SlideShare a Scribd company logo
1 of 18
Download to read offline
Data Driven Decisions
and DREAMing
Greg Taylor @grtaylor2
Marketing Press
Who is this guy talking to me?
Greg Taylor @grtaylor2
Marketing Press
Greg Taylor @grtaylor2
Marketing Press
Ever hear the saying, CREAM?
Greg Taylor @grtaylor2
Marketing Press
Let’s all DREAM
Greg Taylor @grtaylor2
Marketing Press
Data Rules Everything Around Me
Greg Taylor @grtaylor2
Marketing Press
Three Parts of DREAMing
Greg Taylor @grtaylor2
Marketing Press
Sorry, we interrupt this presentation for a…
QUICK REALITY CHECK ABOUT PERFECTION
Greg Taylor @grtaylor2
Marketing Press
Always Remember
Perfection is the enemy of progress…
Greg Taylor @grtaylor2
Marketing Press
Three Parts of the DREAM
1. Knowing What Metrics Are Important
2. Knowing Where To Get Good Data
3. Knowing What To Do With It All
Greg Taylor @grtaylor2
Marketing Press
Three Parts of the DREAM
Define Your Goals
1. Know What Metrics Are Important
Greg Taylor @grtaylor2
Marketing Press
Sorry, we interrupt this presentation for a…
QUICK REALITY CHECK ABOUT GOALS
Three Parts of the DREAM
Greg Taylor @grtaylor2
Marketing Press
2. Know Where to Collect Good Data
Always Remember
Garbage In / Garbage Out
Three Parts of the DREAM
Greg Taylor @grtaylor2
Marketing Press
2. Know Where to Collect Good Data
Tools We Use
Three Parts of the DREAM
Greg Taylor @grtaylor2
Marketing Press
Execute Strategically
3. Know What To Do With The Data
Three Parts of the DREAM
Greg Taylor @grtaylor2
Marketing Press
Execute Strategically
1. Always have efficient code
2. Are you making the right changes?
3. Enhance the user experience
4. Know your conversion points
5. Don’t be a chicken to change
Greg Taylor @grtaylor2
Marketing Press
As Always…
Review, Refine, Repeat…
Greg Taylor @grtaylor2
Marketing Press
Perfection is the enemy of progress…
Greg Taylor @grtaylor2
Marketing Press
Let’s Talk It Out…
The floor is open

More Related Content

What's hot

What's hot (20)

Give your Vote on these Top U.S Economic Issues | USD Project
Give your Vote on these Top U.S Economic Issues | USD ProjectGive your Vote on these Top U.S Economic Issues | USD Project
Give your Vote on these Top U.S Economic Issues | USD Project
 
Twitter tactics
Twitter tacticsTwitter tactics
Twitter tactics
 
Top Issues to discuss on US Economy | USD Project
Top Issues to discuss on US Economy | USD ProjectTop Issues to discuss on US Economy | USD Project
Top Issues to discuss on US Economy | USD Project
 
SocialPro 2015: Instagram Insta-Success
SocialPro 2015: Instagram Insta-SuccessSocialPro 2015: Instagram Insta-Success
SocialPro 2015: Instagram Insta-Success
 
Email Marketing Summer Camp
Email Marketing Summer CampEmail Marketing Summer Camp
Email Marketing Summer Camp
 
The Tactics and Strategy of Growth by Tyler Willis
The Tactics and Strategy of Growth by Tyler WillisThe Tactics and Strategy of Growth by Tyler Willis
The Tactics and Strategy of Growth by Tyler Willis
 
Give your Vote on these Top U.S Economic Issues V2 | USD Project
Give your Vote on these Top U.S Economic Issues V2 | USD ProjectGive your Vote on these Top U.S Economic Issues V2 | USD Project
Give your Vote on these Top U.S Economic Issues V2 | USD Project
 
Becoming a Facebook Survivor
Becoming a Facebook SurvivorBecoming a Facebook Survivor
Becoming a Facebook Survivor
 
