1.
Grow VC Group ++
www.growvc.com ++
@growvc ++
Enabling Digital Finance ++
Copyrights © Grow VC Group 2018
From black boxes to distributed API ecosystems
Bratislava, May 31, 2018
Jouko Ahvenainen

2.
FinTech, Data & Finance
Services
Digital Infra & Consulting Exits
Grow VC Group
Worldwide pioneer and leading holding company
in enabling technology and data in FinTech
Hong Kong - London - New York - San Francisco
Crowdfunding

3.
We work with industry leaders

4.
Observation #1
Technology enables disruption,
but
new business models implement it

5.
Incumbents Newcomers
Leading telecom and media companies
have survived Internet disruption,
but
most new business and profits have gone
to newcomers
Observation #2

6.
Bank’s operations, legacy IT systems and
business models are most probably
obsolete, but
traditional finance industry money, assets
and instruments still have value
Observation #3

7.
1849 gold rush made only few gold miners rich,
but
it was mainly shovel sellers and service
providers that made a fortune
Observation #4

8.
1. You cannot own customers
■ Telco’s and media companies thought they own customers, but the customers took new services elsewhere
■ Who can offer easy to use solution that work
2. Choose your battles and cooperate elsewhere
■ Banks have now hundreds of businesses, they cannot expect to compete in all of them
■ Core business should based on unique positions and competence; it is more likely bank’s core is to manage money than e.g.
platforms
3. Develop based on customer needs, not based on legacy IT or existing organization
■ For example, basic bank accounts are now based on their history and legacy IT systems rather than very basic needs of customers
to receive, to send and keep daily cash somewhere
■ This probably means radical changes for the organization and IT
Don’t live in illusions

9.
▪ Consumer preferences have changed
▪ Technology is the catalyst for a cultural change
▪ Everyone must deliver end user value
Software and Data are eating the world

10.
▪ Real time onboarding, data-driven decisioning and
unprecedented data points; e.g. totally new loan and debt
market
▪ If central ownership of data is no longer a requirement – is the
fundamental fabric of the Internet changing
▪ PSD2 is more important for data than for the platform business
Data to decide risk, manage risks and price

11.
My Apartment:
Current ownership 60%
Rent to investors $700
Maintenance $150
Increase or decrease your ownership
0% 50% 100%
10% decrease compensation: $49,000
Rent increase monthly: $160
Start Loan Application
Checkout
1. Take a photo
2. Upload your ID
3. Fill Application
4. Information Check
5. Decision in 30 seconds
Integrated Distributed Finance (Examples)
E-Commerce Real Estate PoS Lending

12.
Financial Services come where they’re needed
Source / photo: Independent.co.uk, 27/5/2018

13.
Distributed Models change Finance and Internet

14.
1. Tokenomics
■ Economical and financial models that use distributed finance and tokenization
as the basis of the economy
■ The full impact is much more than only use of tokens, it is to distribute power,
ownerships and transactions around network from central hubs
2. Tokenization
■ The process of converting the rights of an asset or a service into a digital token
typically on a distributed ledger such as blockchain
■ Almost anything tradeable can be a token; not only a startup with whitepaper,
but all utility and security tokens for private companies, real estate,
infrastructure, or commodities
3. Distributed Models
■ Refers to many new solutions in the Internet that are enabled by distributed
ledger type data and transaction models, as well as with service components
and open APIs
■ The end of big ‘black box’ banks and Internet giants, when finance
transactions, ‘wallets’, data control is distributed, and will have impact even on
big centralized services like Google, Amazon and Facebook
Tokenomics, Tokenization and Distributed Models

15.
Intelligent Digital Finance Workflows
Finance services and applications
User Onboarding Deal Origination Compliance KYC / AML
Investment Matching Escrow / E-wallets Deal Execution
Closing & Settlement Loan Repayments Secondary Markets Reporting
- Users
- Organizations
- Offerings
- Investments
- Loan Books
- Payouts
- Transactions
- Wallets
- Deal Rooms
- Documents
Smart Contracts
and Connective
Apps
Difitek Payments | Identity | Credit Data |
Accounts
AI & Analytics
enabled digital
finance processes
Case 1: Difitek Back Office for new distributed services

16.
✓ Matchmaking demand between b2b
customers and API services.
✓ One integration, global services.
✓ Generation of transactional revenue
through matching of buyer and seller
via API.
Case 1: Hundreds of services and customers

17.
Case 2: Prifina – Distributed data empowers customers

18.
Case 2: Prifina – Consumers use & benefit from their own data

19.
Read more at my columns and blogs
Email: jouko@growvc.com
+44 7889 833 165 (UK),
+1 646 363 6664 (US)
Twitter: @jahven,
LinkedIn: /joukoahvenainen
Jouko Ahvenainen
Founder & Chairman,
Grow VC Group

20.
ENABLING
DIGITAL
FINANCE
www.growvc.com
THANK YOU!