More Related Content More from Grow Socially, Inc. (20) State of the Union of Social Media and Mobile Marketing1. State of the Union of
Social Media and
Mobile Marketing
March 29th, 2012
John Foley, Jr.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
CEO and Founder
Grow Socially and interlinkONE
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2. Intro: John Foley, Jr.
► Grow Socially, Inc. – Support
Services I love Mar(H)keting!
► Online Marketing/Social Media
► Plan, Manage, Execute and Measure
► interlinkONE – Software (SaaS)
► Enterprise Marketing Management
Software
► Plan, build, manage, execute and
measure all marketing activities
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3. The Agenda
► Today’s World of
Marketing and
Communications
► Can Social Media Grow
Your Business?
► Mobile: Reaching
Consumers On the Go
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4. TODAY’S WORLD OF MARKETING AND
COMMUNICATIONS
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5. Marketing Used to Be Easier!
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6. Inbound Marketing: Game-Changer
Websites, SEO, Social Media!
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7. What is Inbound Marketing?
“Inbound marketing is
a marketing strategy that focuses on
attracting prospective customers by
offering useful information.”
http://en.wikipedia.org/wiki/Inbound_marketing
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8. Get Noticed Optimize / Social Friendly
eNewsletter Sign-Ups
White Papers
Offers
Emails
Polls
Blogs
Landing Pages Inquiries
Engage
and
Nurture
Qualified and
Budgeted
Start with MKTG Engage
Plan and
Action – Publish – Engage – Converse – Share Buyers Nurture
Stories, Information, Social Media posts Product?
Blogging Analytics Service?
Content Mgmt SEO Asset?
$
Questionsor Comments?
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9. Content Marketing: Necessary!
Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/
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10. Social Media Statistics
850 Million Users on Facebook
250 Million Tweets Sent Per Day
60+ Hours of Video Uploaded
every minute
90 million users in 6 months
NOTE: As of December 2011
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11. New Social Network … Plenty of Buzz!
How often is Pinterest
being used?
Source: http://mashable.com/2012/03/18/pinterest-brand-attention/
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12. Social Media and Images
► More than 27 million users
► Hundreds of millions of photos
uploaded and shared…. from people
and brands!
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13. Path: Integrating Mobile & Social
https://path.com/
• Specifically designed for
smartphone usage
• Easily share
location, pictures, songs, s
tatus updates, and more
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14. State of the Mobile World
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15. Stats – Mobile Fun
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16. Stats – Mobile Fun
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17. Stats – Mobile Fun
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18. U.S. Smartphone Ownership: in 2009
Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report
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19. U.S. Smartphone Ownership: in 2011
Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report
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20. Smartphone: Demographic Breakdown
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21. Mobile Internet Usage
Source: Morgan Stanley
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22. What Does it All Mean?
Mobile and Social Media are Changing the Game…
Are you keeping up?
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23. CAN SOCIAL MEDIA GROW YOUR
BUSINESS?
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24. Bottom line:
It Can Drive Inquiries & Sales!
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25. Here’s How Social Media Can Help YOU
► Build Awareness and Thought-
Leadership
► Generate Inquiries and Qualified Leads
► Create Happy Customers
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26. Build Awareness and Thought-
Leadership
► Share relevant and helpful information.
► Have consistent branding across
networks.
► Don’t just post your own news –
engage!
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27. Generating Inquiries and Leads
► How?
► Strategy and Planning
► Build, manage, execute, and measure
campaigns
► Have an integrated, multi-channel mind-
set
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28. Generating Inquiries and Leads
COMPANY
WEBSITE
Social Whitepapers,
Media eBooks
3500 Downloads
Visitors
SEO eNewsletter
Sign-Ups
DM/Flyer 2000
Visitors Comments &
Questions on
CRM
E-mail
Blog
800
Links Visitors Info/Inquiries
Other 100 Webinar
Visitors Sign-Ups
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29. Creating Happy Customers with Social
Media
► How?
► Reward Your Socially-Engaged Fans
► Be an Active Listener!
► Share Content That is Relevant to Them
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30. Getting Started… or Moving Forward
► What Social Networks Should You Be
On?
► Being Ready for What’s Next
► Best Practices for Social Media
Campaigns
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31. Very Important: Know Your Audience
► Who Are They?
► Where Are They
Cyclically?
► How Do They Use
Social Media?
► What Networks Are
They On?
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32. What’s Next? Cause it Changes Fast!
► Okay, yes. My boys
won the State Hockey
Championship!
► Them, and a whole lot
of friends recently
jumped from
Facebook to Twitter!
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33. Being Ready for What’s Next
► Don’t forget fundamentals – PLAN!
► Always be measuring your efforts
► Resources to Stay Ahead of the Game
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34. Align Tactics with Goals
Tactic Goal Key Steps
Facebook Fan page Increase awareness Post once a day;
of services, generate Custom Tab for demo
leads registration
Twitter company Become a thought Post multiple times
page leader, provide daily; share
support marketing-related
news; active listening
YouTube Profile Humanize brand; Film weekly video of
create demand employee(s); create
screencasts of
customer successes
Pinterest? Drive website traffic! Create boards to
highlight portfolio
work
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35. Plan!
Strategy before Tactics!
Step 1: Describe the Business, Service, Solution
Step 2: Business, Service, Solution Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?
