SlideShare ist ein Scribd-Unternehmen logo
1 von 71
Social Media:  Strategy before Tactics John Foley, Jr. CEO/CMO, Grow Socially, Inc.
Thank you to our Sponsors – Applause! Offering End to End Digital Marketing Services Queens University of Charlotte provides educational experiences that transform students' lives and foster personal and professional success.
Before I Begin … ,[object Object],@johnfoleyjr ON PLEASE! SILENT but ON! http://www.slideshare.net/growsocially Find presentation here:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],I love Mar(H)keting! John Foley, Jr. CEO/CMO Grow Socially / CEO – interlinkONE
John Foley, Jr. - Accolades ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
John Foley, Jr.  Accolades and Accomplishments Book titled:  “ Business Transformation – A New Path to Profit for the Printing Industry ”  Release Date April 2011  -  http://ilnk.me/lulubook Facebook.com/johnfoleyjr Twitter.com/johnfoleyjr @johnfoleyjr
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Revolution ,[object Object]
MARKETING PLAN ,[object Object]
Expo Event 8AM-6PM Send out flyers to clients  Announce on website Email  eNewsletter (Announce) Tell colleagues you’re attending  Send thank you cards Enter new contacts in CRM Mail -Monthly Newsletter Marketing Calendar
Improve Marketing with Social Media ,[object Object],[object Object],[object Object],[object Object]
Social Media Marketing Plan  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy  Before  Tactics!
Know Your Audience  ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Target Audience – It’s Important
Is everyone interested in the same communication? I’m on Twitter I still email I use Facebook, Twitter & LinkedIn I love my mail I Google for my information  Where are your prospects and customers  getting their information?
Let Others Tell Your Story ,[object Object],[object Object],[object Object]
[object Object],The One Thing ,[object Object]
How Will You Humanize Your Brand?
Content Distribution Strategy ,[object Object],Content Resource Library Visit Resources Daily Content A Content B Content C Pull Content Make Links Measurable Push Content Out
Social  Media  Compiler Contact Match  and Sync  Contact Database
How to Measure Success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
$ Optimize / Social Friendly Blogs eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Get Noticed Engage and Nurture Inquiries Engage and Nurture Integrated Multi-Channel Marketing Action – Publish – Engage – Converse – Share Social Media  Blogging  Analytics  Content Mgmt  SEO  Start with MKTG Plan Product? Service? Asset? Qualified  Leads Sales
What is an Effective Social Media Strategy ? ,[object Object],[object Object],[object Object],Online Marketing Plan
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is Social Media?
Why Use Social Media  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s your website have to do with it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MUST BE ENGAGING!
Websites and Widgets
Websites and Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Websites and Widgets
Websites and Widgets
[object Object],[object Object],[object Object],[object Object],What is Search Engine Optimization?
COMPANY WEBSITE Social  Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar  Sign-Ups 100  Visitors 2000  Visitors 800  Visitors 3500  Visitors CRM
Use Social Media Effectively ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify the Right Audience  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Start the Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Business Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools & Techniques for Implementing Effective Social Media Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Best Practices
Tools for Measuring Effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools for Measuring Effectiveness - Listening
http://ilink.me
Tools to Measure Success  www.ilnk.me
What Are These Sites, Anyways?
Top 4 Channels/Medias  for (Most) Marketers ,[object Object],[object Object],[object Object],[object Object]
What is Twitter? ,[object Object],[object Object]
Spread the Word http://ilnk.me/7dde
Company
What is Facebook? ,[object Object],[object Object]
Get Yourself Out There ,[object Object],[object Object],[object Object],[object Object]
Company Page
What is YouTube? ,[object Object]
Set Up a Gallery
Big Production VS Business Casual  More approachable, more interesting, more diversified, more updates!
What is LinkedIn? ,[object Object],[object Object],[object Object]
LinkedIn.com Dashboard
Profile – Connect – Chris Talley
Company - Profile
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Fundamentals of All Five Sites ,[object Object],[object Object],[object Object],[object Object]
Customer Service: The complaint
Customer Service: To Reply
Customer Service: To Reply
Keywords ,[object Object],[object Object],[object Object]
Your Website  is Homebase You
Engage and Nurture – The Ongoing Conversation QR     Search  Social Codes E-mail  Website  RSS  Flash  Banner  Engines  Media Direct Mail Radio/TV Magazines Posters Flyers Labels Other Your Website Personalization Campaign Management Reporting Administration  Automation SMS  MMS  PDA  Blackberry
Create Marketing Campaigns ,[object Object]
Expo Event 8AM-6PM Send out flyers to clients  Announce on website Email  eNewsletter (Announce) Tell colleagues you’re attending  Send thank you cards Enter new contacts in Excel  Mail -Monthly Newsletter Marketing Calendar Create  Post, Link back to website Announce on  & Comment on event’s  page Connect with Keynote Speakers on Join in on event’s hashtag Share speaking presentation on Friend new contacts on Share event article on Share event article on Announce booth # with  video post Follow-Up with  Post & Post Pictures
COMPANY WEBSITE Social  Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar  Sign-Ups 100  Visitors 2000  Visitors 800  Visitors 3500  Visitors CRM
Wrap Up ,[object Object],[object Object],[object Object],[object Object]
Q & A or Contact Me!  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A / Contact Me! http://ilink.me/JR iFlyMobi.com QRCode

