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Maximizing the impact of your research
@charlierapple @growkudos www.growkudos.com
What is impact
and why do we care about it?
Why?
competition for funding
huge growth in outputs
fight for visibility and usage
drive for accountability
cult of impact...
Why? Impact opens (secret) doors
@charlierapple @growkudos www.growkudos.com
5
Academic
impact
NEWTON
Image: Logo My Photo
Image: 365gaming.nl
Image:
financialdirector.co.uk
Image: shop.lego.com
Economic
and
societal
impact
Who is responsible for impact?
Press offic e
Press & comms
PR team
Communic ations
team
Marketing and
communications
Researc h offic e
Research support
R...
0% 20% 40% 60% 80% 100%
Conferences / meetings
Academic networking / profile sites (e.g.…
Conversations with colleagues
In...
0% 20% 40% 60% 80% 100%
Conferences / meetings
Academic networking / profile sites (e.g.…
Conversations with colleagues
In...
So what should your strategy be?
Publications still at the heart of impact
Imagecredit:SupergirlShadowbyJasonRatliff
OMG she’s
had a paper in
Nature!
Impact is built on readership
During
the project
On
publication
Ongoing
Put as many outputs
as possible online
Submit for posters
and other speaking
eng...
Put as many outputs online as possible
Institutional
repository
Documents
Data
Conference
proceedings
Articles
Books
These...
Build up a network of interested people
Social media
Follow / connect with
relevant people
Join relevant groups
Follow rel...
Connect, summarize, communicate
Use the network you’ve built up to
make sure that your work finds its audience
Update repo...
Brief background: what is Kudos?
Plain
language
explanations
Trackable
links for
sharing
Range of metrics
against which to...
ATTENTION INTEREST DESIRE ACTION
Measure which efforts are working
Press
coverageClicks
Views
Mapping actions to results
”
Communications do increase impact
Nanyang Technological Institute study, 2015
Explaining and sharing via Kudos
correlated ...
In summary:
how to maximize the impact
of your work?
During
the project
On
publication
Ongoing
Put as many outputs
as possible online
Submit for posters
and other speaking
eng...
During
the project
On
publication
Ongoing
Sign up for LinkedIn
and start making
connections
Sign up for Kudos
and use it t...
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Maximising the impact of your research

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Keynote talk from the Regional Studies Association's "Towards Impact" conference for Early Career Researchers, held at the Newcastle Business School in October 2016: http://www.regionalstudies.org/conferences/conference/rsa-stud-ec-conf-2016
This talk explores:
• Why the pressure for impact?
• How is impact defined?
• Who is responsible for impact?
• If impact is built on readership, how do you increase readership?
• With so many tools and techniques for increasing visibility, how can you get started?
• What should your impact strategy be?
• How should you measure your success?

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Maximising the impact of your research

  1. 1. Maximizing the impact of your research @charlierapple @growkudos www.growkudos.com
  2. 2. What is impact and why do we care about it?
  3. 3. Why? competition for funding huge growth in outputs fight for visibility and usage drive for accountability cult of impact @charlierapple @growkudos www.growkudos.com
  4. 4. Why? Impact opens (secret) doors @charlierapple @growkudos www.growkudos.com
  5. 5. 5 Academic impact NEWTON Image: Logo My Photo
  6. 6. Image: 365gaming.nl Image: financialdirector.co.uk Image: shop.lego.com Economic and societal impact
  7. 7. Who is responsible for impact?
  8. 8. Press offic e Press & comms PR team Communic ations team Marketing and communications Researc h offic e Research support Resea rch d evelop ment Research administrators Research communications manager Researc h outputs adviser Researc h operations REF team Imp a ct officers Imp a ct cha mp ions Project team Research assistants Co-authors Library Repository team Scholarly communications Department Fac ulty Institutes Centres Researchers Research partners Research and enterprise Knowled ge excha nge Web team Event team Social media team Funders Staff development team Public engagement offic e Who is responsible for impact? You are!
  9. 9. 0% 20% 40% 60% 80% 100% Conferences / meetings Academic networking / profile sites (e.g.… Conversations with colleagues Institutional websites / repositories Email Social networking sites (e.g. LinkedIn, Twitter,… Your own blog / website Subject-based websites / repositories (e.g. arXiv,… Posts on other blogs / websites Discussion lists Multimedia sharing sites (e.g. Slideshare, YouTube) In which of the following ways do you currently create awareness of or share materials relating to your work? (n = 2,826)
  10. 10. 0% 20% 40% 60% 80% 100% Conferences / meetings Academic networking / profile sites (e.g.… Conversations with colleagues Institutional websites / repositories Email Social networking sites (e.g. LinkedIn, Twitter,… Your own blog / website Subject-based websites / repositories (e.g. arXiv,… Posts on other blogs / websites Discussion lists Multimedia sharing sites (e.g. Slideshare, YouTube) In which of the following ways do you currently create awareness of or share materials relating to your work? (n = 2,826) “When you see the CVs of big academics, they’ve done all these things. It wasn’t a strategy – they just did them.”
  11. 11. So what should your strategy be?
  12. 12. Publications still at the heart of impact Imagecredit:SupergirlShadowbyJasonRatliff OMG she’s had a paper in Nature!
  13. 13. Impact is built on readership
  14. 14. During the project On publication Ongoing Put as many outputs as possible online Submit for posters and other speaking engagements Build up a network of people interested in your work Connect the final publication to other related outputs Summarize your work in plain language Tell people that you have published! Keep the work alive by connecting it to new materials Measure which communications were most effective and do more
  15. 15. Put as many outputs online as possible Institutional repository Documents Data Conference proceedings Articles Books Theses Slideshare Slide decks Documents Images Videos Figshare Figures Datasets Videos Github Code Documentation YouTube Video
  16. 16. Build up a network of interested people Social media Follow / connect with relevant people Join relevant groups Follow relevant hashtags Like / share / comment on other people’s posts Ask questions / share updates of your own Blogs Follow and comment on blogs in the field Volunteer to write a guest post Academic networks Set up a profile Connect with relevant people Ask / answer questions Share work (legally!) Email Collect details at conferences
  17. 17. Connect, summarize, communicate Use the network you’ve built up to make sure that your work finds its audience Update repositories, blog posts etc with links to the final article, and use Kudos to connect the article back to those other resources Create a plain language summary of your work so that it can be found and understood by a broader audience
  18. 18. Brief background: what is Kudos? Plain language explanations Trackable links for sharing Range of metrics against which to map efforts to explain and share @charlierapple @growkudos www.growkudos.com
  19. 19. ATTENTION INTEREST DESIRE ACTION Measure which efforts are working Press coverageClicks Views
  20. 20. Mapping actions to results ”
  21. 21. Communications do increase impact Nanyang Technological Institute study, 2015 Explaining and sharing via Kudos correlated to higher downloads of full text on publisher sites 23% @charlierapple @growkudos
  22. 22. In summary: how to maximize the impact of your work?
  23. 23. During the project On publication Ongoing Put as many outputs as possible online Submit for posters and other speaking engagements Build up a network of people interested in your work Connect the final publication to other related outputs Summarize your work in plain language Tell people that you have published! Keep the work alive by connecting it to new materials Measure which communications were most effective and do more
  24. 24. During the project On publication Ongoing Sign up for LinkedIn and start making connections Sign up for Kudos and use it to manage communications around your next publication Come back to Kudos to learn how best to focus your future impact strategy ⇒ linkedin.com ⇒ growkudos.com

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