There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this presentation Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth

1. Adelyn Zhou
CMO, TOPBOTS
@AdelynZhou
AI, Machine Learning,
and their Application for
Growth
#GHConf18

2. What Every Marketer
Needs to Know About
Machine Learning
Adelyn Zhou
@adelynzhou

3. @adelynzhou
Growth getting harder

4. @adelynzhou
Growth getting harder

5. @adelynzhou
Growth getting harder

6. @adelynzhou
Growth getting harder

7. @adelynzhou
Growth getting harder

8. "If your competitor is
rushing to build AI
and you don’t,
it will crush you”
Elon Musk

9. Top 25 People To Follow In AI (IBM
Watson); Top 9 People in AI (Forbes, Top
10 in Bots (Inc)
Research Writer for VentureBeat & Forbes
Previously at BCG, Amazon, Nextdoor,
Eventbrite
Co-Author of Applied Artificial Intelligence
Harvard College & Harvard MBA
ADELYN ZHOU

10. @adelynzhou
Use AI to help marketers find competitive edge
Using Machine Intelligence
1. Brand engagement on Twitter
2. Content amplification on LinkedIn
3. Bot design and development
4. Customer sentiment analysis, etc.

11. AUTOMATION
AI

12. AUTOMATION
AI

13. AUTOMATION
AI
Machine
Learning

14. @adelynzhou
What is needed for machine learning?

15. @adelynzhou
What is needed for machine learning?
Processing
Power

16. @adelynzhou
What is needed for machine learning?
Processing
Power
Data

17. @adelynzhou
What is needed for machine learning?
Processing
Power
Models
(algorithms)
Data

18. @adelynzhou
AI takes data inputs and generates an output
Input:
Data
Sensors
Images
Text, etc.
Output:
Prediction
Action
Images
Text, etc.
Artificial
Intelligence
Model

19. @adelynzhou
Machine Learning
Main types of machine learning models
Semi-Supervised
Learning
Unsupervised
Learning
Reinforcement
Learning
Supervised
Learning

20. @adelynzhou
1. Text Classification

21. @adelynzhou
Text Classification for user insights

22. @adelynzhou
Text Classification for sentiment analysis

23. @adelynzhou
2. Clustering

24. @adelynzhou
Clustering for customer segmentation

25. @adelynzhou
Clustering for recommendation systems

26. @adelynzhou
3. Regression

27. @adelynzhou
Regression models for dynamic pricing

28. @adelynzhou
Regression for marketing spend and performance

29. @adelynzhou
Regression for sales forecasting
Can model thousands of features
Weather, demographics, geography, inventory levels, repeat
purchases, pricing, etc. rather than a few

30. @adelynzhou
4. Multi-Arm Bandits

31. @adelynzhou
Multi-Arm Bandits

32. @adelynzhou
Multi-Arm Bandits

33. @adelynzhou
Multi-Arm Bandits

34. @adelynzhou
Multi-Arm Bandits for content optimization

35. @adelynzhou
1. Short tests
1. Headline testing
2. Short term campaigns and promotions
2. Long term tests
1. Set it and forget it optimization
2. Ad targeting
3. Optimization with attribution
Multi-Arm Bandits for short and long term tests

36. @adelynzhou
5. Conversational AI
WHAT IS A CONVERSATIONAL BOT?

37. @adelynzhou
5. Conversational AI
WHAT IS A CONVERSATIONAL BOT?
Also known as: chatbot, virtual assistant,
digital assistant, conversational UI
A conversational bot is a computer program
you can converse with, either through voice
or text.

38. @adelynzhou
Messaging Platforms
Conversational AI for messaging platforms

39. @adelynzhou
Conversational AI for websites and apps

40. @adelynzhou
Conversational AI for voice assistants

41. @adelynzhou
Marketing
Brand awareness
Drive to store
E-commerce
Functionality
Core functionality
Productivity
Automation
Customer Service
Customer support
Store information
CRM engagement
Conversational AI for marketing and care

42. www.topbots.com/brands

43. @adelynzhou
6. Generative Models
Recurrent Neural Networks (RNNs)

44. @adelynzhou
6. Generative Models
Generative Adversarial Networks (GANs)

45. @adelynzhou
Generative models for name generation

46. @adelynzhou
Generative models for name generation

47. @adelynzhou
Generative models for name generation

48. @adelynzhou
Generative models for name generation

49. @adelynzhou
Generative models for copy creation

50. @adelynzhou
“Yes, it’s for fans of possibility”
“Yes, it’s Mother Nature approved”
“Yes, this car is an ode to tech”
“Yes, the future is available now”
“Yes, it will turn heads on the moon”
Generative models for copy creation

51. @adelynzhou
Human or Bot?
Generative models for text creation

52. @adelynzhou
“A shallow magnitude 4.7 earthquake was
reported Monday morning five miles from
Westwood, California, according to the U.S.
Geological Survey. The temblor occurred at 6:25
a.m. Pacific time at a depth of 5.0 miles.”
Generative models for text creation

53. @adelynzhou
“Kitty couldn’t fall asleep for a long time. Her
nerves were strained as two tight strings, and
even a glass of hot wine, that John made her
drink, did not help her. Lying in bed she kept
going over and over that monstrous scene at the
meadow.”
Generative models for text creation

54. @adelynzhou
“How little we know of what there is to know. I
wish that I were going to live a long time instead
of going to die today because I have learned
much about life in these four days; more, I think
than in all other time.”
Generative models for text creation

55. @adelynzhou
Generative Methods for image generation

56. @adelynzhou
Generative Methods for image generation

57. @adelynzhou
Generative Methods for image generation

58. @adelynzhou
7. Computer Vision

59. @adelynzhou
Computer Vision for product recognition
Opticwhite

60. @adelynzhou
Computer Vision for earned media calculation

61. @adelynzhou
Computer Vision for e-commerce relevance

62. @adelynzhou
Computer Vision for content moderation

63. @adelynzhou
8. Robotic Process Automation
Source: Roboyo

64. @adelynzhou
Robotic Process Automation for daily reports
Source: Moz

65. @adelynzhou
bit.ly/growthhackers2018

66. W W W. T O P B O T S . C O M
APPLIED ARTIFICIAL INTELLIGENCE

67. Learn more about the
GrowthHackers Conference at
GrowthHackers.com/Conference