Weitere ähnliche Inhalte

Was ist angesagt?

Connect, Build, Sustain: Growing Your Business with Social Media
Connect, Build, Sustain: Growing Your Business with Social MediaConnect, Build, Sustain: Growing Your Business with Social Media
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
 
Online advertise marketing
Online advertise marketingOnline advertise marketing
Online advertise marketingTrupti Chaure
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketingiamneerja
 
How to Strategically Transform and Grow Your Business
How to Strategically Transform and Grow Your BusinessHow to Strategically Transform and Grow Your Business
How to Strategically Transform and Grow Your BusinessGrow Socially, Inc.
 
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]Grow Socially, Inc.
 
Internet Marketing & Social Media | Michael Vorel | International Business Su...
Internet Marketing & Social Media | Michael Vorel | International Business Su...Internet Marketing & Social Media | Michael Vorel | International Business Su...
Internet Marketing & Social Media | Michael Vorel | International Business Su...Michael Vorel
 
Charlotte Harbor VCB Digital & Social Media Marketing
Charlotte Harbor VCB Digital & Social Media MarketingCharlotte Harbor VCB Digital & Social Media Marketing
Charlotte Harbor VCB Digital & Social Media MarketingMarni Blythe Borelli
 
Carmelites Online Marketing Workshop
Carmelites Online Marketing WorkshopCarmelites Online Marketing Workshop
Carmelites Online Marketing WorkshopGrow Socially, Inc.
 
Digital marketing foundations 1.0
Digital marketing foundations 1.0Digital marketing foundations 1.0
Digital marketing foundations 1.0Husbi Ahmed
 
What’s New With Social and Mobile Media for Prospecting and Lead Generation
What’s New With Social and Mobile Media for Prospecting and Lead GenerationWhat’s New With Social and Mobile Media for Prospecting and Lead Generation
What’s New With Social and Mobile Media for Prospecting and Lead GenerationGrow Socially, Inc.
 
Creating a Successful Social Media Campaign (DIMA & PMA@CES)
Creating a Successful Social Media Campaign (DIMA & PMA@CES)Creating a Successful Social Media Campaign (DIMA & PMA@CES)
Creating a Successful Social Media Campaign (DIMA & PMA@CES)Grow Socially, Inc.
 