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36. How to Measure Success?
► Site Traffic
► Downloads
► eNewsletter Sign-Ups
► Blog Comments
► Questions
► Shared Links
► Re-Tweets
► Followers
► Who’s talking about you and how
► Show me the money
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37. Tools for Measuring Effectiveness
Link Shorteners
iLink.Me
TinyURL.com
Google Analytics
Website
Insights
LinkedIn, Facebook, Twitter, YouTube
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38. Tools for Listening
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39. Social Media: Steps to Success
► Create a Strategy (PLAN)
► EXECUTE Remember
Execution
TRUMPS
► Measure Strategy
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40. MOBILE: REACHING CONSUMERS
ON THE GO
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41. Section Overview
► Mobile Websites
► Making Print Interactive
► Location-Based Marketing
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42. Mobile Internet Usage: Twice for
Importance!
Source: Morgan Stanley
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43. Think About Your Website
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44. But on a smartphone…
= Source: http://www.flickr.com/photos/23844524@N03/5002051362/
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45. What Do You Need? A Mobile Website
What Should Be Mobile-Optimized?
Websites, landing pages, registration pages, surveys, feedback
forms, profile pages, and more!
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46. Make Print Interactive: QR Codes
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47. QR Codes Make Gardens Grow
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48. QR Codes to VOC
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49. QR Codes on Direct Mail
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50. What’s Next? NFC
Watch the video:
http://ilnk.me/NFCLondon
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51. Location-Based Marketing
Huffington Post: March 10th, 2012
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52. Why Use Location-Based Marketing?
► Initiate word-of-mouth marketing
► Increase awareness of your social
networking profiles
► Deepen relationship with customers
and prospects
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53. How One Small-Business Uses It
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54. Using Location-Based Marketing to
Drive Sales
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55. Many Options for Engaging Around
Location
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56. FINAL THOUGHTS
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57. Getting the Most out of Social & Mobile
► They are hot, but with major staying
power!
► They are evolving rapidly – be on your
toes.
► To succeed, marketing fundamentals
still apply.
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58. 3 Takeaways
► Hire the right person or outsource your
marketing needs
► Write a plan – Social and Mobile
► Get started with inbound marketing
► Think Mobile Audience NOW!
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59. Q & A / Contact Me!: http://ilink.me/JR
QR Code
iFlyMobi.com
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60. THANK YOU!
Have a great day.
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Editor's Notes Today’s World of Marketing and Communicationsn Can Social Media Grow Your Business?• Increasing Awareness and Becoming a Thought Leader• Generating Qualified Leads• Creating a Happy Customer• What Social Networks Do You Need to Be On Today?• What’s Next? And How Can You Prepare?• Best Practices for Social Media Campaignsn Mobile: Reaching Consumers and Prospects On-the-Go• You Need a Mobile Website Today• Make Print Interactive: Best Practices for QR Codes• Get Local! Using Location-Based Marketing• What’s Next? Get Ready to Tap with NFC Does 2009 seem like a long time ago to you? At the end of the year, only 18% of the US mobile population owned a smartphone. Where are we now… at the end of October 2011, we were almost at the majority ! 44% owned a smartphone.These numbers are from Nielsen, which we are quite thankful for. And I will say this… I’ve absolutely seen some other numbers that are higher --- closer to 55 and 60%But here’s the bottom line: the majority of folks in your target audience may most likely have a smartphone now, or in the very near future! And as you think about your target audience, or if you’re a service provider , the target audience of your clients… the percentages could differe.tThe Majority of 25-34 and 18-24 year olds own a smartphoneThis is a worldwide trend, of course… 46% of mobile users in the UK own a smartphone.Nearly half of UK internet users also accessed internet services on their phone.Almost 40% of UK consumers use a mobile phone to access social networks.As mobile usage rose, the average time spent online on computers declined. The same principles apply to generating leads from social media as they do from other channels… You need to target people in that vertical, drive them to your website, get them to raise their hand an interact, then get them in the sales funnel! If you are trying to decide what social networks you should be on the, the first step is really understanding your target audience. You need to define who they are , how they act, where they engage, and when. Then, you can choose to spend your time today? Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program. Chances are, our website was designed, tested, and approved on a desktop computer… it looks great there.You’ve got beautiful pictures, big and bold compelling statements. It probably looks great on most laptops.Heck, it might even look great on tablets that have 10 inch screens!And because of that, your customers and prospects can interact with your business easily! If your website is not mobile optimized, it can create frustration. You will lose visitors. You will lose traffic.You will lose customers. Design options… There are pre-defined color schemes to make life easier for you… but you obviusly have the ability to define your own colors! First, what does it stand for?Quick Response… So.. On the most basic level – think of it this way. Your mobile audience can save time by scanning the QR Code to go to your website rather than remembering and typing in the URL.Yes, it’s a call to action that can help increase response rates… strike while he iron is hot. Now, while it may not feel like summer in the Northeast yet, QR Codes have exploded in regards to the flower & gardneing shops such as Home Depot and Lowes.Here you can see how QR Codes are used on the product label while buying Cauliflower plants.Earlier, I talked about how I love QR Codes. Well, since I am not a fan of QR Codes, I’d say this is a terrible use of them Juuuuuust kidding.