1. The Virtual World Industry
The PESTEL Analysis - The Socio-cultural force
Group 6
Magnus Hallberg, 20677
Marie Martinson, 20447
Alexej Cederholm, 70383
Michael Berman-Grutzky, 70384

2. PESTEL - The Socio-cultural force
The coming 2-3 years:
 Becoming even more socially accepted
 Easy to get started – high buying access
 People want to make their voices heard –
UGC will increase
 Youths demand huge amounts of
flexibility and possibilities 

3. PESTEL - The Socio-cultural force
Decide who you want to be

The path of least resistance – social life

and entertainment
The virtual and real world are converging

or are they?

4. Sources
Articles
Kothandaraman, P. & Wilson, D. T. The future of competition: Value-Creating
Networks, Industrial Marketing Management (2001)
Websites
http://www.oup.com/uk/orc/bin/9780199296378/01student/additional/pa
ge_12.htm
http://secondlife.com
http://www.mindark.com/