This free marketing ideas set is prepared by Growth Channel for generation Z education. Create your personalized marketing plan on growthchannel.io

1. Growth Plan 1.01
Overview: Growth Marketing Ideas
Growth Channel presents these growth marketing ideas to give you a quick overview of what your
startup can do to help you with content engagement for GEN Z EDUCATION on the smallest
budget.
These tactics will help you establish your digital brand marketing to ensure you are getting high
conversion rate and engagement rate for the Trigger phase of the customer journey.
This report is built for the indicated target group of end consumers 18-21 years old interested in
personal development and spirituality.
If you have any questions or feedback, please reach out to us via email: hello@growthchannel.org
Trigger marketing ideas
Considering your target audience are youngsters just out of high school, they aren’t usually joining
many online forums, but ARE active on Reddit! It’s important not to start promoting your business
right in the beginning, but to introduce yourself, who you are, what you are working on, what
problems you’re solving and how. Make sure you provide value to the existing conversations by
sharing educational content and participating in active discussions. If you just keep on sharing
links, you might get marked as ‘spam’.
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2. Growth Plan 1.01
r/selfimprovement
r/getmotivated
r/iwanttolearn
r/lifeprotips
r/productivity
r/zenhabits
r/selfhelp
Join #hashtag conversations on Instagram, share funny/emotional content on SnapChat and
TikTok.
Similar to online communities, there are also a number of existing podcasts which always seek
prominent guest speakers to join the conversation. Be that guest speaker! By positioning yourself
as a thought leader in your industry, your project will also be getting credibility and grow much
faster.
The Rise to the Top
Back to Work
Personal Growth Podcast
Smart People Podcast
The Good Life Project
Daily Boost
The School of Greatness
The College Info Geek
Tiny Leaps, Big Changes
Adulthood Made Easy
Content marketing should be one of
your priorities to build a credible
brand and acquire initial audience.
This can be a poll, a social story, a
GIF, podcast, infographic, or a video
series.
If you don’t know where to start,
check out what other brands in your
industry are creating. and where.
“Light-hearted Twitter polls are a
playful, low-hanging way to
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3. Growth Plan 1.01
encourage engagement”
“When marketing to Gen Z, consider how you can tap into your audience’s fear of missing out
(FOMO). Stories are perhaps the best example, allowing brands to drive time-sensitive
engagement and likewise become a constant fixture in their followers’ Instagram feed via Stories-
based notifications. ”
“Piggybacking on the need to produce interactive content, much of marketing to Gen Z revolves
around tagging. For example:
• Encouraging followers to share user-generated content (think: customer photos) coupled with
your branded hashtag
• Asking customers to tag their friends to bring new potential followers into your social feed
For example, Disney Springs has a constant flood of customer photos to promote to their
followers thanks to their slew of hashtags.”
Brand taking bold stances is becoming more of an expectation rather than an exception to the
rule. This boldness seems to correlate with Gen Z’s desire to be heard and express their beliefs.”
Considering that roughly 65% of
the generation sees value in
coupons, discounts, and rewards
programs (Institute of Business
Management), consider adding
that to your value proposition.
Based on the keywords research
and competitor analysis, start
prepping your content around
those topics. Here is an example
Backlinks Report for https://
mindvalley.com
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4. Growth Plan 1.01
Referral traffic sources and destinations:
You competition also has vast number of content pages on the website itself, which can
drive good organic traffic:
Example MindValley Programs
Law of Attraction Articles
And outside of the website:
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5. Growth Plan 1.01
Not limited to your business website, consider contributing content to other well established
business websites and blogs. This way you will get in front of the new audience (parents),
broaden your reach and ‘trigger’ new potential customers. It will also have significant impact on
your SEO ranking, as the mentions all be coming from high authority domains. Consider the
following sites:
Based on the competitor analysis, consider the following target keywords for your content:
law of attraction
manifestation
twin flame
how to love yourself
healing stones
instinct and intuition
personal development community
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6. Growth Plan 1.01
Not all the content has to be publicly available. You can keep a number of quizzes, games,
personality tests and infographics under a lead form to capture subscribers for your business and
build an email list for future lead nurturing activities.
Partner with influencers. “Key stats on Gen Z consumer behavior highlight that influencers are the
best way to reach younger customers versus any other marketing channels. Consider the
following:
• Gen Z is most likely to discover new products organically via Instagram.
• Young consumers are more than twice as likely to follow influencers over brands on Instagram,
Snapchat and Twitter.
• Gen Z prefers to see marketing featuring “real people.”
You can also consider other partners such as affiliates, bloggers, universities, and high schools.
Check out the Partner page of your competitor for inspiration.
Even when your end consumer might not feel confident in your product or service, you may want
to approach other stakeholders within their decision journey: schools and parents. Check the
content of your competition to approach this audience.