Generating Leads Through Social Networking For Slide Share
Generating Leads Through Social Networking For Slide ShareGenerating Leads Through Social Networking For Slide Share
Generating Leads Through Social Networking For Slide Sharemichaelbwatson
 
UoW digital marketing 1 2017 20170606
UoW digital marketing 1 2017 20170606UoW digital marketing 1 2017 20170606
UoW digital marketing 1 2017 20170606OutserveWeb
 
Social Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - RaleighSocial Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - RaleighMarni Blythe Borelli
 
Use of internet as a marketing medium
Use of internet as a marketing mediumUse of internet as a marketing medium
Use of internet as a marketing mediumKaran Kanjia
 

Was ist angesagt? (20)

Bryant university
Bryant universityBryant university
Bryant university
 
Connect, Build, Sustain: Growing Your Business with Social Media
Connect, Build, Sustain: Growing Your Business with Social MediaConnect, Build, Sustain: Growing Your Business with Social Media
Connect, Build, Sustain: Growing Your Business with Social Media
 
Online advertise marketing
Online advertise marketingOnline advertise marketing
Online advertise marketing
 
Business social media 101
Business social media 101Business social media 101
Business social media 101
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketing
 
How to Strategically Transform and Grow Your Business
How to Strategically Transform and Grow Your BusinessHow to Strategically Transform and Grow Your Business
How to Strategically Transform and Grow Your Business
 
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
 
Guerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - BridportGuerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - Bridport
 
Internet Marketing & Social Media | Michael Vorel | International Business Su...
Internet Marketing & Social Media | Michael Vorel | International Business Su...Internet Marketing & Social Media | Michael Vorel | International Business Su...
Internet Marketing & Social Media | Michael Vorel | International Business Su...
 
Charlotte Harbor VCB Digital & Social Media Marketing
Charlotte Harbor VCB Digital & Social Media MarketingCharlotte Harbor VCB Digital & Social Media Marketing
Charlotte Harbor VCB Digital & Social Media Marketing
 
Carmelites Online Marketing Workshop
Carmelites Online Marketing WorkshopCarmelites Online Marketing Workshop
Carmelites Online Marketing Workshop
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Digital marketing workshop 2013
Digital marketing workshop 2013Digital marketing workshop 2013
Digital marketing workshop 2013
 
Digital marketing foundations 1.0
Digital marketing foundations 1.0Digital marketing foundations 1.0
Digital marketing foundations 1.0
 
What’s New With Social and Mobile Media for Prospecting and Lead Generation
What’s New With Social and Mobile Media for Prospecting and Lead GenerationWhat’s New With Social and Mobile Media for Prospecting and Lead Generation
What’s New With Social and Mobile Media for Prospecting and Lead Generation
 
Creating a Successful Social Media Campaign (DIMA & PMA@CES)
Creating a Successful Social Media Campaign (DIMA & PMA@CES)Creating a Successful Social Media Campaign (DIMA & PMA@CES)
Creating a Successful Social Media Campaign (DIMA & PMA@CES)
 
Generating Leads Through Social Networking For Slide Share
Generating Leads Through Social Networking For Slide ShareGenerating Leads Through Social Networking For Slide Share
Generating Leads Through Social Networking For Slide Share
 
UoW digital marketing 1 2017 20170606
UoW digital marketing 1 2017 20170606UoW digital marketing 1 2017 20170606
UoW digital marketing 1 2017 20170606
 
Social Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - RaleighSocial Media & Digital Marketing Seminar - Raleigh
Social Media & Digital Marketing Seminar - Raleigh
 
Use of internet as a marketing medium
Use of internet as a marketing mediumUse of internet as a marketing medium
Use of internet as a marketing medium
 

Ähnlich wie Social Media: Strategy before Tactics

Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
 
Building Business with Social Media
Building Business with Social MediaBuilding Business with Social Media
Building Business with Social MediaGrow Socially, Inc.
 
