9. Greg Taylor @grtaylor2
Marketing Press
Three Parts of the DREAM
1. Knowing What Metrics Are Important
2. Knowing Where To Get Good Data
3. Knowing What To Do With It All
12. Three Parts of the DREAM
Greg Taylor @grtaylor2
Marketing Press
2. Know Where to Collect Good Data
Always Remember
Garbage In / Garbage Out
13. Three Parts of the DREAM
Greg Taylor @grtaylor2
Marketing Press
2. Know Where to Collect Good Data
Tools We Use
14. Three Parts of the DREAM
Greg Taylor @grtaylor2
Marketing Press
Execute Strategically
3. Know What To Do With The Data
15. Three Parts of the DREAM
Greg Taylor @grtaylor2
Marketing Press
Execute Strategically
1. Always have efficient code
2. Are you making the right changes?
3. Enhance the user experience
4. Know your conversion points
5. Don’t be a chicken to change