Last but not least, involve your happy customers in your marketing activities. Incentivise them for
helping you promote your product. That can be done by offering them discounts, gift cards or
vouchers for other tools or products. Studies show that customers brought through referrals have
a much higher conversion rate than those who come from outbound marketing. Offering them a
tangible product will also increase participation (i.e. a best-seller book, access to a coach course
or a Starbucks gift voucher).
A few other important tactics
Your competition is getting over 20% of their traffic from social media platforms. Consider getting
more active on YouTube and Instagram to win over their customers. You can run a hashtag
campaign to get more visibility for your top of the funnel traffic.
To get noticed by early adopters, you need to be active on the new tech platforms. You can also
run a launch campaign on platforms such as Product Hunt, Beta List and Beta Page. Make sure
you prepare well in advance! Here are some good resources to guide you along the way:
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7. Growth Plan 1.01
How I got 2,000 new subscribers from Product Hunt
Checklist for Launching on Product Hunt
Considering you are working on a small budget, you may still consider high converting low cost
remarketing ads for the following segments:
targeting competitor brand names
targeting subscribers who have not paid
targeting checkout page drop outs
To get people trust your service and press that PAY button, you have to add more trust elements
on your website. You can consider customer testimonials, press coverage, partner logos or
embedded social media post featuring your app. This will give website visitors more credibility in
your service.
Example Case Studies and Educators on mindvalley.com
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8. Growth Plan 1.01
Make sure you’ve got your automated email workflow set up to constantly engage and follow up
with your customers via email and share valuable content. Just don’t overdo it! Not many more
than an email a week, otherwise users might unsubscribe or mark you as spam! Emails to
consider:
Welcome! Here’s a quick guide to get you started
Your weekly progress
Don’t forget to set your next milestone
Have you tried a personality test yet?
Ready templates to boost your productivity
How to stay focused
Mindfulness and productivity
Share your achievements with the world
Invite your friends. We’ll buy you a coffee
Don’t forget to add your payment details
We will miss you
Your card is expiring soon
In recent years it became popular to challenge friends on social media. A number of those
campaigns went globally viral. Consider this as a part of your marketing. You can create a
#30daychallenge or #mymilestones campaign to let your existing customers share their
experience with the world and also drive more traffic and sales to your own app.
Don’t limit yourself to a single product. To increase sales, you may want to extend your product
line to either offer a (paid) productivity course, which can be done in cooperation with a coach,
get affiliated with life hacking events or authors to offer their products and services to your clients
while receiving commission. In return, make sure to also dive into their own audience to promote
your own app and get more sales.
To make your customers feel even more “special”, consider creating a closed club community on
Facebook.
To keep your users more engaged on the platform, set a leaderboard for top performers and
involve gamification experience so they keep on coming back and are more motivated to not just
tick a box, but also potentially earn more rewards. Of course, there is a security element, so you
have to get users permission if they want to participate in your global leaderboard.
Give users opportunity to get rewards by inviting friends. Have a custom referrer (tracking) link
ready for each of your users. Having ready buttons to share link on social media, email template
or copy it for web is a good start.
Once a user reaches a milestone, prompt them to share their achievement with friends on social
media. Especially Gen Z are always looking for recognition from their peers on social platforms, so
you can make it easy for them.
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9. Growth Plan 1.01
Few growth hacks to consider
To help you along this journey, here are some cool tools you can employ:
• Get free access (or huge discounts) to Pro plans for cloud hosting, email distribution software,
marketing automation & other tools with Secret
• Mailmeteor sends personalised bulk email with Gmail
• Gofelix.ai will instantly transforms your content into a unique video, audio, stories & collections
• ConverFlow’s free plan for your marketing automation and lead generation solution
• Bonjoro for personalised video email marketing
• Analisa to analyse profiles engagement on Instagram and TikTok
• Octopush to run SMS marketing campaigns
Get access to the best marketing resources in our Growth Library >>
Thank you!
Thanks for showing interest in Growth Channel and participating in our MVP! We very much
appreciate your feedback. Let us know if you liked this stack of marketing ideas, if it was on par
with your team’s plans by completing this short survey.
We hope you enjoyed the read! Please help us spread the word about Growth Channel and our
vision. You can share below link with your network, so they can also benefit from the free set of
marketing ideas:
https://growthchannel.io
If you want to take the next step and let Growth Channel prepare your full custom marketing plan,
let us know! We charge only $99 as opposed to any consultant or a marketing agency. Your plan
will include everything from persona mapping, content templates, distribution channels, email
marketing workflow, referral program scope, target keywords, and reporting dashboard.
Growth Channel solution is built on AI and machine learning technology, which allows us keep the
price at a fraction of the cost. If you’re interested to learn more, simply send an email to
hello@growthchannel.org
Happy hacking 😃
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