Maximising the potential of social media marketing
Maximising the potential of social media marketingMaximising the potential of social media marketing
Maximising the potential of social media marketingguest5acde69
 
Maximising The Potential Of Social Media Marketing
Maximising The Potential Of Social Media MarketingMaximising The Potential Of Social Media Marketing
Maximising The Potential Of Social Media MarketingLCM
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
 
How Companies are Using Social Networks and the Internet to Generate Sales 20...
How Companies are Using Social Networks and the Internet to Generate Sales 20...How Companies are Using Social Networks and the Internet to Generate Sales 20...
How Companies are Using Social Networks and the Internet to Generate Sales 20...Social Jack
 
Social Media for Interior Designers
Social Media for Interior DesignersSocial Media for Interior Designers
Social Media for Interior DesignersGeorgianne Brown
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing ShowDiane Rayfield
 
Social Media & Your Business - Gold Coast Builders Association
Social Media & Your Business - Gold Coast Builders AssociationSocial Media & Your Business - Gold Coast Builders Association
Social Media & Your Business - Gold Coast Builders AssociationGeorgianne Brown
 
How to Transform Your Business Into a Marketing Services Provider
How to Transform Your Business Into a Marketing Services ProviderHow to Transform Your Business Into a Marketing Services Provider
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
 
Digital Marketing: The Essential Toolkit
Digital Marketing: The Essential ToolkitDigital Marketing: The Essential Toolkit
Digital Marketing: The Essential ToolkitHarley Rivet
 
Lunch and Learn for North Little Rock Chamber of Commerce in Arkansas
Lunch and Learn for North Little Rock Chamber of Commerce in ArkansasLunch and Learn for North Little Rock Chamber of Commerce in Arkansas
Lunch and Learn for North Little Rock Chamber of Commerce in ArkansasGrow Socially, Inc.
 
SMEI Dallas Presentation: The Business Benefits Of Online Marketing
SMEI Dallas Presentation: The Business Benefits Of Online MarketingSMEI Dallas Presentation: The Business Benefits Of Online Marketing
SMEI Dallas Presentation: The Business Benefits Of Online MarketingMagic Logix
 
Using Social media in b2b marketing
Using Social media in b2b marketingUsing Social media in b2b marketing
Using Social media in b2b marketingSalesfusion
 
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010Stephanie Simmons
 

Ähnlich wie Social Media: Strategy before Tactics (20)

Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
 
Building Business with Social Media
Building Business with Social MediaBuilding Business with Social Media
Building Business with Social Media
 
Maximising the potential of social media marketing
Maximising the potential of social media marketingMaximising the potential of social media marketing
Maximising the potential of social media marketing
 
Maximising The Potential Of Social Media Marketing
Maximising The Potential Of Social Media MarketingMaximising The Potential Of Social Media Marketing
Maximising The Potential Of Social Media Marketing
 
TEC-SYOB-OnlineMarketingOverview
TEC-SYOB-OnlineMarketingOverviewTEC-SYOB-OnlineMarketingOverview
TEC-SYOB-OnlineMarketingOverview
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
Digital Marketing for Small Business v3
Digital Marketing for Small Business v3Digital Marketing for Small Business v3
Digital Marketing for Small Business v3
 
How Companies are Using Social Networks and the Internet to Generate Sales 20...
How Companies are Using Social Networks and the Internet to Generate Sales 20...How Companies are Using Social Networks and the Internet to Generate Sales 20...
How Companies are Using Social Networks and the Internet to Generate Sales 20...
 
Social Media for Interior Designers
Social Media for Interior DesignersSocial Media for Interior Designers
Social Media for Interior Designers
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
 
Social Media Marketing Presentation
Social Media Marketing PresentationSocial Media Marketing Presentation
Social Media Marketing Presentation
 
Social Media & Your Business - Gold Coast Builders Association
Social Media & Your Business - Gold Coast Builders AssociationSocial Media & Your Business - Gold Coast Builders Association
Social Media & Your Business - Gold Coast Builders Association
 
How to Transform Your Business Into a Marketing Services Provider
How to Transform Your Business Into a Marketing Services ProviderHow to Transform Your Business Into a Marketing Services Provider
How to Transform Your Business Into a Marketing Services Provider
 
Digital Marketing: The Essential Toolkit
Digital Marketing: The Essential ToolkitDigital Marketing: The Essential Toolkit
Digital Marketing: The Essential Toolkit
 