It Takes the Team To Make The Dream Work
It Takes the Team To Make The Dream WorkIt Takes the Team To Make The Dream Work
It Takes the Team To Make The Dream Work
 
Identidade Visual Marina Lamego Fotografia
Identidade Visual Marina Lamego FotografiaIdentidade Visual Marina Lamego Fotografia
Identidade Visual Marina Lamego Fotografia
 
Dave Balter Presentation, Fall 2009
Dave Balter Presentation, Fall 2009Dave Balter Presentation, Fall 2009
Dave Balter Presentation, Fall 2009
 
CRO for SEOs - Better Together #SearchLove
CRO for SEOs - Better Together #SearchLoveCRO for SEOs - Better Together #SearchLove
CRO for SEOs - Better Together #SearchLove
 
#SMMW17 by Metricool
#SMMW17  by Metricool #SMMW17  by Metricool
#SMMW17 by Metricool
 
How to Read a Burndown Chart
How to Read a Burndown ChartHow to Read a Burndown Chart
How to Read a Burndown Chart
 
America's Next Top Marketer - Webinar
America's Next Top Marketer - WebinarAmerica's Next Top Marketer - Webinar
America's Next Top Marketer - Webinar
 
Game Stop - Capitalizing the Trend
Game Stop - Capitalizing the TrendGame Stop - Capitalizing the Trend
Game Stop - Capitalizing the Trend
 
Ranking Is A Promise: Can You Deliver?
Ranking Is A Promise: Can You Deliver?Ranking Is A Promise: Can You Deliver?
Ranking Is A Promise: Can You Deliver?
 
How to Use Instagram, Pintrest & Vine for Visual Storytelling
How to Use Instagram, Pintrest & Vine for Visual StorytellingHow to Use Instagram, Pintrest & Vine for Visual Storytelling
How to Use Instagram, Pintrest & Vine for Visual Storytelling
 
VREBC Presentation - Mike Bowler Sr.
VREBC Presentation - Mike Bowler Sr.VREBC Presentation - Mike Bowler Sr.
VREBC Presentation - Mike Bowler Sr.
 
Annalise Kaylor for Intrapromote at Digital Summit 2013
Annalise Kaylor for Intrapromote at Digital Summit 2013Annalise Kaylor for Intrapromote at Digital Summit 2013
Annalise Kaylor for Intrapromote at Digital Summit 2013
 

Viewers also liked

Peminangan Puteri Gunung Ledang (prosa tradisional)
Peminangan Puteri Gunung Ledang (prosa tradisional)Peminangan Puteri Gunung Ledang (prosa tradisional)
Peminangan Puteri Gunung Ledang (prosa tradisional)
farliza
 

Viewers also liked (14)

Amounts and containers
Amounts and containersAmounts and containers
Amounts and containers
 
Whatis hivaids
Whatis hivaidsWhatis hivaids
Whatis hivaids
 
Nine Tz Overview
Nine Tz OverviewNine Tz Overview
Nine Tz Overview
 
WordCamp Phoenix: What's Your Site Without Content & What To Do About It
WordCamp Phoenix: What's Your Site Without Content & What To Do About ItWordCamp Phoenix: What's Your Site Without Content & What To Do About It
WordCamp Phoenix: What's Your Site Without Content & What To Do About It
 
Showing a visitor round
Showing a visitor roundShowing a visitor round
Showing a visitor round
 
1638 j8t xln3mj_kjs9v5qtfhdylenj191fzfu
1638 j8t xln3mj_kjs9v5qtfhdylenj191fzfu1638 j8t xln3mj_kjs9v5qtfhdylenj191fzfu
1638 j8t xln3mj_kjs9v5qtfhdylenj191fzfu
 
WordCamp San Diego 2016: "Is Your Content Helping or Hurting You?"
WordCamp San Diego 2016: "Is Your Content Helping or Hurting You?"WordCamp San Diego 2016: "Is Your Content Helping or Hurting You?"
WordCamp San Diego 2016: "Is Your Content Helping or Hurting You?"
 
