This free marketing ideas set is prepared by Growth Channel for a dog supplement business. Create your personalized marketing plan on growthchannel.io

1. Growth Plan 1.01
Overview: Growth Marketing Ideas
Growth Channel presents these growth marketing ideas to give you a quick overview of what your
business can do to sell DOG FOOD SUPPLEMENT to female consumers at a good conversion
rate and small budget.
These tactics will help you establish your digital brand, marketing and activation for the Trigger
and Consideration phases of the customer journey.
This report is built for the indicated target group of female 22-65 years old residing in the United
States of America, interested in pets who are employed, self-employed or freelancers.
If you have any questions or feedback, please reach out to us via email: hello@growthchannel.org
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2. Growth Plan 1.01
Trigger marketing ideas
There are a number of female communities out there which you can join to kick off the
conversation with your target audience. It’s important not to start promoting your business right in
the beginning, but to introduce yourself, who you are, what you are working on, what problems
you’re solving and how. Make sure you provide value to the existing conversations by sharing
educational content and participating in active discussions.
Pet Health Advice
Canine: Nutrition & Dog Food Discussion
Dog Food & Nutrition Discussion -Uncensored
Dog Deals USA
Dogster
Similar to online communities, there are also a number of existing podcasts which always seek
prominent guest speakers to join the conversation. Be that guest speaker! By positioning yourself
as a thought leader in your industry, your project will also be getting credibility and be able to
grow much faster.
These Five Podcasts Will Make You A Better Pet Parent
8 Of The Best Podcasts For Dog Lovers
Pet Health Podcasts
Content marketing should be one of your priorities to build a credible brand and acquire initial
audience. This can be a blog or a video series.
If you don’t know where to start, check out what your competitors are writing about, and
more importantly - which keywords are they getting most traffic from. Based on the
keywords, start prepping your content around those topics. Here are a few keywords
which thefarmersdog.com is targeting:
dog bad breath home remedy
best dog food
homemade dog food
You can also get content inspirations for your website from your competition:
https://www.thefarmersdog.com/digest/
https://www.thefarmersdog.com/diy
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3. Growth Plan 1.01
Not limited to your business website, consider contributing content to other well established pet
websites and blogs. This way you will get in front of the new audience, broaden your reach and
‘trigger’ new potential customers. Consider the following sites (some might be free, some will
require payment for publication):
https://www.caninejournal.com
https://www.dogtipper.com
https://www.cesarsway.com/category/dog-care/nutrition/
https://www.rover.com/blog/
https://dogtime.com
https://www.petfinder.com/dogs/dog-nutrition/
https://www.akc.org/expert-advice/nutrition/
https://www.dogster.com
Don’t stop on publishing the content. Promote it with native advertising, social media ads
(Facebook, Instagram, Pinterest, YouTube), Quora and search ads.
Based on your target audience, creating a community can be a great way to engage with dog
enthusiasts, your followers, customers, partners and advocates. You can have your community on
Facebook as an example. There you can gather customer feedback, learn more about their
purchasing decisions, share inspiring stories and educational content.
Last but not least, involve your happy customers in your marketing activities. Incentivise them for
helping you promote your product. That can be done through discounts, a free pack or gift cards.
Studies show that customers brought through referrals have a much higher conversion rate than
those who come from outbound marketing.
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4. Growth Plan 1.01
Consideration marketing ideas
Add more trust elements on your website. As your brand is relatively new, customers might have
trouble switching to new unknown brands such as yours. Re-assure your target audience that it
can be trusted by adding more elements on your homepage: customer reviews, vet quotes,
nutritionist quotes, press mentions, safe payment gateway and other.
In this stage of customer decision journey, users tend to perform more intensive research about
the brand, product contents, and reviews. Make sure it’s easy to find and covers mostly positive
experience. Share customer stories in your blog, get videos up on your YouTube channel,
Instagram and Pinterest board.
After users did all their research and they feel comfortable to go to the next step, make easy for
them to sign up. Big part of that is optimising your website copy and call-to-action (CTA)
elements. You can run A/B tests to verify a CTA button that will have the highest conversion rate.
You can do it with free tools such as Google Optimise. You can also use predictive analytics tools
to help you optimise your content even before publishing it, such as Neuro Flash for small
businesses.
Your website now has only 1 prominent CTA button for purchase on homepage. Consider adding
at least 1 more. Your competition has at least 3 CTA buttons on their website with much bigger
conversion impact:
A: Start Assessment
B: TAKE THE QUIZ
C: Get started now
D: Personalise their plan
E: Generate their pack
Many female consumers tend to change their purchase decisions based on a sale or a special
offer. Consider adding discounted offers or a free nutrition consultation on your website, and
make it prominent right on the homepage.
Last but not least, you do not have to limit your sales just to your website. Consider 3rd party
platforms and marketplaces with much bigger customer base where you can tap into producing
more sales. A few examples to consider:
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5. Growth Plan 1.01
Facebook marketplace
Petsmart
Petco
Amazon
iHeartDogs
OnlyNaturalPet
Few growth hacks to consider
To help you along this journey, here are some cool tools for your budget which you can employ:
• Gofelix.ai will instantly transforms your content into a unique video, audio, stories & collections
• AdvertSuite will discover best performing Facebook ads for your niche, which you can instantly
replicate
• Use Segmentify to track and target individual website visitors according to their unique online
buying habits. Segmentify makes personalised product recommendations according to the
unique preferences of your customers.
• Consider using Influential AI to optimize your creatives, build audiences, and track online and
offline attribution.
Learn more about AI Marketing tools in our latest publication
Thank you!
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If you want to take the next step and let Growth Channel prepare your full custom marketing plan,
let us know! We charge only $250 for a full plan, as opposed to any consultant or a marketing
agency. Your plan will include everything from persona mapping, content templates, paid media
plan, reporting dashboard and budget plan.
Growth Channel solution is built on AI and machine learning technology, which allows us keep the
price at a fraction of the cost. If you’re interested to learn more, simply send an email to
hello@growthchannel.org
Happy hacking 😃
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