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Leanbookpublishing Principles
“Having a great book is the
foundation for book success“
TITLE | COVER | TEASER | BLURB
MARKETING STRATEGY
“Engage with readers from day one
to validate your book idea and
to improve your book constantly“
BUILD –> MEASURE -> LEARN
“Having an audience is the
most important strength
of the modern author“
“Reduce waste as much as possible
in order to sharpen your saw and
to focus on what is truly important.“
“Reduce your tasks, messages and
efforts to their essence.
Do less and achieve more.“
-> Get the big things right
-> Never loose them out of sight
-> Act top-down consequently
“It takes decades to master a field“
-> Get expert advice early
-> It pays off in the long run
“Learning is an essential part of Lean
Book Publishing - Just as failing.“

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Leanbookpublishing Principles