Lunch and Learn for North Little Rock Chamber of Commerce in Arkansas
Lunch and Learn for North Little Rock Chamber of Commerce in ArkansasLunch and Learn for North Little Rock Chamber of Commerce in Arkansas
Lunch and Learn for North Little Rock Chamber of Commerce in Arkansas
 
Small Business Social Media 101
Small Business Social Media 101Small Business Social Media 101
Small Business Social Media 101
 
SMEI Dallas Presentation: The Business Benefits Of Online Marketing
SMEI Dallas Presentation: The Business Benefits Of Online MarketingSMEI Dallas Presentation: The Business Benefits Of Online Marketing
SMEI Dallas Presentation: The Business Benefits Of Online Marketing
 
Using Social media in b2b marketing
Using Social media in b2b marketingUsing Social media in b2b marketing
Using Social media in b2b marketing
 
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
How to Drive Sales through Search and Social Media - Annual DI Conf, Boston 2010
 

Mehr von Grow Socially, Inc.

Stop Thinking like an Association
Stop Thinking like an AssociationStop Thinking like an Association
Stop Thinking like an AssociationGrow Socially, Inc.
 
PRSA_BusinessTransformation_November2015_Updated_NS (1)
PRSA_BusinessTransformation_November2015_Updated_NS (1)PRSA_BusinessTransformation_November2015_Updated_NS (1)
PRSA_BusinessTransformation_November2015_Updated_NS (1)Grow Socially, Inc.
 
State of the Union of Social Media and Mobile Marketing
State of the Union of Social Media and Mobile MarketingState of the Union of Social Media and Mobile Marketing
State of the Union of Social Media and Mobile MarketingGrow Socially, Inc.
 
Connecting the Dots from Offline to Online Marketing
Connecting the Dots from Offline to Online MarketingConnecting the Dots from Offline to Online Marketing
Connecting the Dots from Offline to Online MarketingGrow Socially, Inc.
 
Transforming Your Photo Business (DIMA and PMA@CES))
Transforming Your Photo Business (DIMA and PMA@CES))Transforming Your Photo Business (DIMA and PMA@CES))
Transforming Your Photo Business (DIMA and PMA@CES))Grow Socially, Inc.
 
Marketing Your Baseball Team: Social Media, QR Codes and, Mobile
Marketing Your Baseball Team: Social Media, QR Codes and, MobileMarketing Your Baseball Team: Social Media, QR Codes and, Mobile
Marketing Your Baseball Team: Social Media, QR Codes and, MobileGrow Socially, Inc.
 
Incorporating blogging into your social media plan
Incorporating blogging into your social media planIncorporating blogging into your social media plan
Incorporating blogging into your social media planGrow Socially, Inc.
 
Incorporating Blogging Into Your Social Media Plan
Incorporating Blogging Into Your Social Media PlanIncorporating Blogging Into Your Social Media Plan
Incorporating Blogging Into Your Social Media PlanGrow Socially, Inc.
 
IABC/Arkansas Summer Camp 2011 Presentation
IABC/Arkansas Summer Camp 2011 PresentationIABC/Arkansas Summer Camp 2011 Presentation
IABC/Arkansas Summer Camp 2011 PresentationGrow Socially, Inc.
 
Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Fo...
Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Fo...Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Fo...
Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Fo...Grow Socially, Inc.
 
DScoop Using social and mobile media for prospecting and lead generation
DScoop Using social and mobile media for prospecting and lead generationDScoop Using social and mobile media for prospecting and lead generation
DScoop Using social and mobile media for prospecting and lead generationGrow Socially, Inc.
 

