[IRWD February 2011] It Seemed Like a Good Idea at the Time...
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[IRWD February 2011] It Seemed Like a Good Idea at the Time...
- 1. Ethan Giffin, CEO Groove Commerce IRWD February 2011
- 2. Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients. 2400 Boston Street, Services include: Suite 320, Baltimore, Maryland 21224 • eCommerce Website Design • Development & Integration www.groovecommerce.com @groovecommerce • Pay Per Click (PPC) Management 800.564.9826 • Search Engine Optimization (SEO) • Social Media • Conversion Consulting Month YYYY Presentation Title | Event Name 2
- 3. Web Sites, Like Fashion Are Trendy… (but not all trends are good ideas) Month YYYY Presentation Title | Event Name 3
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- 6. So How Do We Evolve From These Lessons? Bad Ideas Failures Mistakes Month YYYY Presentation Title | Event Name 6
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- 8. Lesson #1 Never Put a Cynical Old Man on a Landing Page… Month YYYY Presentation Title | Event Name 8
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- 10. Lesson #2 Be Careful When Moving 250k URLs in One Day… Month YYYY Presentation Title | Event Name 10
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- 12. Lesson #3 Let Your Tests Run the Distance… Month YYYY Presentation Title | Event Name 12
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- 14. Lesson #4 Sometimes You Win By Losing… Month YYYY Presentation Title | Event Name 14
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- 16. Lesson #5 All Checkouts are Not Created Equal… Month YYYY Presentation Title | Event Name 16
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- 19. Lesson #6 Don’t Be Afraid to Fail… Month YYYY Presentation Title | Event Name 19
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- 23. With over a decade of industry experience in eCommerce, Ethan E. Giffin SEO and the dynamic technologies that drive them Ethan CEO & Founder Giffin founded Groove Commerce to be a boutique web ethan@groovecommerce.com agency that provides enterprise class service for online Twitter: @Opie retailers. This blend of industry and agency experience has made Ethan a sought after speaker and panelist at top events including: Internet Retailer, eTail, Search Engine Strategies (SES), SMX, American Marketing Association PubCon and Ad:Tech. Currently, as CEO Ethan is leading the charge to make Groove Commerce the Mid-Atlantic’s premier Magento partner. February 2011 Supercharge Your Magento Enterprise | Imagine 2011 23
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