GET BIG RESULTS
by thinking and acting small
greg verdino | vp strategy @ powered, inc. | author @ micromarketing

micro
culture + media + content

microMARKETING
do the right small things to get big results

microMARKETING
do the right small things to get big results

7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

everybody is a media outlet

meet the micromavens

microMARKETING is a movement

micromavens as message bearers
turn micromavens into enthusiasts
inspire, celebrate and elevate micromavens

be a microcurator

a reason for a fiesta
100 micromavens
1,000s of bits of microcontent
10,000,000 earned media impressions
$0 paid media budget
60% brand name recognition
80,000 potential buyers opted-in for updates

7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

from micro to MASSIVE
+
interest expression+ motivation

paranormal activity

so successful it’s scary
cost $11,558 to produce
free screenings drove organic conversation
earned $77,873 in it’s first weekend alone
fourth highest grossing r-rated film of 2009
highest ever per-screen revenue
most profitable movie ever made

7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

I MEAN, LIKE, RIGHT NOW…

discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day going so far?

discovered my laptop and its power
supply are presently separated from
each other by a 4 hour plane ride.
how’s *your* day going so far?
2 replies from @twelpforce within 30 minutes
$100+ purchase at my local Best Buy
promise of 1:1 meets a redefinition of response

48m views in just one week 12m views in first 10 days
$1.87m in lost opportunity a year-old song’s return
to the iTunes top 10

7 shifts from MASS to micro
mass communications masses of communicators
media networks the network effect
interruption interactions
prime time real-time
reach relationships
awareness attention
the one big thing lots of small things

innovation: take an uncommon path

interjection: plant seeds in fertile fields

inspiration: create an open loop

recognition: give attention to get it back

anyone
can get big results
by thinking and acting
small

what
small things
will YOU do today?

THANK YOU
gregverdino.com| @gregverdino |micromarketingbook.com
greg verdino | vp strategy @ powered, inc. | author @ micromarketing