Mobile marketing is officially an omni-channel game and understanding your customer data across multiple screens is more important than ever.
Michael Katz, Co-Founder / CEO @ mParticle
4. 4
The CRM Age
(mid 90s and early 2000s)
The Web Age
(2001-2013)
The Mobile Age
(2014-Present)
Collection Point Point of Sale Website Apps
Asynchronous
PII
Flat file
Static
Real-Time
Anonymous
Relational
Unstructured
All the time
Multiple Persistent IDs
Geo-spatial
Dynamic
Collection:
Identity:
Dimension:
Structure:
Use Cases Direct Mail
Ad Targeting
Content Personalization
Analytics
Ad Targeting
Crash Reporting
Marketing Automation
We’ve entered the 3rd wave of marketing data
5. 5
• No SDK or long-tail adoption
• Rigid or web-centric data model
• Incomplete solutions
• Don’t offer the right integrations
Mobile compatibleMobile optimized
• Widely adopted SDK across
large apps
• Flexible data model
• Can stream AND batch data
• Offer breadth & depth of
integrations
Mobile Optimized vs. Mobile Compatible
8. 8 Web tracking data
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Event data
Crash reporting
data
CRM data
Marketing
Data
Deeplinking
data
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Attribution
data
Point solutions create data silos
9. 9
Data Silos prevent the adoption
of universal metrics
Data Silos limit marketing
effectiveness & agility