Molnár Géza - list of projects and trainings - all-list - 2015-01-20
Molnár Géza - list of projects and trainings - all-list - 2015-01-20Molnár Géza - list of projects and trainings - all-list - 2015-01-20
Molnár Géza - list of projects and trainings - all-list - 2015-01-20
 
Why I Love WordPress • Inland Empire WordPress Meetup Group
Why I Love WordPress • Inland Empire WordPress Meetup GroupWhy I Love WordPress • Inland Empire WordPress Meetup Group
Why I Love WordPress • Inland Empire WordPress Meetup Group
 
WordCamp Orange County 2016
WordCamp Orange County 2016WordCamp Orange County 2016
WordCamp Orange County 2016
 
Peminangan Puteri Gunung Ledang (prosa tradisional)
Peminangan Puteri Gunung Ledang (prosa tradisional)Peminangan Puteri Gunung Ledang (prosa tradisional)
Peminangan Puteri Gunung Ledang (prosa tradisional)
 
Game Art 3D texturing les2
Game Art 3D texturing les2Game Art 3D texturing les2
Game Art 3D texturing les2
 
What Is Twitter
What Is TwitterWhat Is Twitter
What Is Twitter
 
SEMPDX_SearchFest_Landing_Pages_2012
SEMPDX_SearchFest_Landing_Pages_2012SEMPDX_SearchFest_Landing_Pages_2012
SEMPDX_SearchFest_Landing_Pages_2012
 

Similar to Data driven development : Tech Phoenix

Similar to Data driven development : Tech Phoenix (9)

WordCamp Riverside 2018: Know Your Audience and Grow
WordCamp Riverside 2018: Know Your Audience and GrowWordCamp Riverside 2018: Know Your Audience and Grow
WordCamp Riverside 2018: Know Your Audience and Grow
 
The Big 3 Marketing Reports for Attractions
The Big 3 Marketing Reports for AttractionsThe Big 3 Marketing Reports for Attractions
The Big 3 Marketing Reports for Attractions
 
Mark Ritson's (Adjunct Professor, Melbourne Business School) presentation at ...
Mark Ritson's (Adjunct Professor, Melbourne Business School) presentation at ...Mark Ritson's (Adjunct Professor, Melbourne Business School) presentation at ...
Mark Ritson's (Adjunct Professor, Melbourne Business School) presentation at ...
 
The good, bad, and ugly of digital marketing
The good, bad, and ugly of digital marketingThe good, bad, and ugly of digital marketing
The good, bad, and ugly of digital marketing
 
ClickZ Live New York - Broad Match, Share of Voice and Ad Copy Strategy
ClickZ Live New York - Broad Match, Share of Voice and Ad Copy StrategyClickZ Live New York - Broad Match, Share of Voice and Ad Copy Strategy
ClickZ Live New York - Broad Match, Share of Voice and Ad Copy Strategy
 
Denny Grimes The Shift is ON, Get Ready With The Power of 3
Denny Grimes The Shift is ON, Get Ready With The Power of 3Denny Grimes The Shift is ON, Get Ready With The Power of 3
Denny Grimes The Shift is ON, Get Ready With The Power of 3
 
The SERP Whisperer - Turn Digi 2020
The SERP Whisperer - Turn Digi 2020The SERP Whisperer - Turn Digi 2020
The SERP Whisperer - Turn Digi 2020
 
Death of Page One Position One - The Fragmentation of Search
Death of Page One Position One - The Fragmentation of SearchDeath of Page One Position One - The Fragmentation of Search
Death of Page One Position One - The Fragmentation of Search
 
The Zombie Effect - Using Actionable Insight to Combat Brain-Dead Views of th...
The Zombie Effect - Using Actionable Insight to Combat Brain-Dead Views of th...The Zombie Effect - Using Actionable Insight to Combat Brain-Dead Views of th...
The Zombie Effect - Using Actionable Insight to Combat Brain-Dead Views of th...
 

Recently uploaded

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Recently uploaded (20)

Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 

Data driven development : Tech Phoenix