be lost while transmitting. • Facts should be diverse to serve a variety of situations. • Number of foreign languages. • Notable awards. • High teacher retention. • Don’t be too specific, you want these facts to be relevant for as long as possible. • Don’t - 81% of our students go on to 4- year universities. • Do – Over the past 3 years more than ¾ of our students have gone on to 4-year universities.

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