Mehr von Grow Socially, Inc. (14)

Stop Thinking like an Association
Stop Thinking like an AssociationStop Thinking like an Association
Stop Thinking like an Association
 
PRSA_BusinessTransformation_November2015_Updated_NS (1)
PRSA_BusinessTransformation_November2015_Updated_NS (1)PRSA_BusinessTransformation_November2015_Updated_NS (1)
PRSA_BusinessTransformation_November2015_Updated_NS (1)
 
State of the Union of Social Media and Mobile Marketing
State of the Union of Social Media and Mobile MarketingState of the Union of Social Media and Mobile Marketing
State of the Union of Social Media and Mobile Marketing
 
Connecting the Dots from Offline to Online Marketing
Connecting the Dots from Offline to Online MarketingConnecting the Dots from Offline to Online Marketing
Connecting the Dots from Offline to Online Marketing
 
Transforming Your Photo Business (DIMA and PMA@CES))
Transforming Your Photo Business (DIMA and PMA@CES))Transforming Your Photo Business (DIMA and PMA@CES))
Transforming Your Photo Business (DIMA and PMA@CES))
 
Marketing Your Baseball Team: Social Media, QR Codes and, Mobile
Marketing Your Baseball Team: Social Media, QR Codes and, MobileMarketing Your Baseball Team: Social Media, QR Codes and, Mobile
Marketing Your Baseball Team: Social Media, QR Codes and, Mobile
 
Incorporating blogging into your social media plan
Incorporating blogging into your social media planIncorporating blogging into your social media plan
Incorporating blogging into your social media plan
 
Incorporating Blogging Into Your Social Media Plan
Incorporating Blogging Into Your Social Media PlanIncorporating Blogging Into Your Social Media Plan
Incorporating Blogging Into Your Social Media Plan
 
IABC/Arkansas Summer Camp 2011 Presentation
IABC/Arkansas Summer Camp 2011 PresentationIABC/Arkansas Summer Camp 2011 Presentation
IABC/Arkansas Summer Camp 2011 Presentation
 
Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Fo...
Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Fo...Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Fo...
Ignite Your Growth for Printers by interlinkONE's and Grow Socially's John Fo...
 
DScoop Using social and mobile media for prospecting and lead generation
DScoop Using social and mobile media for prospecting and lead generationDScoop Using social and mobile media for prospecting and lead generation
DScoop Using social and mobile media for prospecting and lead generation
 
Get a Blog on Your Company Site
Get a Blog on Your Company SiteGet a Blog on Your Company Site
Get a Blog on Your Company Site
 
Get a Blog on Your Company Site
Get a Blog on Your Company SiteGet a Blog on Your Company Site
Get a Blog on Your Company Site
 
Pim marketing plan
Pim marketing planPim marketing plan
Pim marketing plan
 

Kürzlich hochgeladen

Expanded definition: technical and operational
Expanded definition: technical and operationalExpanded definition: technical and operational
Expanded definition: technical and operationalssuser3e220a
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptxJonalynLegaspi2
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptxmary850239
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research DiscourseAnita GoswamiGiri
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptxmary850239
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWQuiz Club NITW
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptxmary850239
 
Measures of Position DECILES for ungrouped data
Measures of Position DECILES for ungrouped dataMeasures of Position DECILES for ungrouped data
Measures of Position DECILES for ungrouped dataBabyAnnMotar
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQuiz Club NITW
 
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQ-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQuiz Club NITW
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxSayali Powar
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDhatriParmar
 
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxMichelleTuguinay1
 
Using Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea DevelopmentUsing Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea Developmentchesterberbo7
 
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptxUnraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptxDhatriParmar
 
Narcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfNarcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfPrerana Jadhav
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfPatidar M
 
Textual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSTextual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSMae Pangan
 

Kürzlich hochgeladen (20)

Expanded definition: technical and operational
Expanded definition: technical and operationalExpanded definition: technical and operational
Expanded definition: technical and operational
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptx
 
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptxINCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
 
4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx4.16.24 21st Century Movements for Black Lives.pptx
4.16.24 21st Century Movements for Black Lives.pptx
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research Discourse
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITW
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx
 
Measures of Position DECILES for ungrouped data
Measures of Position DECILES for ungrouped dataMeasures of Position DECILES for ungrouped data
Measures of Position DECILES for ungrouped data
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
 
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQ-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
 
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
 
Using Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea DevelopmentUsing Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea Development
 
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptxUnraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
 
Narcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfNarcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdf
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
 
Textual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHSTextual Evidence in Reading and Writing of SHS
Textual Evidence in Reading and Writing of SHS
 

Social Media: Strategy before Tactics

  • 1. Social Media: Strategy before Tactics John Foley, Jr. CEO/CMO, Grow Socially, Inc.
  • 2. Thank you to our Sponsors – Applause! Offering End to End Digital Marketing Services Queens University of Charlotte provides educational experiences that transform students' lives and foster personal and professional success.
  • 3.
  • 4.
  • 5.
  • 6. John Foley, Jr. Accolades and Accomplishments Book titled: “ Business Transformation – A New Path to Profit for the Printing Industry ” Release Date April 2011 - http://ilnk.me/lulubook Facebook.com/johnfoleyjr Twitter.com/johnfoleyjr @johnfoleyjr
  • 7.
  • 8.
  • 9.
  • 10. Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in CRM Mail -Monthly Newsletter Marketing Calendar
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Is everyone interested in the same communication? I’m on Twitter I still email I use Facebook, Twitter & LinkedIn I love my mail I Google for my information Where are your prospects and customers getting their information?
  • 16.
  • 17.
  • 18. How Will You Humanize Your Brand?
  • 19.
  • 20. Social Media Compiler Contact Match and Sync Contact Database
  • 21.
  • 22. $ Optimize / Social Friendly Blogs eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Get Noticed Engage and Nurture Inquiries Engage and Nurture Integrated Multi-Channel Marketing Action – Publish – Engage – Converse – Share Social Media Blogging Analytics Content Mgmt SEO Start with MKTG Plan Product? Service? Asset? Qualified Leads Sales
  • 23.
  • 24.
  • 25.
  • 26.
  • 28.
  • 31.
  • 32. COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. Tools for Measuring Effectiveness - Listening
  • 42. Tools to Measure Success www.ilnk.me
  • 43. What Are These Sites, Anyways?
  • 44.
  • 45.
  • 46. Spread the Word http://ilnk.me/7dde
  • 48.
  • 49.
  • 51.
  • 52. Set Up a Gallery
  • 53. Big Production VS Business Casual More approachable, more interesting, more diversified, more updates!
  • 54.
  • 56. Profile – Connect – Chris Talley
  • 58.
  • 59.
  • 63.
  • 64. Your Website is Homebase You
  • 65. Engage and Nurture – The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines Media Direct Mail Radio/TV Magazines Posters Flyers Labels Other Your Website Personalization Campaign Management Reporting Administration Automation SMS MMS PDA Blackberry
  • 66.
  • 67. Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in Excel Mail -Monthly Newsletter Marketing Calendar Create Post, Link back to website Announce on & Comment on event’s page Connect with Keynote Speakers on Join in on event’s hashtag Share speaking presentation on Friend new contacts on Share event article on Share event article on Announce booth # with video post Follow-Up with Post & Post Pictures
  • 68. COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM
  • 69.
  • 70.
  • 71. Q & A / Contact Me! http://ilink.me/JR iFlyMobi.com QRCode

Hinweis der Redaktion

  1. 15 Years Business Management Author Whitpapers
  2. All you have to do is be one of the first too either post on my Facebook wall facebook.com/johnfoleyjr (5) or tweet about todays session and refer to me @johnfoleyjr (5)
  3. While everyone is talking about social media, marketers are looking for tools and techniques to implement an effective social media campaign. Discuss “how to” approaches for effectively using social media. Participants learn how to identify the right audience in the sea of social networks; techniques for getting and keeping the conversation going; options for translating the conversation into business results; and the right tools for measuring effectiveness.
  4. Where Are They Cyclically? Students How Do They Use Social Media? Older audience may not want to engage in “make a video” contest Older audiences appear low on “Creator” scale.
  5. What’s Your One Thing? What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign? Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
  6. Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
  7. Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
  8. How people communicate, Target like-minded prospects, Communicate with customers
  9. Here is how Tiwtter is used to promote a white paper…..
  10. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ).
  11. Here is how Tiwtter is used to promote a white paper…..
  12. Complaints roll in….. But… instead of sitting out there….
  13. Chris brogan analogy